• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Link Building
        4. Reposting my articles on other blogs - good or bad?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Reposting my articles on other blogs - good or bad?

        Link Building
        5
        7
        3427
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • imoney
          imoney last edited by

          Hi there!

          Our blog is full of really good articles on consumer finance topics. Recently we established contact with some local media and even government agencies who said they will be happy to repost our articles on their sites.

          Question: is it ok to repost our articles as they are and link back to us, or shall we rewrite them to make them 100% original?

          The media doesn't insist on original content, but I'd like to get SEO benefit from it (the sites are really good). If original content gives us more SEO value, we're happy to do it

          Please advise.

          P.S. Using rel=canonicals is not an option (it's government websites and some old school media - they are very not tech savvy).

          1 Reply Last reply Reply Quote 0
          • simon_realbuzz
            simon_realbuzz last edited by

            Hi Tom,

            I wonder if I might question you on this point you raised:

            "If Google notices that you're syndicating content with dofollow links to your site within them, it will think that the only reason you're doing so is to pass more PageRank to your site."

            Is content syndication therefore an absolute no-no these days? I'm aware of many of the best practices for syndicating content such as getting the content partner to specify the originator as canonical version or getting a link back to your original version in order that your article is not usurped in SERPs, but is it really the case that syndicated content with dofollow links to our own site would lead to some sort of penalty?

            Our quality content is used by many sites (quite often sites with high authority) and these sites will link back to us. Are you suggesting this could lead to some sort of penalty or even a site-wide penalty?

            Thanks in advance.

            1 Reply Last reply Reply Quote 0
            • englebert
              englebert last edited by

              I agree with the others. 'Remarketing' is the way to go. If you have a loose idea, try and think of the multiple routes you could go down, or what different examples you could use to make a point.

              I'd suggest reviewing old content. It's probably out of date anyway, so it's a perfect excuse to make it relevant oncemore and use hand it over to a another website you use.

              If there is an opportunity to relate your content to what's going on in the news (i.e. up to the minute relevancy), it's good for indexing, sharing and hits.

              1 Reply Last reply Reply Quote 0
              • TomRayner
                TomRayner @imoney last edited by

                Generally, I'd say as original as you can make it.

                But I'd definitely take on Doug's advice as well and see if you can incorporate your content into an article that directly serves each blog.  If you can accommodate it to their target audience, that would be fantastic.

                Invariably, I often find it easier to write something completely new rather than rewrite something multiple times, so I think if you can take the general meat of your content and serve it specifically for each blog, I think you're going to see more than just SEO strength, but genuine, positive user engagement and probably traffic.

                1 Reply Last reply Reply Quote 0
                • imoney
                  imoney @TomRayner last edited by

                  Thanks for your suggestions, Tom!

                  I suspected Google might not like it, but didn't think it was that serious.

                  To what extent do you think we should rewrite our original articles? Is tweaking couple paragraphs enough, or should it be a complete 100% rewrite?

                  TomRayner 1 Reply Last reply Reply Quote 0
                  • DougRoberts
                    DougRoberts last edited by

                    I'd echo Tom's response. Allowing your content to reported does expose you to risk.

                    Chances are these outlets have much stronger sites. How much traffic is landing on your blog articles? Is there a likelihood that you might start competing against your own content in the SERPS?

                    I would look at the the publications concerned and try to understand what matters to their readership, what kind of demographic do they have and then rewrite you articles (or create new content) specifically targeted to their audience.

                    If you've got a nice library of old blog posts then it might be worth creating an ebook of the very best content and using that as a link building or lean-gen asset.

                    1 Reply Last reply Reply Quote 1
                    • TomRayner
                      TomRayner last edited by

                      Hi there

                      It will take a bit more time, but rewriting the content to be unique would be so, so worth it.

                      If Google notices that you're syndicating content with dofollow links to your site within them, it will think that the only reason you're doing so is to pass more PageRank to your site. It won't think that you're offering as much worth to the other blog and subsequent referrals if you're regurgitating what has been said.

                      Now, the obvious exception to this rule are Press Releases through sites like PRWeb. This is a well-known anomaly in the industry (some say it passes juice, Matt Cutts tries to say it doesn't), but it's so far down the line now that it seems unlikely that Google is going to penalise your site for it.  The worse that would happen would be not passing any SEO value.

                      It is not safe to assume that this would be the case for sending your articles to these other blogs - it may very well penalise you.

                      By rewriting the content, you negate any risk of this and also ensure that the uniqueness will most likely pass the SEO benefits from the separate blogs.

                      To me, it's a matter of risk management, and all signs seem to point towards rewriting the content.  It's a bit of an annoyance, but a small price to pay considering the benefits.  It's also a great compliment to what you've written before, which has obviously proven to be very valuable, so congratulations on that!

                      imoney 1 Reply Last reply Reply Quote 3
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Dorchdanola

                        1000 of links on my website ? is it good or bad

                        Hi guys my site: www.dorchdanola-netbutik.dk is a e-commerce store, and generally we have many links on all pages because of the many products and categories. Im not sure if this is actually bad or good? I've been told that it will definately harm my site when google crawls it. The thing is that google visit my site often and I still have good pageranks in google. So does it actually harm my site having all these products and categories? And what can I do about it if google see every page as duplicate content? I also link to my social pages like FB, G+, e.g. Should I put rel="nofollow" or rel="me" on these social links? Thanks guys!

                        Link Building | | Dorchdanola
                        0
                      • BridalHotspot

                        Is tiered link building a good thing?

                        I think that I have watched all the webinairs and online courses available on the web, but I still don't seem to know how and where to get links from. I know what type of links I should be getting and what type I should be avoiding, but that little luck so far. I came across the website of Matthew Woodward about tiered link building where he explains how to do this type of link building in depth. It seems quite interesting but also a lot of work so I don't want to invest my precious time in something that will be penalised by Google in the near future. Is there anyone that can give me some reason why I should or shouldn't do this?

                        Link Building | | BridalHotspot
                        0
                      • asa-php

                        Trading Backlinks a good idea?

                        New to the "backlinking" party. Wondering if its 'good practice' to trade links with other websites within a like-industry. We've been receiving a lot of emails from other websites asking us to trade links.  Is this a good link building practice anymore? Thanks!

                        Link Building | | asa-php
                        0
                      • bloggingyourpassion

                        Adding backlinks in old articles?

                        I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs. My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?

                        Link Building | | bloggingyourpassion
                        0
                      • joeko

                        Backlink from foreign language websites good for SEO

                        I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website.  In which language should be the text surrounding the keyword?

                        Link Building | | joeko
                        1
                      • HeadStud

                        Should I use Article Submitter software?

                        I've downloaded Article Demon a while ago and have been trying to use it all though it hasn't been as easy to use as I would have liked. I was just wondering what you guys feel about Article Submitting software, if it's useful or if it's a waste of time? Regards

                        Link Building | | HeadStud
                        0
                      • esendex

                        Creating a separate blog off our website

                        A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,

                        Link Building | | esendex
                        0
                      • activitysuper

                        Myblogguest how to get your articles out and about?

                        Hi, I'm a member now of myblogguest.com website, I have paid for the pro subscription and have uploaded 1 article (basically to just see how the system works). I've got 15 articles a month which I want to pump out to blogs but has anyone got any tips using the myblogguest system to get blog websites to pick these up? I think I have been fair, 500 words of unqiue content with 1 anchor text link in the body, thats it. In an ideal world I would love it if I had 15 articles all being grabbed by 15 different blogs each month. By the looks of it, that's wishful thinking!

                        Link Building | | activitysuper
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.