Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Two Pages with the Same Name Different URL's
-
I was hoping someone could give me some insight into a perplexing issue that I am having with my website. I run an 20K product ecommerce website and I am finding it necessary to have two pages for my content: 1 for content category pages about wigets one for shop pages for wigets
1st page would be .com/shop/wiget/
2nd page would be .com/content/wiget/
The 1st page would be a catalogue of all the products with filters for the customer to narrow down wigets. So ultimately the URL for the shop page could look like this when the customer filters down...
.com/shop/wiget/color/shape/
The second page would be content all about the Wigets. This would be types of wigets colors of wigets, how wigets are used, links to articles about wigets etc.
Here are my questions.
1. Is it bad to have two pages about wigets on the site, one for shopping and one for information. The issue here is when I combine my content wiget with my shop wiget page, no one buys anything. But I want to be able to provide Google the best experience for rankings. What is the best approach for Google and the customer?
2. Should I rel canonical all of my .com/shop/wiget/ + .com/wiget/color/ etc. pages to the .com/content/wiget/ page? Or, Should I be canonicalizing all of my .com/shop/wiget/color/etc pages to .com/shop/wiget/ page?
3. Ranking issues. As it is right now, I rank #1 for wiget color. This page on my site would be .com/shop/wiget/color/ . If I rel canonicalize all of my pages to .com/content/wiget/ I am going to loose my rankings because all of my shop/wiget/xxx/xxx/ pages will then point to .com/content/wiget/ page.
I am just finding with these massive ecommerce sites that there is WAY to much potential for duplicate content, not enough room to allow Google the ability to rank long tail phrases all the while making it completely complicated to offer people pages that promote buying.
As I said before, when I combine my content + shop pages together into one page, my sales hit the floor (like 0 - 15 dollars a day), when i just make a shop page my sales are like (1k+ a day). But I have noticed that ever since Penguin and Panda my rankings have fallen from #1 across the board to #15 and lower for a lot of my phrase with the exception of the one mentioned above. This is why I want to make an information page about wigets and a shop page for people to buy wigets.
Please advise if you would. Thanks so much for any insight you can give me!
-
The main reason that I have two pages about Wigets is due in part to the shopping experience.
If someone comes to my page, the last things they want to do is read a whole bunch of "googley goop" about Wigets. I know, sounds crazy, but the truth is in the putting.
I have served up filter pages with widgets on them, and I have served up pages with widgets + content about widgets on them, and i have servered up only pages about widgets with links out to widget filter pages. The best performing pages are those with only a vast amount of widgets (little pictures and micro descriptions) on them. My customers just want to browse browse browse, they dont want to read any thing. Call me crazy
That being the case, this does not make for a good landing page for Google for so many reasons be it duplicate content, lack of unique content etc. Google wants unique quality content, and my landing page about widgets (the page with just a bunch of squares each containing a widget and micro content such as name and color) just does not suffice. Keep in mind I have over 20K widgets on my site.
That is the reason why it is very necessary for me to have a page about widgets and a shopping page showing all the variety of widgets in all their shapes and colors.
The content page is all about widgets, how their are made, sizes, colors, links to articles etc. If I were to put this on the widget shopping page, I can kiss all my sales goodbye. The reason I know this is because I have done it and this was the reward I received from my customers. My customers only want to browse and shop widgets and the Google gods want content about widgets, not just a collection widgets on a page, because everyone else is doing that. I have actually created lots of content pages about my widgets with amazing content. No one else has this, that is why I need two pages.
Thus my dilema which I spoke of before in my original post.
Any suggestions are welcome
Cheers! -
The first question I would have is why?
"The issue here is when I combine my content widget with my shop widget page, no one buys anything."
You can include all of your content on the shop page and hide it in a jquery and the shop page would look almost identical to how it is now, but that page would rank because of the content and the user would be one click closer to the purchase than if they were to land on the information page first.
I would suggest doing that and only having one page per product with the information on the page in a way that does not negatively impact conversion rates. Some a/b testing may be in order, A/B testing is always in order anyway for conversion pages
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Password Protected Page(s) Indexed
Hi, I am wondering if my website can get a penalty if some password protected pages are showing up when I search on google: site:www.example.com/sub-group/pass-word-protected-page That shows that my password protected page was indexed either before or after adding the password protection. I've seen people suggest no indexing the page. Is that the best method to take care of this? What if we are planning on pushing the page live later on? All of these pages have no title tag, meta description, image alt text, etc. Should I add them for each page? I am wondering what is the best step, especially if we are planning on pushing the page(s) live. Thanks for any help!
Intermediate & Advanced SEO | | aua0 -
Magento: Should we disable old URL's or delete the page altogether
Our developer tells us that we have a lot of 404 pages that are being included in our sitemap and the reason for this is because we have put 301 redirects on the old pages to new pages. We're using Magento and our current process is to simply disable, which then makes it a a 404. We then redirect this page using a 301 redirect to a new relevant page. The reason for redirecting these pages is because the old pages are still being indexed in Google. I understand 404 pages will eventually drop out of Google's index, but was wondering if we were somehow preventing them dropping out of the index by redirecting the URL's, causing the 404 pages to be added to the sitemap. My questions are: 1. Could we simply delete the entire unwanted page, so that it returns a 404 and drops out of Google's index altogether? 2. Because the 404 pages are in the sitemap, does this mean they will continue to be indexed by Google?
Intermediate & Advanced SEO | | andyheath0 -
Targeting different countries with domain name
Hi currently have a eCommerce store .com.au targeting Australia. We want to start targeting the US market with the same products. I guess what would be the top choice in this case since our domain is location-specific to Australia and not a generic top-level domain (gTLD)? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Two Different Domains exact same content
Hello, I suspect I know the answer to this but would like to have it confirmed. I have been speaking to a company the last couple of weeks who have 2 domains with the exact same content. Possible a third but they haven't supplied a link. This from all I've read would be a huge problem for ranking and SEO. What would be the best way to deal with this ? I did do a search and found articles/questions on same content on the same site and in articles etc but nothing about exactly the same websites on 2 domains. Cheers David.
Intermediate & Advanced SEO | | techdesign0 -
What's the deal with significantLinks?
http://schema.org/significantLink Schema.org has a definition for "non-navigation links that are clicked on the most." Presumably this means something like the big green buttons on Moz's homepage. But does anyone know how they affect anything? In http://a-moz.groupbuyseo.org/blog/schemaorg-a-new-approach-to-structured-data-for-seo#comment-142936, Jeremy Nelson says " It's quite possible that significant links will pass anchor text as well if a previous link to the page was set in navigation, effictively making obselete the first-link-counts rule, and I am interested in putting that to test." This is a pretty obscure comment but it's one of the only results I could find on the subject. Is this BS? I can't even make out what all of it is saying. So what's the deal with significantLinks and how can we use them to SEO?
Intermediate & Advanced SEO | | NerdsOnCall0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0 -
Tool to calculate the number of pages in Google's index?
When working with a very large site, are there any tools that will help you calculate the number of links in the Google index? I know you can use site:www.domain.com to see all the links indexed for a particular url. But what if you want to see the number of pages indexed for 100 different subdirectories (i.e. www.domain.com/a, www.domain.com/b)? is there a tool to help automate the process of finding the number of pages from each subdirectory in Google's index?
Intermediate & Advanced SEO | | nicole.healthline0