Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
3 Brands, 3 Services, 3 Different Websites Right?
-
My client was told that having 1 website for 3 different brands/services is better than having 3 websites.
I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference.
Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible.
Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes.
Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services.
I really appreicate any input/insight to this. Thank you so much in advance!!!!
-
OK... thank you.
-
Moosa,
Thank you for your input. I couldn't agree more!
-
EGOL,
Thank you for the feedback and I would agree with you if it was one company. Unfortunately this can not be done because it is not just one company, they are 3 different francises with strong branding. I asked right away if forming one company was possible and I was told not a chance.
-
If I owned a company that did plumbing, electrical and air I would call it EgolServices.com and I would have ONE website.
All of the links that any part of that business earned would benefit the entire domain.
And all of the trust that my plumbing staff earned would generate repeat business when the same client needed air. All of the trust that my electric staff earns would generate repeat business for my plumbers.
Why make clients make separate decisions when you are out there doing good work?
The big air conditioner that you want in the house will probably need a more substantial wiring. Just call EgolServices and they will take care of it.
I think that this is a nobrainer. NoBrainer.
-
3 separate companies when offer 3 different services, it’s good to have 3 separate websites as 1 website for 3 different companies can be confusing from the user end and you will witness people bouncing from the website without completing the Goal.
Another thing that I really wanted to clear is that no paid traffic helps in improving the organic SERPs, this is the myth that most website owners have in mind which have nothing to do with reality.
Having 1 separate website for each service will help webmaster to easily work on it and get it rank well from the desired key phrases at the same time it will be easy for visitors to understand what service your company offer and use it when required.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having a Subfolder/Subdirectory With a Different Design Than the Root Domain
Hi Everyone, I was wondering what Google thinks about having a subfolder/subdirectory with a different design than the root domain. So let's say we have MacroCorp Inc. which has been around for decades. MacroCorp has tens of thousands of backlinks and a couple thousand referring domains from quality sites in its industry and news sites. MacroCorp Inc. spins off one of its products into a new company called MicroCorp Inc., which makes CoolProduct. The new website for this company is CoolProduct.MacroCorp.com (a subdomain) which has very few backlinks and referring domains. To help MicroCorp rank better, both companies agree to place the MicroCorp content at MacroCorp.com/CoolProduct/. The root domain (MacroCorp.com) links to the subfolder from its navigation and MicroCorp does the same, but the MacroCorp.com/CoolProduct/ subfolder has an entirely different design than the root domain. Will MacroCorp.com/CoolProduct/ be crawled, indexed, and rank better as both companies think it would? Or would Google still treat the subfolder like a subdomain or even a separate root domain in this case? Are there any studies, documentation, or links to good or bad examples of this practice? When LinkedIn purchased Lynda.com, for instance, what if they kept the https://www.lynda.com/ design as is and placed it at https://www.linkedin.com/learning/. Would the pre-purchase (yellow/black design) https://www.linkedin.com/learning/ rank any worse than it does now with the root domain (LinkedIn) aligned design? Thanks! Andy
Web Design | | AndyRCWRCM1 -
Spanish website indexed in English, redirect to spanish or english version if i do a new website design?
Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?
Web Design | | NachoRetta0 -
Website Home page suddenly disappeared after changing Hosting
HI All, My site was ranking very well and was in 1st page of google for most of my keywords. Last week we did some update to the site and moved it to new hosting and from then onwards I dont see my site home page in Google ranking . My Website Name is : royalevents.com.au. We used to be in 1st of Google for keywords like wedding Mandaps, Indian Wedding Mandaps etc, Would be great if some one helps us to figure out whats gone wrong .. I also did Webmaster Fetch as Google but nothing happened. Thanks
Web Design | | Verve-Innovation0 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Subdomains For Real Estate Website
I am currently working on a proposal for a clients Wordpress website development which includes ongoing SEO after the website is developed. I have looked into a number of options and the one that seems the most cost effective involves using subdomains for the individual listings pages. What I want: clientsdomain.com/listings/idxnumber/ What I can get for a decent price: listings.clientsdomain.com/idxnumber/ So the majority of the website will actually exist on a subdomain because the IDX API will automatically populate pages for all of the MLS listings in the area (hundreds or thousands). Meanwhile the domain itself will have all the neighborhood pages and other optimized content, blogs and whatnot. My concern is that dividing the website like this will have negative effects on SEO. There wont be duplicate content across subdomain and main domain, but they will share a lot of links back and forth. I haven't found any recent sources on the topic. Almost everything I have found says that dividing a website in this manor is bad for SEO, but these articles are often many years old. Does anyone know of a Wordpress plugin/IDX company that can provide a solution that doesn't use a subdomain and actually just lists each MLS page within a directory? I am open to using another platform, I am just most familiar with Wordpress. Will using a subdomain in the ways mentioned above have a profound negative effect on SEO? Thank you for your time in responding, I greatly appreciate it.
Web Design | | TotalMarketExposure0 -
XML SiteMap - Right Away or Delay?
So, I have a new client whose web designer declined to create an XML site map. They said that they would rather wait a year and let Google create one. I am wondering what the opinion of other SEOMoz members is about this--do you create an XML right away or think there is an advantage in delaying? Personally, I always prefer to have one right away--What is the best practice in your experience and why?
Web Design | | TheARKlady0 -
How would restructuring the navigation of my website affect my rankings?
I want to restructure the navigation of my website for a few reasons: 1. It isn't intuitive/clear to the user 2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100. 3. I want to get rid of file extensions as part of the URLs (.html, .php) 4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on. In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more. Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs) What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site? What is the best strategy to implement in this situation?
Web Design | | deuce1s0 -
How do you visualize website structure
How do you visualize a website structure in terms of (categories of) pages and interlinking. I use such visuals for discussing what you are actually doing now and what can be improved. I have made visuals I few times myself (basically making boxes representing categories of pages and lines representing internal links), but I found that I soon ran into a scheme of huge proportions and needed more paper and more time. Appreciate your thoughts!
Web Design | | NewBuilder2