Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google know if a backlink is good or not?
-
Hi,
What does Google look at when assessing a backlink?
How important is it to get a backlink from a website with relevant content?
Ex:
1. Domain/Page Auth 80, website is not relevant. Does not use any of the words in your target term in any area of the website.
2. Domain/Page Auth 40, website is relevant. Uses the words in your target term multiple times across website.
Which website example would benefit your SERP's more if you gained a backlink? (and if you can say, how much more would it benefit - low, medium, high).
-
Based on my conversations with Google, relevance is absolutely something to think about - if your site is all about oranges and you get links from sites/even blogs that are all about cars, it's flag because it can look spammy.
Unless it's an outlier and is just one (or two) random links from sites that aren't related in content to yours, you risk harming yourself by connecting your site with unrelated content.
-
Thanks for reply Greg.
Glade you mentioned Guest blogging because that's what im talking about really.
Yeah I spoke to Ann Smarty from My Blog Guest and she agreed, DA over relevance (to a certain extent).
What happens though if you guest post 5 articles to say DA60 blogs where your in travel and the blogs are in SEO?
I would have thought 5 guest posts on DA40 blogs where your in travel and so are the blogs your posting on would have worked a lot better.
It's a tough one for me.
-
Relevance is important, but then so is the domain authority and trust.
A link from a news website for example. Its unrelated, but can provide a powerful boost for your websites "trust"
Your main objective in my opinion should be to get links on relevant websites, however you can mix the two by getting links from high authority, unrelated websites as well. There are a few guest bloggers on SEOMOZ who link to their companies websites totally unrelated to SEO,
lets say you already had a mix of relevant as well as unrelated high authority links and you had to choose between DA80 (unrelated) and DA40 (related)
I would go with the most powerful site, DA80
Greg
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink audit - anyone know of a good tool for manually checking backlinks?
Hi all, I'm looking at how to handle backlinks on a site, and am seeking a tool into which I can manually paste backlinks - is there a good backlink audit tool that offers this functionality? Please let me know! Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
Is possible to submit a XML sitemap to Google without using Google Search Console?
We have a client that will not grant us access to their Google Search Console (don't ask us why). Is there anyway possible to submit a XML sitemap to Google without using GSC? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
How to rank my website in Google UK?
Hi guys, I own a London based rubbish removal company, but don't have enough jobs. I know for sure that some of my competitors get most of their jobs trough Google searches. I also have a website, but don't receive calls from it at all. Can you please tell me how to rank my website on keywords like: "rubbish removal london", "waste clearance london", "junk collection london" and other similar keywords? I know that for person like me (without much experience in online marketing) will be difficult task to optimize the website, but at least - I need some advices from where to start. I'm also thinking to hire an SEO but not sure where to find a trusted company. Most importantly I have no idea how much should pay to expect good results? What is too much and what is too low? I will appreciate all advices.
Intermediate & Advanced SEO | | gorubbishgo0 -
Too many backlinks from one domain?
I've been in the process of creating a tourism-based website for the state of Kansas. I'm a photographer for the state, and have inked a nice little side income to my day job as a web designer by selling prints from Kansas (along with my travels elsewhere). I'm still in the process of developing it, but it's at least at a point that I need to really start thinking about SEO factor of the amount of backlinks I have from it going back to my main photography website. The Kansas site is at http://www.kansasisbeautiful.com and my photography website is http://www.mickeyshannon.com. This tourism website will serve a number of purposes: To promote the state and show people it's not just a flat, boring place. To help promote my photography. The entire site is powered by my photography. To sell a book I'm planning to publish later this year/early next year of Kansas images. To help increase sales of photography prints of my work. What I'm worried about is the amount of backlinks I have going from the Kansas site to my photography site. Not to mention every image is hosted on my photography domain (no need to upload to two domains when one can serve the same purpose). I'm currently linking back to my site on most pages via a little "Like the Photos? Buy a print" link in the top right corner. In addition, when users get to the website map, all photo listings click back to a page on my photography site that they can purchase prints. And the main navigation also has a link for "Photos" that takes them to my Kansas photo galleries on my photography website as well. The question I have: Is it really bad SEO-wise to have anywhere from 1 to 10+ backlinks on every page from one domain (kansasisbeautiful.com) linking back to mickeyshannon.com? Would I be better served moving all of the content from kansasisbeautiful into a subdirectory on my photography site (mickeyshannon.com/kansas/) and redirecting the entire domain there? I haven't actually launched this website yet, so I'm trying to make the right call before pushing it to the public. Any advice would be appreciated!
Intermediate & Advanced SEO | | msphoto0 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Does Google hate wordpress?
I have my categories pages set to noindex, follow. I deactivated the author and date based archives, and all the /page/2 /page/3 are noindex. Is this the right approach? I had thought about adding some text to the topic of each category page and then changing them to index. I'm using showing recent post excerpts on the homepage. Another other suggestions? I think two of my sites are in panda for no good reason. It seems like non-wordpress blogs in my industry do better than comparable wordpress sites.
Intermediate & Advanced SEO | | KateV0 -
H2 Tag Backlink - is this safe?
I have found that my site is getting a link from a good site, but my concern is that the link is in a H2 tag in the footer of the front page of the site Would getting a link from a site wrapped in H2 tags be safe? The anchor is my sites brand name
Intermediate & Advanced SEO | | JohnPeters0