• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. Algorithm Updates
        4. Best Place To Aggregate Customer Reviews?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Best Place To Aggregate Customer Reviews?

        Algorithm Updates
        6
        8
        4632
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • DarrenX
          DarrenX last edited by

          There is a plethora of choice today for aggregating customer reviews. BBB wants to collect ratings from our customers; there a commercial options that put me in more control; yelp wants to rate me locally.  Google...

          Given that I have some ability to steer customers toward my preferred review site, which one should I use?  From an SEO perspective, have you noticed whether some these sites carry more weight or credibility than others?

          I realize it may depend on the type of business we are. In this case I represent a software company and their customers are USA/global, rather than local.

          1 Reply Last reply Reply Quote 0
          • DarrenX
            DarrenX @MiriamEllis last edited by

            I appreciate the synopsis and the good feedback.

            In our case, we feel that we have a very strong ability to guide users to the site of our choice.  Local seems like a misfire for a global software company.

            Since there doesn't seem to be a loud consensus that we should be working with any specific site at the moment, I think we'll send reviewers to BBB, since customers sometimes tell us that is an important trust signal for them.

            1 Reply Last reply Reply Quote 0
            • DarrenX
              DarrenX @WilliamCarr last edited by

              Really great links. Thanks!

              1 Reply Last reply Reply Quote 0
              • MiriamEllis
                MiriamEllis Subject Expert last edited by

                Hi DarrenX,

                You've gotten some very good feedback here. In sum:

                1. Let your customers review you where they want to. A diverse review profile is good insurance against massive review loss (which happens in big waves on Google). If you lose some reviews at one site, at least you still have some at other sites.

                2. When you have a chance to gently steer a customer toward a review site, Google+ Local is always going to be a top choice, because they dominate all local business verticals. Yelp is the obvious runner-up, given how much prominence Google currently gives their pages, but it is against Yelp's policies to ever ask for reviews, so you have to be careful there. Then, depending on your industry and geography, as members have said, you will find that certain directories happen to attract more reviews than others. See where your competitors are prominent and keep those directories in-mind.

                The above is best practice advice for local businesses. However, you indicate that your current client is virtual rather than local, and develops software. I am not experienced with your industry, but would suspect that product review and technical publications/websites would be your target review sources. Maybe things like: http://reviews.cnet.com/?

                I think the key here for you is to figure out where your customers are. Where do people go to find software reviews? That's where you need to be prominent.

                DarrenX 1 Reply Last reply Reply Quote 1
                • Francisco_Meza
                  Francisco_Meza @MattAntonino last edited by

                  I think this is a great perspective. In addition, I think there is great potential with G+ reviews if you can get them.

                  1 Reply Last reply Reply Quote 0
                  • WilliamCarr
                    WilliamCarr last edited by

                    It really depends on the industry and location.

                    Check out these two resources. I know some of them don't accept reviews, but this should give you some info.

                    http://getlisted.org/resources/local-citations-by-category.aspx

                    http://getlisted.org/resources/local-citations-by-city.aspx

                    DarrenX 1 Reply Last reply Reply Quote 2
                    • MattAntonino
                      MattAntonino last edited by

                      My strategy has always been to point them at whatever suits your industry (amazon for product reviews, tripadvisor for travel/tourism, Google and Yelp for local biz, WeddingWire for wedding vendors, etc.)  Then make a page on your site that is site.com/reviews and syndicate your reviews to that page.  When someone Googles me + reviews, I want MY site coming up so I can highlight what I want when I want.  It's just good reputation management.  They can still see the rest further down the page but if I can come up #1 for highonseo reviews I sure want to. 🙂

                      Francisco_Meza 1 Reply Last reply Reply Quote 2
                      • BeardoCo
                        BeardoCo last edited by

                        When it doubt Google.  Syndicating all your reviews with a plus profile will only help your SEO strategy.  The only time I would prefer another review site is if it was specific to my industry like urbanspoon for restaurants or angies list for contractors.

                        1 Reply Last reply Reply Quote 1
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • sarahwalsh

                          Huge ranking flux that we cannot explain

                          algorithm updates

                          Hello, SEO experts from around the world. We need your help; we have seen massive ranking flux across our website and others. We cannot explain what is causing this ranking flux. The content marketing is top quality, so we don’t know why we are moving from 25 to 50th on Google and sometimes even beyond that. Can any SEO experts explain why our agency is moving so much within Google’s rankings? We don’t know whether to make changes or possibly wait. Any help would be fantastic; thank you all.

                          Algorithm Updates | | sarahwalsh
                          0
                        • jforthofer

                          Review Microdata if the product does not have a review

                          We have many products that do not have reviews and are causing warnings in googles microdata. Is there anything you can do for products without a review so you don't get errors for aggregate review or review??

                          Algorithm Updates | | jforthofer
                          0
                        • martin1970

                          Is using REACT SEO friendly?

                          Hi Guys Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO? Many thanks for your help in advance. Cheers Martin

                          Algorithm Updates | | martin1970
                          0
                        • lmoraes

                          How can I discover the Google ranking number for a keyword in Brazil?

                          Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.

                          Algorithm Updates | | lmoraes
                          1
                        • vtmoz

                          On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.

                          Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks

                          Algorithm Updates | | vtmoz
                          0
                        • vtmoz

                          Best way to handle outdated & years old Blog-posts?

                          Hi all, We have almost 1000 pages or posts from our blog which are indexed in Google. Few of them are years old, but they have some relevant and credible content which appears in search results. I am just worried about other hundreds of non-relevant posts which are years old. Being hosting hundreds of them, our website is holding lots of these useless indexing pages which might be giving us little negative impact of keeping non-ranking pages. What's the best way to handle them? Are these pages Okay? Or must be non-indexed or deleted? Thanks

                          Algorithm Updates | | vtmoz
                          0
                        • vtmoz

                          More pages or less pages for best SEO practices?

                          Hi all, I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website. Thanks,

                          Algorithm Updates | | vtmoz
                          1
                        • airnwater

                          Importance of Product Review Syndication?

                          Greetings everyone I have been tasked to do research on just how important it is to have product reviews syndicated with Google's (star rating found in Google Shopping). I am unable to find any research reports or studies on this nor any quantitative data on it's impact, beneficial or otherwise. If any of you folks have any first hand experiences, perhaps some before and after figures, that would be great. Thanks

                          Algorithm Updates | | airnwater
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.