Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Percentage of good links vs. bad
-
Hi
Does anyone know the best way of determining good links from bad links using the SEO Moz tools?
I bought some directory links to two or three pages on my site a few years back. The were all very obviously spammy because of the anchor text and I didn't have a high enough ratio of good links to counteract them.
I read somewhere that if more than 10% of the links to a page have the same (or similar) anchor text, it's obvious that you're on the bad list.
-
What is considered low domain and page authority?
-
There is really no set % of anchor text and links that will get you penalized. Everything is speculation and best practice.
Everything is up to the webmaster and usually they know which links are bad. It is best to be honest.
As for checking bad links, they are usually the ones with low domain authority and page authority. You should extract your backlink report from OSE and weed through the low quality links(low DA/PA).
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor getting External Links from search.aol.com
Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?
Moz Pro | | itvisionsinc0 -
Tumblr and Link Equity
Hi Moz Community, I've recently decided to start a project where I gather 1,000 great examples of something that's searched for often, and am thinking that posting it to a Tumblr site like the following website did could be a great way to pass link equity back to my main site (with a little "site by [my site]" somewhere in the header or footer). While I was super pumped about this idea today, and have now gathered almost 500 of my examples (mentioned above), I am not seeing link equity passed from this site, even on the non-redirected links here: http://gothamlogos.tumblr.com/ Anyone have any experience with projects like this? I've checked read the Moz Tumblr and SEO article from a few years ago, which makes it seem like this should be an SEO "win"... But using the Moz Pro account tools, I'm not seeing any of these non-redirect links (ordinary links) giving any value to anyone on this example site. Thanks so much in advance, Zack
Moz Pro | | Zack2 -
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
GWMT / Search Analytics VS OpenSiteExplorer
Just had the experience of using OSE data to show what we call "linkrot" to a client -- only to find that GWMT / Search Analytics shows no such thing. Fortunately the client is an old friend and no face was lost, but it was dicey there for a bit as I have come to rely on and reference OSE again and again and again, OSE showed Domain Authority dropping by about 1/3 in the last 12 months, presumably due to old links getting broken, linking sites changing their architecture etc. And of course, ranking is tanking, as you would expect. But Google shows many more (and much more spammy looking!) backlinks. Has anyone had any experience benchmarking the 2 data sets of backlinks against each other? Dr Pete?
Moz Pro | | seo_plus
Does one update more frequently than another? Do you trust one more than another?? If so, why?? Thanks!0 -
MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.
Hi, My question is very focussed regarding these 2 tools. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete? I mean one (Moz) misses the one part and the other (SEMRush) misses the other part. Hope some will enlighten me to the point. Best
Moz Pro | | Sequelmed0 -
Why are inbound links not showing?
I run the site http://www.eurocheapo.com and am finding that many inbound links are not showing up in OSE and on the toolbar. For example, check out this hotel review: http://www.eurocheapo.com/paris/hotel/hotel-esmeralda.html In OSE it shows only 2 links (from 1 domain), which is crazy. It has dozens of inbound links from many different domains (links:http://www.eurocheapo.com/paris/hotel/hotel-esmeralda.html). I notice this all over my site. Pages that we link between are also showing no internal links -- which is easy to disprove. Was there a problem with this crawl? Or is the problem in our code? Many thanks for your help, Tom
Moz Pro | | TomNYC0 -
How do you check the outbound links of a site?
There are great tools like http://www.opensiteexplorer.org that will tell you all about the inbound links. What about the more basic and easier question: What outgoing links does this site have?
Moz Pro | | SkinLaboratory2 -
TLD vs Sub Domain in Regards to Domain Authority
I have always been under the impression that top level (or root) domains can hold different domain authority than that of a sub domain. Meaning that sub domain's and TLD can hold different ranks and strength in search engine result pages. Is this a correct or just an assumption? If so when i add a root domain and subdomain into the campaign manager i get back the same link information and domain authority? www.datalogic.com
Moz Pro | | kchandler
www.automation.datalogic.com Have I made an incorrect assumption or is this an issue with the SEOMoz campaign manager?0