Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyphrase / Keyword arrangement
-
Hi all,
What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way:
"Keyword 1 Keyword 2"
or
"Keyword 2 Keyword 1"
Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements.
Hope that is clear

-
I try and get as many keywords in one keyword as possible.
"Dog's tasty chews" has "Dog's tasty chews"* and "tasty chews"
"Tasty chews for dogs" has "Tasty chews for dogs", "tasty chews" and "chews for dogs".
The first one only has 1 variant that is "dog specific"* to the product (chews), the second has 2. I don't put an adjective after a noun, the word "for" keeps cropping up in my keyword research as being useful.
I go for singular (people aren't looking to buy your whole stock just one item from it).
"Piano" 450,000 Global exact match, low competition.
"Pianos" - 27,100 GEM high competition
Awesome!
-
Hey Brett,
Try this recent post on Searcher Intent:
http://www.seomoz.org/ugc/searcher-intent-my-main-focus-when-it-comes-to-keyword-research
I would say arrange for how it makes sense for users/searchers and not necessarily for search engines at all. Look to the audience and you'll be on target IMO.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand.  However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for  keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues?  Or is it an issue with some other penalty?  At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
No matter what the keyword, only the homepage shows in the SERP
Hi, wondered if someone could help. My clients website shows up well for terms but its always the homepage rather than the targeted landing page. For example, if you search for "teeth whitening anglesey" they appear http://goo.gl/ohJdua however, its the homepage rather than the tooth whitening page http://goo.gl/uVI8gK Thanks Ade
Intermediate & Advanced SEO | | popcreativeltd0 -
301 redirect with /? in URL
For a Wordpress site that has the ending / in the URL with a ? after it... how can you do a 301 redirect to strip off anything after the / For example how to take this URL domain.com/article-name/?utm_source=feedburner and 301 to this URL domain.com/article-name/ Thank you for the help
Intermediate & Advanced SEO | | COEDMediaGroup0 -
Google places keyword variations
Hi all, I have a site that is ranking #1 in Google Places for its main <city><keyword>search... but it does not rank for any of its basic keyword variations, which I find very confusing.</keyword></city> ie (just an example) Chicago Caterer (ranked #1 in google places)
Intermediate & Advanced SEO | | x2264983x
Chicago Caterers (not ranked in google places)
Chicago Catering (not ranked in google places)
Chicago Catering Company (not ranked in google places)
Chicago Catering Companies (etc..) How can I secure a google places ranking for these simple keyword variations? Do I build links to the google plus page using that anchor text? Do I get citations that contain that keyword somewhere on the page? Do I optimize for these keyword variations on the actual website itself? (not the places listing). Obviously I don't stuff these keywords into the google places listing. Any help would be much appreciated!0 -
Article/ Blog Post submissions
Hello All, I'm looking to perform a 'Standard' guest blog post link building tactic, but i'm a little unsure as where to start. Does anybody have a list/ guide to websites that accept guest posts? Preferably ones that are useful for SEO purposes, I have been link building for about 3 months now, but to be honest, most of these links are NoFollow, which isn't too great! Paul
Intermediate & Advanced SEO | | Paul_Tovey0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Finding broken links / resources by topic
Hi fellow mozzers! In an effort to ensure we're exploring every avenue when launching our new website, I was hoping to find some useful broken links / resources that we could incorporate into our link building. We have used the standard tools for this (W3C, Xenu etc), but they all seem to have the same issue in that they reveal all the missing links on a site (although some don't actually tell you the page they are on), but you still have to sort them to see if the links/ resource is related to your theme. When you're on a niche site, this obviously isn't an issue, but on a site like Mashable (to use the example given in a recent SEOmoz blog) it could result in wading through hundreds of links to find one relevant one right at the end. Is there a tool that allows you to specify what theme links you are looking for from a site, or better yet one that allows you to check multiple sites for multiple missing themed links in one go? Or is the best way to export the list and just search the document for certain keywords?
Intermediate & Advanced SEO | | themegroup0 -
Subdomains for niche related keywords
I wanted to know how efficient using a subdomain is, taking in consideration all the updates Google has made lately. I am looking to use a subdomain for a well branded website for a niche specific part of their website. The subdomain will end-up having more than 100 pages. I'd like to see in what cases do you guys recommend using a subdomain? How to get the same benefit out of a subdomain as i am getting from the actual main domain?
Intermediate & Advanced SEO | | CMTM0