Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The word 'shop' in a page title
-
I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category.
ex. Shop 'keyword' | Brand Name
As opposed to just using the keyword sans 'Shop.' Some of the keywords are very generic, especially for a top level category page.
Question: Is the word 'Shop' damaging my SEO efforts in any way?
-
Thanks for the response John. That makes sense.
-
If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.
Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.
For example, to me
Shoes by Armain at Shoes World ,shop today
Is better than
Shop Shoes | Armani
Obviously you could optimize the text better yourself, but hopefully you get my drift
Regards
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks1 -
My brand name has 2 words but Google only indexing as 1 word. Is there a fix?
Hi all...I'm at a loss. I've never had this happen. Google only shows pages of my site when I search the brand name as one word. When I Google the site as one word BrandBrand- it only shows my blog page and about us page plus Twitter and Facebook on page 1. The homepage does not show up at all. When I Google the site as two words Brand Brand - My Facebook page is on page 1 but nothing else. The homepage isn't showing up at all. When I search both words on Bing and Yahoo both are indexing it as two words and shows on page 1. Any ideas?
Technical SEO | | TexasBlogger0 -
Wrong page title in Google
Hi there, A while ago we took over the domain www.hoesjes.nl and forwarded it to our website www.telefoonhoesjesxl.nl. If you perform a search for the keyword 'hoesjes' in Google then we (www.telefoonhoesjesxl.nl) show up on an organic number 1 position. The problem is that the page title isn't correct. Google shows the page title of the website hoesjes.nl we took over and (correctly?) redirected to our domain www.telefoonhoesjesxl.nl. Does anybody have any idea how to get rid of this wrong page title in Google?
Technical SEO | | MarcelMoz
Here you can find a screenshot of what I mean. Thanks! Marcel0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Should I disavow links from pages that don't exist any more
Hi. Im doing a backlinks audit to two sites, one with 48k and the other with 2M backlinks. Both are very old sites and both have tons of backlinks from old pages and websites that don't exist any more, but these backlinks still exist in the Majestic Historic index. I cleaned up the obvious useless links and passed the rest through Screaming Frog to check if those old pages/sites even exist. There are tons of link sending pages that return a 0, 301, 302, 307, 404 etc errors. Should I consider all of these pages as being bad backlinks and add them to the disavow file? Just a clarification, Im not talking about l301-ing a backlink to a new target page. Im talking about the origin page generating an error at ping eg: originpage.com/page-gone sends me a link to mysite.com/product1. Screamingfrog pings originpage.com/page-gone, and returns a Status error. Do I add the originpage.com/page-gone in the disavow file or not? Hope Im making sense 🙂
Technical SEO | | IgorMateski0 -
When creating parent and child pages should key words be repeated in url and page title?
We are in the direct mail advertising business: PrintLabelAndMail.com Example: Parent:
Technical SEO | | JimDirectMailCoach
Postcard Direct Mail Children:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?0 -
Ecommerce website: Product page setup & SKU's
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience. This is where my head starts to hurt! Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size). My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this: a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page. b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right. Would I need to set up a canonical links for each SKU that point to the top level product page? I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. . Any other tips on how to do this or examples of good e-commerce websites that use product SKus well? Kind regards Tom
Technical SEO | | DHS_SH0 -
Is it possible to change a sitelink title by off page SEO?
Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre
Technical SEO | | DDL0