Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where should a knowledge base be hosted for max. SEO benefit?
-
A client would like to set up a knowledge base to work in conjunction with their website and we are tossing up whether to go with a hosted solution (and therefore set up as a subdomain) or find a solution that we host on the clients domain (which will presumably have more SEO benefit). We are leaning towards the latter (although are mindful that we need to balance the client’s desire for a quality KB solution). Appreciate your feedback.
-
KB's are great for user generated content (just look at this one). If it was open to all just imagine how many links it would be attracting!!
Obviously your KB would be for SEO benefits, and therefore the best method for gaining from it would be to host it on the clients domain in a sub folder. Most open source CMS's can easily be modified into Knowledge bases with relative little ease - one thing I should recommend is heavy moderation on all posts to ensure that no incorrect answers or spam goes live, as this would make their business look poor.
Regards
Aaron
-
The question has already been very well answered. Having a comprehensive knowledge base on the same domain in separate folder can yield maximum and best SEO benefits.
-
Subdomains do not work very well. I would go in with a folder within the domain itself. I would further name the folder something intuitive which would lead more people finding information about your client's niche to the website. The architecture is very important for the KB as it can be very effective in terms of cross selling as well.
-
Completely agree with EGOL. You want this on the main domain for the most benefit.
I'm not sure about this, and it's complete speculation, but I would suspect that a subdomain that has the DNS A record pointed at a different server would be identified by Google as belonging to the hosted knowledgebase solution. That's the way those hosted solutions work. So, while you would get some credit from a subdomain on the same server as your main domain, you might not get much from a hosted solution setup like this.
Unfortunately, this means you'll have to build your own knowledgebase system, or use an open source or paid solution. It means more time to setup, but will definitely be worthwhile, especially if the point of the knowledgebase is for SEO.
-
"(which will presumably have more SEO benefit)"
I agree. I would go with putting the KB in a folder on the clients domain. That way, links into the KB will be hitting the main site instead of a subdomain.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Express js and SEO?
Hi fellow Mozzers, I have been tasked with providing some SEO recommendations for a website that is to be built using express.js and Angular. I wondered whether anyone has had any experience in such a framework? On checking a website built in this and viewing as a GoogleBot etc using the following tools it appears as though most of the content is invisible: http://www.webconfs.com/search-engine-spider-simulator.php http://www.browseo.net/ Obviously this is a huge issue and wonder if there are any workarounds, or reccomendations to assist (even if means moving away from this - would love to hear about it)
Technical SEO | | musthavemarketing2 -
Loading images below the fold? Impact on SEO
I got this from my developers. Does anyone know if this will be a SEO issue? We hope to lazy-load images below the fold where possible, to increase render speed - are you aware of any potential issues with this approach from an SEO point of view?
Technical SEO | | KatherineWatierOng1 -
Do Abbreviations Hurt SEO Results?
We have certain products that we've abbreviated since it's a bit too long. For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO. If I put FTO on our meta tag titles and links instead of the actual word, would that provide a weaker result?
Technical SEO | | ckroaster0 -
Location Based Content / Googlebot
Our website has local content specialized to specific cities and states. The url structure of this content is as follows: www.root.com/seattle www.root.com/washington When a user comes to a page, we are auto-detecting their IP and sending them directly to the relevant location based page - much the way that Yelp does. Unfortunately, what appears to be occurring is that Google comes in to our site from one of its data centers such as San Jose and is being routed to the San Jose page. When a user does a search for relevant keywords, in the SERPS they are being sent to the location pages that it appears that bots are coming in from. If we turn off the auto geo, we think that Google might crawl our site better, but users would then be show less relevant content on landing. What's the win/win situation here? Also - we also appear to have some odd location/destination pages ranking high in the SERPS. In other words, locations that don't appear to be from one of Google's data center. No idea why this might be happening. Suggestions?
Technical SEO | | Allstar0 -
Hosting sitemap on another server
I was looking into XML sitemap generators and one that seems to be recommended quite a bit on the forums is the xml-sitemaps.com They have a few versions though. I'll need more than 500 pages indexed, so it is just a case of whether I go for their paid for version and install on our server or go for their pro-sitemaps.com offering. For the pro-sitemaps.com they say: "We host your sitemap files on our server and ping search engines automatically" My question is will this be less effective than my installing it on our server from an SEO perspective because it is no longer on our root domain?
Technical SEO | | design_man0 -
Iframes & SEO
I've got a client that wants a site with all content in iFrames. They saw another site they liked & asked if we could do it. Of course we can technically. How big a negative hit would they take with SEO? Is there anything we can do to mitigate it, such as redirects, etc? Thanks for the help!
Technical SEO | | wcksmith0 -
SEO Benefit from Redirecting New Exact Match Domains?
Hi, All! This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer... From David LaFerney: It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query. If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases? In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>> To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit. (You get links+exact match domain, approximately.) But the other way around? Redirecting a new exact match domain to an older domain with links? Does that do anything for the ranking of the old domain for the exact match keyword? Or absolutely nothing? (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.) Thanks in advance!
Technical SEO | | debi_zyx0