Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
KeyWord Density?
-
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct?
I read an article on SeoMoz (outdated I think) that mentioned 6%.
If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
-
In my understanding - Google is a machine that wants us to think that it is acting as a human being
In general - there is some human influence on their 'algos' but it's important to understand - it is still a machine! And most important is to clearly lied down - it is machine that constantly keeps upgraded and tweaked by humans.
I see where and why Joseph coming from and I see why he still is not satisfied with the answer. You know why? Because question is wrong for this community
Everyone here wants to do good for you Joseph! And that is why you are not getting direct answer regarding correct keyword density percentage. The truth is - this number is keeping changing constantly and whatever 'density' will you apply to your article it is - DANGEROUS! There is no exact magical number but there is a safe side that works for present moment.
And to answer you directly - do not cross 1.5 - 2.0 percentage at the moment. Think about this like that - If you will apply wrong keyword density to your article you will get fired from your job.
So, how to apply correct keyword density you are asking! - you see, you asking to guarantee you something that only Google can guarantee as there is no insight - what Google will implement next and how that will affect everyone here.
One golden rule applies for this though - keep constantly updating and changing your content! As far it is the best of the best of all ranking advices what I can give you because as far as it goes now - Whenever new content is published Google clearly and immediately recognizes, responds and communicates with you via changes of you ranking positions via what!? - via keyword density,placement,decoration,website structure, credibility,visibility and all this blah,blah,blah stuff
You see - keywords are still there!
So, sorry, but there is no magical and precise pill for this! That is why question was a bit wrong.
all the best,
Jungles
-
Google is placing less and less importance on keyword density.
As a general rule always have the keyword/phrase in the Title, summary and opening paragraph and enbedded in any images/videos attached. And include some variations of the key term throughout the content eg. using synonyms.
I would recommend sticking at around 3% anything more than that definitely looks spammy
A little bit 'old school' but a tool you can use is http://www.visiblepr.com
You just enter in your top 3 keywords/phases and copy and paste the text into the box and it will tell you the density.
As mentioned through Google will probably appreciate the synonyms throughout the content over high density keywords.
-
Keyword density is passe. Just make sure you have used the targeted keywords in the title and a couples of times in the body content. But no need to use them as it is. For say if you are writing on Web design NY, you do not need to use the phrase as it.
-
I believe the tools are focused on a minimum number of instances of the phrase and not the %. Keyword density as an important ranking factor is a myth.
Here are two great links that will help shine some light on the subject for you:
http://www.seomoz.org/blog/10-myths-that-scare-seos-but-shouldnt-whiteboard-friday http://www.seomoz.org/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines
-
This is a common sense approach. There is an optimal %.
I can write endless content that has high value. My site targets local real estate. I could write a hundred pages with a high value to customers. I need to know the %. I could write 300 words at 6% phrase. I could write 1,000 words at 3% etc... No matter how much content I add, it will be high quality.
I appreciate the link to the tool; however, even the tool has to target a specific %. It has to have an objective concept in which it weighs by. I am certain it has a %.
A blog on SEOMOZ once said 6%. A local SEO told me that is high level spam.
-
You should always write content for users and not search engines. Trying to achieve a specific percentage of keyword density could do more harm than good if it messes up the natural flow of your content. Instead you should use the on-page optimization tool to make sure your following best practices. It will of course let you know if you should try and include a few more instances of your targeted keyword. Adding additional content sections to the page can sometimes help you find better places to work in your keywords, try adding testimonials, lists, pull out quotes or excerpts of the main content, etc. There's also data that suggests partial match and related terms can help influence your on page relevancy so be sure you're working in these types of terms as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
My target keyword is "moringa powder" but my product title is "moringa ultimate original powder". Is this a problem?
The focus keyword is "moringa powder". The product title and default H1 tag is "moringa ultimate original powder". The url also has "moringa ultimate original powder". Yoast is saying the keyword does not appear in the url or any subheadings. So should I change the product title and url to Original Ultimate moringa powder or is having them separated ok? https://greenvirginproducts.com/product/moringa/150-gram-moringa-ultimate-original-powder/ Thanks
On-Page Optimization | | Jeremy-Marion0 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Keywords in Navigation
Hi, What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing" To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?! Furthermore you use less 'real estate' on the nav bar! There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase? Look forward to your insights 🙂
On-Page Optimization | | NeilD0 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Impact of removing category sidebar with keywords?
Our site (a niche financial publication: insideARM.com) requires some more room in the sidebar. We're considering removing the categories (we call them topics) sidebar block, or cutting down the number of items displayed within it. My concern is that we'd be removing a direct link to landing pages for important keyword terms from our most powerful page (the index). Sure, we have the terms listed in the footer, but I am worried that the position change will lower the value of the links. Our users don't really use these links for navigational purposes, which is why it comes up as a potential removed item. Am I wrong to worry about this? Would we be crippling our category pages by doing this?
On-Page Optimization | | insideARM0