• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Using a non-visible H1

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Using a non-visible H1

        Technical SEO
        8
        10
        9307
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • elytical
          elytical Subscriber last edited by

          I have a developer that wants to use style="text-indent:-9999px" to make the H1 non-visible to the user.  Being the conservative person I am, I've never tried this before and worry that Search Engines may think this is a form of cloaking.  Am I worrying about nothing?  And apologies if it's already been covered here.  I couldn't find it.  Thanks in advance!!!!

          1 Reply Last reply Reply Quote 0
          • LawrenceNeal
            LawrenceNeal last edited by

            From Whiteboard Friday - The Biggest SEO Mistakes SEOmoz Has Ever Made

            http://www.seomoz.org/blog/whiteboard-friday-the-biggest-seo-mistakes-seomoz-has-ever-made

            "3. Recommending People Use H1 Tags with Keywords

            This mistake is a little bit more subtle. For years, SEOmoz recommended including keywords in the H1 of pages. After we started doing formal machine learning correlation tests we found out that this tactic didn't actually help very much at all (including the keywords in normal text in bigger fonts worked essentially the same). This was a shame because it meant we wasted time and energy convincing our clients to update their H1s."

            1 Reply Last reply Reply Quote 0
            • Andy_Morley_TWDG
              Andy_Morley_TWDG last edited by

              Using that CSS wouldn't Hide it from the spiders view, it will simply "move" the H1 off the screen.

              It is a pretty old "trick".

              Lets not forget Heading tags are useful to site visitors to so shouldn't necessarily be hidden to them.

              Users will use the headings whilst they Scan read your pages, if they can't quickly identify what the page content is about there is a danger they could simply bounce off... and you will lose them.

              As for Search engines penalising you for it, I'm not too sure, is there any research which anybody can point us towards? I dont think they are reading CSS attributes just yet right?

              Andy

              1 Reply Last reply Reply Quote 0
              • danatanseo
                danatanseo @elytical last edited by

                You came to the right place for the validity you seek 🙂 I frequently vet things here in the forum and it has proven very helpful in convincing other members of my team to go one way or the other. Also, I completely agree with George's suggestion to use the "alt" attribute if it is indeed an image we are talking about, but it appears we are really talking about a bonafide

                tag for text with keywords in it.

                That being the case. Stick to your guns and insist on it being visible. If you really feel that it disrupts the design...it would be better to leave it out than to make it invisible.

                Good luck!

                Dana

                1 Reply Last reply Reply Quote 1
                • elytical
                  elytical Subscriber last edited by

                  Thanks All!  So here's more detail.  The home page design was completed.  I still think H1 has some reasonable value and it didn't have one so I told him to put a keyword rich H1 in.  He felt it disrupted the existing design and executed it as above.  So....I thought I would seek "convergent validity" on the subject as a next step.

                  danatanseo 1 Reply Last reply Reply Quote 1
                  • donford
                    donford @danatanseo last edited by

                    I concur with Dana,

                    Hiding your H1 tag will not necessarily cause a penalty. However, if you do so you are at risk for a penalty. If a particular savvy competitor comes along and notices you are obfuscating your H1 tags and reports it, then you may get dinged. I doubt that alone would cause a problem, but if that sort of tactic is par for the course for this web developer you may be in trouble.

                    1 Reply Last reply Reply Quote 0
                    • GeorgeAndrews
                      GeorgeAndrews last edited by

                      Read up on this Webmaster Tools guideline: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66353

                      Note the following from the guideline if there is a very important reason for why your developer wants to use CSS to move the text off the page:

                      "However, not all hidden text is considered deceptive. For example, if your site includes technologies that search engines have difficulty accessing, like JavaScript, images, or Flash files, using descriptive text for these items can improve the accessibility of your site."

                      If there is not a very important reason, and even if there is, suggest they populate the ALT attribute of the image with the text instead.

                      Hope this helps!

                      1 Reply Last reply Reply Quote 2
                      • BlueLinkERP
                        BlueLinkERP Subscriber last edited by

                        The general SEO community consensus is that you should:

                        A. be doing what is best for the user (so not concealing the H1 tag)

                        B. not doing anything that could make Matt Cutts and the Google team upset

                        They have advised against attempting to conceal content for SEO gain so I would strongly recommend avoiding it. They have been dealing with these issues now for a LONG time, so presumably their bots can easily pick up on those tricks.

                        The Google bots can now "see" what is visible on the page. They discount things that are not in the visible content area so the benefit to an offset H1 would likely be none. Also: They're watching you.

                        1 Reply Last reply Reply Quote 1
                        • danatanseo
                          danatanseo last edited by

                          Personally, I wouldn't do it. Does it work? Maybe. Or, maybe it works for a while and then Googlebot wises up and deindexes you. Is all the work you will have to go through for reconsideration going to justify hiding that tag? I'd say, definitely not.

                          It's just an

                          tag...leave it on the page and visible. Listen to your conservative gut and do what you know is the right thing. That's my two cents 🙂

                          donford 1 Reply Last reply Reply Quote 4
                          • William.Lau
                            William.Lau last edited by

                            I have personally created an H1 tag in an image, I didn't see no negative effects. H1 tags are not as important but should be implemented, so even if it had any impact maybe it was minuscule.

                            H1 tags don't generally have to be visible like in my case, it was an H1 tag for the logo. I'm not sure where you are putting the H1 tag but if its an image I say why not, but if it is a regular text, why not just keep it as an H1 without hiding?

                            1 Reply Last reply Reply Quote 0
                            • 1 / 1
                            • First post
                              Last post

                            Browse Questions

                            Explore more categories

                            • Moz Tools

                              Chat with the community about the Moz tools.

                            • SEO Tactics

                              Discuss the SEO process with fellow marketers

                            • Community

                              Discuss industry events, jobs, and news!

                            • Digital Marketing

                              Chat about tactics outside of SEO

                            • Research & Trends

                              Dive into research and trends in the search industry.

                            • Support

                              Connect on product support and feature requests.

                            • See all categories

                            Related Questions

                            • amastone

                              Canonical tag use for ecommerce product page detail

                              Hi, I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
                              I want to use canonical tag in any product to the parent category. 
                              Is this a right use of the canonical? 
                              Category page I'm talking about is : Finger bits If I understand how to use canonical tags I can improve all my category pages. thanks marco

                              Technical SEO | | amastone
                              0
                            • MattWatts

                              Can you use multiple videos without sacrificing load times?

                              We're using a lot of videos on our new website (www.4com.co.uk), but our immediate discovery has been that this has a negative impact on load times. We use a third party (Vidyard) to host our videos but we also tried YouTube and didn't see any difference. I was wondering if there's a way of using multiple videos without seeing this load speed issue or whether we just need to go with a different approach. Thanks all, appreciate any guidance! Matt

                              Technical SEO | | MattWatts
                              1
                            • CallMeNicholi

                              Last Part Breadcrumb Trail Active or Non-Active

                              Breadcrumbs have been debated quite a bit in the past. Some claim that the last part of the breadcrumb trail should be non-active to inform users they have reached the end. In other words, Do not link the current page to itself. On the other hand, that portion of the breadcrumb would won't be displayed in the SERPS and if it was may lead to a higher CTR. Foe example: www.website.com/fans/panasonic-modelnumber panasonic-modelnumber would not be active as part of the breadcrumb. What is your take?

                              Technical SEO | | CallMeNicholi
                              0
                            • isntworkdull

                              Would using javascript onclick functions to override href target be ok?

                              Hi all, I am currently working on a new search facility for me ecommerce site... it has very quickly dawned on me that this new facility is far better than my standard product pages - from a user point of view - i.e lots of product attributes for customers to find what they need faster, ability to compare products etc... All in all just better. BUT NO SEO VALUE!!! i want to use this search facility instead of my category/product pages... however as they are search pages i have "robots noindex them" and dont think its wise to change that... I have spoken to the developers of this software and they suggested i could use some javascript in the navigation to change the onlclick function to take the user to the search equivelant of the page... They said this way my normal pages are the ones that are still indexed by google etc, but the user has the benefit of using the improved search pages... This sounds perfect, however it also sounds a little deceptive... and i know google has loads of rules about these kinds of things, the last thing i want is to get any kind of penalty or any negative reaction from an SEO point of view... I am only considering this as it will improve the user experience on my website... Can  any one advise if this is OK, or a "no no"... P.s for those wondering i use an "off the shelf" cart system and it would cost me an arm and a leg to have these features built into my actual category  / product pages.

                              Technical SEO | | isntworkdull
                              0
                            • Seiyav

                              What are the potential SEO downsides of using a service like unbounce for content pages?

                              I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages. I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself. Any help would be appreciated!

                              Technical SEO | | Seiyav
                              0
                            • twilightofidols

                              Rel=Canonical, WWW vs non WWW and SEO

                              Okay so I'm a bit of a loss here.  For what ever reason just about every single Wordpress site I has will turn www.mysite.com into mysite.com in the browser bar.  I assume this is the rel=canonical tag at work, there are no 301s on my site. When I use the Open Site Explorer and type in www.mysite.com it shows a domain authority of around 40 and a few hundred backlinks... and then I get the message. Oh Hey! It looks like that URL redirects to XXXXXX. Would you like to see data for <a class="clickable redirects">that URL instead</a>? So if I click to see this data instead I have less than half of that domain authority and about 2 backlinks. *** Does this make a difference SEO wise?  Should my non WWW be redirecting to my WWW instead because that's where the domain authority and backlinks are? Why am I getting two different domain authority and backlink counts if they are essentially the same?  Or am I wrong and all that link juice and authority passes just the same?

                              Technical SEO | | twilightofidols
                              0
                            • eVacStore

                              What happens when you put an image in an H1 tag?

                              I am currently updating some H1 tags for my site but the tags are generated automatically by the text that is entered into a field on our content manager software. However because we need an image in this area as well, the entire field including the code for the image is surrounded by an H1 tag. Is this bad for SEO?

                              Technical SEO | | eVacStore
                              0
                            • k3nn3dy3

                              How to generate a visual sitemap using sitemap.xml

                              Are there any tools (online preferably) which will take a sitemap.xml file and generate a visual site map? Seems like an obvious thing to do, but can't find any simple tools for this?

                              Technical SEO | | k3nn3dy3
                              0

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            • Digital Marketers
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • Local Citation Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Join our newsletter
                            Moz logo
                            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy

                            Looks like your connection to Moz was lost, please wait while we try to reconnect.