Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
KeyWord Density?
- 
					
					
					
					
 What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword. 
- 
					
					
					
					
 In my understanding - Google is a machine that wants us to think that it is acting as a human being  In general - there is some human influence on their 'algos' but it's important to understand - it is still a machine! And most important is to clearly lied down - it is machine that constantly keeps upgraded and tweaked by humans. I see where and why Joseph coming from and I see why he still is not satisfied with the answer. You know why? Because question is wrong for this community  Everyone here wants to do good for you Joseph! And that is why you are not getting direct answer regarding correct keyword density percentage. The truth is - this number is keeping changing constantly and whatever 'density' will you apply to your article it is - DANGEROUS! There is no exact magical number but there is a safe side that works for present moment. And to answer you directly - do not cross 1.5 - 2.0 percentage at the moment. Think about this like that - If you will apply wrong keyword density to your article you will get fired from your job. So, how to apply correct keyword density you are asking! - you see, you asking to guarantee you something that only Google can guarantee as there is no insight - what Google will implement next and how that will affect everyone here. One golden rule applies for this though - keep constantly updating and changing your content! As far it is the best of the best of all ranking advices what I can give you because as far as it goes now - Whenever new content is published Google clearly and immediately recognizes, responds and communicates with you via changes of you ranking positions via what!? - via keyword density,placement,decoration,website structure, credibility,visibility and all this blah,blah,blah stuff  You see - keywords are still there! You see - keywords are still there!So, sorry, but there is no magical and precise pill for this! That is why question was a bit wrong. all the best, Jungles 
- 
					
					
					
					
 Google is placing less and less importance on keyword density. As a general rule always have the keyword/phrase in the Title, summary and opening paragraph and enbedded in any images/videos attached. And include some variations of the key term throughout the content eg. using synonyms. I would recommend sticking at around 3% anything more than that definitely looks spammy A little bit 'old school' but a tool you can use is http://www.visiblepr.com You just enter in your top 3 keywords/phases and copy and paste the text into the box and it will tell you the density. As mentioned through Google will probably appreciate the synonyms throughout the content over high density keywords. 
- 
					
					
					
					
 Keyword density is passe. Just make sure you have used the targeted keywords in the title and a couples of times in the body content. But no need to use them as it is. For say if you are writing on Web design NY, you do not need to use the phrase as it. 
- 
					
					
					
					
 I believe the tools are focused on a minimum number of instances of the phrase and not the %. Keyword density as an important ranking factor is a myth. Here are two great links that will help shine some light on the subject for you: http://www.seomoz.org/blog/10-myths-that-scare-seos-but-shouldnt-whiteboard-friday http://www.seomoz.org/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines 
- 
					
					
					
					
 This is a common sense approach. There is an optimal %. I can write endless content that has high value. My site targets local real estate. I could write a hundred pages with a high value to customers. I need to know the %. I could write 300 words at 6% phrase. I could write 1,000 words at 3% etc... No matter how much content I add, it will be high quality. I appreciate the link to the tool; however, even the tool has to target a specific %. It has to have an objective concept in which it weighs by. I am certain it has a %. A blog on SEOMOZ once said 6%. A local SEO told me that is high level spam. 
- 
					
					
					
					
 You should always write content for users and not search engines. Trying to achieve a specific percentage of keyword density could do more harm than good if it messes up the natural flow of your content. Instead you should use the on-page optimization tool to make sure your following best practices. It will of course let you know if you should try and include a few more instances of your targeted keyword. Adding additional content sections to the page can sometimes help you find better places to work in your keywords, try adding testimonials, lists, pull out quotes or excerpts of the main content, etc. There's also data that suggests partial match and related terms can help influence your on page relevancy so be sure you're working in these types of terms as well. 
Browse Questions
Explore more categories
- 
		
		Moz ToolsChat with the community about the Moz tools. 
- 
		
		SEO TacticsDiscuss the SEO process with fellow marketers 
- 
		
		CommunityDiscuss industry events, jobs, and news! 
- 
		
		Digital MarketingChat about tactics outside of SEO 
- 
		
		Research & TrendsDive into research and trends in the search industry. 
- 
		
		SupportConnect on product support and feature requests. 
Related Questions
- 
		
		
		
		
		
		Keyword Stuffing
 Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated. On-Page Optimization | | NewVape0
- 
		
		
		
		
		
		How can a page rank for keywords that it does not have on it?
 I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for. On-Page Optimization | | woodchuckarts2
- 
		
		
		
		
		
		My Meta Description changes when i use different keyword in google search.
 Hello everyone, I have a question for the community. I have a website with several articles and news that i manage. I set specific meta descriptions for every page but when i search in google it gives me back different meta descriptions depending on the keyword that i use to search. What i notice is that google looks in my page for the most relevant part of the text that combines with my keyword and gives me back that result. I thought that this only happen when i have an empty meta description. Anyone felt the same ? Best Ricardo www.meuportalfinanceiro.pt On-Page Optimization | | Adclick0
- 
		
		
		
		
		
		Can I use Same Keyword for Multi pages Title Tags?
 Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only On-Page Optimization | | jemindesai0
- 
		
		
		
		
		
		Fewer keywords in title tag?
 Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you! On-Page Optimization | | nyc-seo0
- 
		
		
		
		
		
		Target keywords on homepage or sub page?
 Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option? On-Page Optimization | | timscullin0
- 
		
		
		
		
		
		Keyword Self- Cannibalization
 I have a question about Keyword Self Cannibalization. I have a web page which is targeting the main keyword as "sarees". But this same page has internal linking from the keywords Benarasi Silk Sarees, Silk Saree, Traditional Sarees, cotton sarees,etc to their respectve pages. We are optimizing those pages separately for their respective keywords as well. When I run on-page report card for these web page from seomoz tool, I got an error says "Avoid Keyword Self-Cannibalization". Is this due to the internal linking from these keywords? Can anybody recommend a solution for this problem? On-Page Optimization | | semvibe1
- 
		
		
		
		
		
		Tag clouds: good for internal linking and increase of keyword relevant pages?
 As Matt Cutts explained, tag clouds are OK if you're not engaged in keyword stuffing (http://www.youtube.com/watch?v=bYPX_ZmhLqg) - i.e. if you're not putting in 500 tags. I'm currently creating tags for an online-bookseller; just like Amazon this e-commerce-site has potentially a couple of million books. Tag clouds will be added to each book detail page in order to enrich each of these pages with relevant keywords both for search engines and users (get a quick overview over the main topics of the book; navigate the site and find other books associated with each tag). Each of these book-specific tag clouds will hold up to 50 tags max, typically rather in the range of up to 10-20. From an SEO perspective, my question is twofold: 1. Does the site benefit from these tag clouds by improving the internal linking structure? 2. Does the site benefit from creating lots of additional tag-specific-pages (up to 200k different tags) or can these pages become a problem, as they don't contain a lot of rich content as such but rather lists of books associated with each tag? Thanks in advance! On-Page Optimization | | semantopic0
 
			
		 
			
		 
			
		 
			
		 
			
		 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				