• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. How often should I update category and product content to keep it fresh?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How often should I update category and product content to keep it fresh?

        On-Page Optimization
        3
        8
        1203
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Towelsrus
          Towelsrus last edited by

          I want to keep our site up to date and fresh with content. How often should I update categories and products pages with content? What angel should I take with categories (new products/services etc.)

          Thanks Craig

          1 Reply Last reply Reply Quote 0
          • Dan-Lawrence
            Dan-Lawrence @Towelsrus last edited by

            My pleasure, thanks Craig, currently on the Isle Of Wight is lovely !

            1 Reply Last reply Reply Quote 0
            • Towelsrus
              Towelsrus @Dan-Lawrence last edited by

              Hi Dan,

              Thanks for your input, invaluable!

              Well its going to be a warm weekend on the coast so enjoy the lovely sunshine and birthday!

              Regards

              Craig

              Dan-Lawrence 1 Reply Last reply Reply Quote 1
              • Dan-Lawrence
                Dan-Lawrence last edited by

                In that case i would be looking to closer associate the reviews to the page content.

                I would also concentrate on using the blog etc to generate fresh content and deep link (where directly appropriate and helpful for user) from the blog post to the product pages and of course category pages too (re your response and factoring in Chris' good comments too).  Regular fresh unique content (associated/tied to an author & publisher) of a high quality (hence likely to earn social amplification) linked to the relevant categories and product pages (where appropriate & helpful) will do far more toward those pages being perceived well by G than overly concentrating on changing the content in the category & product pages

                Hope this helps

                ps - I'm going to Worthing for a 40th tomorrow coincidentally (just checked your profile) 🙂

                Towelsrus 1 Reply Last reply Reply Quote 1
                • Towelsrus
                  Towelsrus @Chris.Menke last edited by

                  Thanks for the answer. I'll take a closer look at this.

                  Regards

                  Craig

                  1 Reply Last reply Reply Quote 0
                  • Chris.Menke
                    Chris.Menke last edited by

                    Freshness of a page isn't necessary on all counts, as a page may maintain high rankings in spite of not having been updated for years. For many, if not most website owners, freshness is not going to keep them out of the rankings.

                    Moving forward though, with social and authorship playing a larger role in rankings, more of your competitors will be finding that effective use of those channels will help lift the authority of their domain, giving them a ranking advantage over you if you're not networking and publishing as well.  I think for most website owners, having active social profiles attached to your domain will be worth paying more attention to than the freshness of their content.

                    Towelsrus 1 Reply Last reply Reply Quote 1
                    • Towelsrus
                      Towelsrus @Dan-Lawrence last edited by

                      Thanks Dan, a good answer.

                      We already have products reviews, however we have had problems with integrating these so they are passing on seo value as the are provided by a 3rd party, Feefo. A bit of java script supplies the reviews at present.

                      What's your thought on categories? As I suggested or otherwise?

                      Appreciate your input.

                      Craig

                      1 Reply Last reply Reply Quote 0
                      • Dan-Lawrence
                        Dan-Lawrence last edited by

                        The problem with Products is that they are are hard to update the content for since they usually (but not always) have an 'evergreen' description. Hence a great way to keep the content fresh is to enable customer reviews and comments on the product page and then encourage customers (via your 'post sale touch points' such as follow up emails saying thanks for your order, hows the product ?) to leave a review of the product (& incentivise them to do so via loyalty points/future discounts).  This will mean the product page is continually populated with new fresh content that is also user generated demonstrating customer/user engagement hence showing 'signs of life' from real people too.

                        Towelsrus 1 Reply Last reply Reply Quote 1
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Deluxe

                          Will it upset Google if I aggregate product page reviews up into a product category page?

                          We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick

                          On-Page Optimization | | Deluxe
                          0
                        • neilhenderson

                          Does hover over content index well

                          i notice increasing cases of portfolio style boxes on site designs (especially wordpress templates) where you have an image and text appears after hover over (sorry for my basic terminology).  does this text which appears after hover over have much search engine value or as it doesnt immediately appear on pageload does it carry slightly less weight like tabbed content?   any advice appreciated thanks neil

                          On-Page Optimization | | neilhenderson
                          0
                        • regineraab

                          How often is your domain authority updated?

                          I can't seem to figure out how often our domain authority is updated - it seems random, do you know typically when this happens? Thanks!

                          On-Page Optimization | | regineraab
                          0
                        • WallerD

                          No meta description on category page

                          Hi Moz is reporting no meta description on a wordpress category page like this one: http://www.dwliverpoolphotography.co.uk/category/uncategorized/ Can I add a meta description to a category? Best wishes. David.

                          On-Page Optimization | | WallerD
                          0
                        • stephenfishman

                          Do quotation marks in content effect SERPs?

                          Some of my art object products have words and phrases  engraved on them. The words  relate to the images on the product. In the product descriptions, I have been putting quotes around the entire list. Would I get better long tail results if I didn't use the quotation marks?   In other words, do the quotes make everything between them an exact match phrase? For example:
                          Current product description: 
                          The worlds around the edge of the lazy susan read, "Explore nature. Dream big. Take time to smell the flowers. Enjoy the changing seasons. Seize the day. Relish the night. Live life to the fullest." Thank you for helping with this, all comments on how to present this kind of content are welcomed- Stephen kSOjt5a

                          On-Page Optimization | | stephenfishman
                          0
                        • wlw2009

                          Page content length...does it matter?

                          As I begin developing my website's content, does it matter how long or short the actual text found in the is? I heard someone say before "a minimum of 250 words", but is that true? If so, what is the maximum length I should use?

                          On-Page Optimization | | wlw2009
                          0
                        • RobertFisher

                          Sliders and Content Above the Fold

                          I was just inspecting a wire frame that is going out to a client and realized that the slider may interfere with the "content above the fold." Can't believe this had not struck me on others. If the Header has basic business info, etc. in it and you place a slider to display images in the area just beneath the Header or slightly down from it, does that decrease the amount of content seen a being above the fold? Or, is content above the fold established by virtue of H1,2, 3, etc.?

                          On-Page Optimization | | RobertFisher
                          0
                        • Mulith

                          Is it better to drip feed content?

                          Hi All, I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles. Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content. Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?** Thank you in advance.

                          On-Page Optimization | | Mulith
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.