Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyphrase / Keyword arrangement
-
Hi all,
What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way:
"Keyword 1 Keyword 2"
or
"Keyword 2 Keyword 1"
Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements.
Hope that is clear

-
I try and get as many keywords in one keyword as possible.
"Dog's tasty chews" has "Dog's tasty chews"* and "tasty chews"
"Tasty chews for dogs" has "Tasty chews for dogs", "tasty chews" and "chews for dogs".
The first one only has 1 variant that is "dog specific"* to the product (chews), the second has 2. I don't put an adjective after a noun, the word "for" keeps cropping up in my keyword research as being useful.
I go for singular (people aren't looking to buy your whole stock just one item from it).
"Piano" 450,000 Global exact match, low competition.
"Pianos" - 27,100 GEM high competition
Awesome!
-
Hey Brett,
Try this recent post on Searcher Intent:
http://www.seomoz.org/ugc/searcher-intent-my-main-focus-when-it-comes-to-keyword-research
I would say arrange for how it makes sense for users/searchers and not necessarily for search engines at all. Look to the audience and you'll be on target IMO.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suddenly keywords Disappeared from Google Search Results
Hello Guys Please help me, suddenly all of my site's keywords are disappeared from google search result, most of keywords are no.1 on google but today after 6pm i see the traffic decreasing and when i search my keywords there is no any keywords in search result. Only homepage keyword is showing. Please Help what is Happening with me.
Intermediate & Advanced SEO | | mianazeem4180 -
Difference LSI and and secondary related keywords
Hi, It is confusing to me. So far what I understand is the following: LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc... Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ? If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Question about Indexing of /?limit=all
Hi, i've got your SEO Suite Ultimate installed on my site (www.customlogocases.com). I've got a relatively new magento site (around 1 year). We have recently been doing some pr/seo for the category pages, for example /custom-ipad-cases/ But when I search on google, it seems that google has indexed the /custom-ipad-cases/?limit=all This /?limit=all page is one without any links, and only has a PA of 1. Whereas the standard /custom-ipad-cases/ without the /? query has a much higher pa of 20, and a couple of links pointing towards it. So therefore I would want this particular page to be the one that google indexes. And along the same logic, this page really should be able to achieve higher rankings than the /?limit=all page. Is my thinking here correct? Should I disallow all the /? now, even though these are the ones that are indexed, and the others currently are not. I'd be happy to take the hit while it figures it out, because the higher PA pages are what I ultimately am getting links to... Thoughts?
Intermediate & Advanced SEO | | RobAus0 -
What Constitutes Keyword Stuffing?
Greeting MOZ Community: I have been attempting to add certain keywords phrases to the home page text of our real estate web site (www.nyc-officespace-leader.com). When I check the keyword density and look at the keyword cloud, the frequency of certain terms appear substantially higher than they should be (see attached keyword cloud and keyword density chart. Certain terms like "office space" have a 5 or 6% frequency which seems high. Last thing we need is a Panda penalty. When I viewed the code for the home page (see enclosed), I noticed HREF tags, SRE tags and ALT tags repeating certain keyword phrases, driving up their density. I have attached a keyword cloud for the home page of a competitor and the use of language seems more diverse. Does Google take the text in these various tags into account? I know the ALT tag is important for SEO, but how about the others? Does the use of text in the tags for this page make the overall page look spammy? Also, there are text and tags for the carousel in the home page that appear in the code for the home page. If this code were somehow concealed, would we be better off from an SEO perspective? Thanks, Alan pkM7CZG 1DFFMZ0
Intermediate & Advanced SEO | | Kingalan10 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Zero visits from keyword in Google Analytics
The keyword "business engagement in outsourcing" shows 0 visits. I have a look at Seomoz post at - http://www.seomoz.org/blog/advanced-google-analytics. According to it, "If someone makes more than one visit to a site within the same "session" and each visit comes from a search but on different keywords, then both keywords will be included in the keywords report - the first with 0 visits and the second with 1 visit" In my GA report, i could only see 0 visit for the above keyword. Why is 1 visit not being shown ? On reading the blog, http://webanalysis.blogspot.com/2008/04/google-analytics-tips-and-tricks-why-do.html#axzz1UPqhMV7o i am more confused, as it says "Google Analytics, assigns the visitors activity to the first keyword " . which is NOT what seomoz suggests
Intermediate & Advanced SEO | | seoug_20050