Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Benefits of Rich Snippets for financial products
-
Does anyone have experience of using rich snippets for non-physical products?
Our website offers credit cards comparison service. Do you think that tagging each card's page with rich snippets such as credit card image, name, description and category makes sense?
The idea is to make it stand out in the search results.
-
Thanks for your tips, Tom!
Really useful piece of advice.
We will definitely look into creating a customer reviews box and turning it into a rich snippet.
By any chance do you have experience with product markups?
There's an option there to add a product image. If we do it, will it appear in SERPS?
-
I think there's potential for rich snippets to help drive click throughs and perhaps make the user more likely to convert for these products.
If your site is a credit card comparison site, it may be worth linking the review with a rel=author tag of the person who added commentary and analysis, as well as giving the user the key details, such as rates, benefits etc. I'm reminded of Martin Lewis of Money Saving Expert (moneysavingexpert.com) - I can imagine a credit card comparison and review from him being linked via rel=author to make his face appear in the SERPs. That would be an appropriate use that would drive click throughs - while also giving the link a bit of authority and gravitas, as Martin Lewis is respected in his field here in the UK.
If you have individual product pages for each credit card, containing rates and an analysis, you could implement the star-rating rich snippet. Look at this Google search and scroll to the Aviva result to see what I mean.
Those are a couple of ways I can see rich snippets being used. So long as they don't appear to be 'forced' or manipulative, I'd say use as many as you can, as they can dramatically increase click through rates. Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup Validator vs. Rich Results Test
I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
Intermediate & Advanced SEO | | Collegis_Education
What is the difference between these two tests? Should I trust one over the other?1 -
What to do with sold product pages when everything you sell are unique one off items
Hi there, This is something i have been unsure of for years. It's a little different to most ecom website situations. What would you do with product pages when every product is a "one off" unique product and once sold will never be for sale again? Should i redirect to a category page? 404? Leave it as is marked as sold or say it is sold and show links to similar items? At the moment we have 700 products for sale but over 5000 sold products that have their own product page and my concern is as this grows it could become a lot for a WordPress woocommerce site to handle? I don't want to do anything to slow my site down or unnecessarily bloat it but i want to do the right thing by the visitor and also not do anything to hurt my rankings. These pages often rank in google and may have been there for years before the item actually sells. To throw another curve ball, there may be multiple other products (for sale or already sold) with the exact same name but are unique and different from each other. These products pages will often be 98% the same content as each other too. To explain how this could be the case, we sell artworks from many different artists, Every artwork is an original and is unique. But many artists paint the same subject matter multiple times, albeit in a slightly different way from previous times. So you end up with a unique product that has everything the same as another (same artist, same name of artwork, same size, same description, different image, different sku) but is actually different and unique. This has left me somewhat uncertain of what is best to do. Any advice would be greatly appreciated. Thank you
Intermediate & Advanced SEO | | Scottlinklater0 -
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain? For context, whilst doing link gap analysis I've found our competitors are listed on local government directories such as getsurrey.co.uk and miltonkeynes.co.uk. Whilst these aren't seen as spam directories, it's still highly unlikely we'll receive much traffic through them. The links they provide to our domain have the nofollow tag. So I wonder whether there's any other benefit to investing the time in creating these listings? Would be interested to hear your thoughts Many thanks in advance
Intermediate & Advanced SEO | | Opera-Care1 -
Positions dropping in SERPs after Title and Snippet change
Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc
Intermediate & Advanced SEO | | RWW0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Ecommerce Duplicate Product Descriptions across 3 websites
Hi, We are an e commerce company that has our own domain but also sell the same products on eBay and Amazon. What is the feeling on the same exact descriptions being used on different platforms? Do they count as duplicate content? Will our domain be punished/penalised as our domain does not have as much authority as EBay or Amazon? We have over 5,000 products with our own hand written product descriptions. We want our website to be the main place/ have priority over the above market places. What's the best suggestion/solution? thanks,
Intermediate & Advanced SEO | | Roy19730 -
Should I change my product titles from singular to plural to satisfy optimisation?
At present most of our products are listed in the singular form. http://www.towelsrus.co.uk/towels-bath-towels/aztex/turkish-cotton-bath-towel_ct473bd182pd2744.htm However we are optimising for the plural form after carrying out keyword research The question is should I update the product title to reflect this change? This would then change the URL of the page, H1 tag, H2 tag (both auto generated from the product title) My concern here is that these pages will then become "new pages" and will need to index and rank, albeit they don't rank well as they have never been optimised until now. I could put 301 re-directs in place on the old URL's or i could just let the return a 404. What do people think?
Intermediate & Advanced SEO | | Towelsrus0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670