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Is it a bad idea to have a "press" page and link to press mentions of our company?
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We've recently been getting quite a bit of press.
Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
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I agree with Scott and Takeshi, also give credit to people linking to you is a good way to enhance their value and so the one they're passin to you.
Maybe you can consider a dynamic footer with a slideshow of the mentions you receive in external sites, like you see in movie trailers. This will give you a testimonial like added value mentioning your backlinker without even having to link back to them.
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Also, you could always "nofollow" the outgoing links if you were afraid of giving credit to them.
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I think it's a good idea, and would be good social proof. Reciprocal linking is only a problem if Google thinks you are just exchanging links to manipulate your PageRank, which obviously isn't the case with news mentions.
If you absolutely don't want to link to them, at least create some testimonials using choice quotes from the news mentions. Or even better, create an image with the label "Featured On" or "As Seen On" and include the logos of all the places you've been featured.
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I think a press page would be a good addition. It wouldn't harm your rankings to link out to quality news sites. You could summarize each mention/link with your own paragraph of text to give the links context.
Scott O.
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