Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Badges For a B2b site
-
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
-
Looking to do something for a promotional products site- not sure if its a correct fit
-
We have utilized "top 10" badges for certain categories. As long as there is real value in the badge, as both of the other responses refer to, you can have pretty good success. The badges all had clear information available on why it was on the site, and why it meant something to the person seeing it.
Would need additional information about the badge and value to help much.
-
Several in our space come to mind: Google's Certifications (AdWords, Analytics, etc.). Eloqua is also offering an Accreditation program to customers and planning to open it up to the public: http://www.eloqua.com/services/eloqua_university/Eloqua_Accreditation.html
The shopping badges are also popular: verisign, hackersafe, etc. The most successful B2B badges all seem to really represent something -- knowledge, security, etc -- instead of being a badge for badge sake.
-
In my experience, there are two ways to pull off the B2B badges tactic:
1. For B2B badges to work with big brands, you probably need to be some sort of industry leader being able to give out awards that actually mean something.
2. If you are not an industry leader, you can give awards/badges to those companies not receiving a whole lot of attention usually. They tend to be used a lot.
The best example I can think of is Google's AdWords / Analytics certifications used by quite a lot of SEM agencies.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
So many links from single site?
this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did he get so many links from single site is he gonna be penalized YD2BvQ0
Intermediate & Advanced SEO | | SIMON-CULL0 -
Shopify Site with Multiple Domains?
Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is: https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike
Intermediate & Advanced SEO | | naturalsociety0 -
Using the same image across the site?
Hi just wondering i'm using the same image across 20 pages which are optimized for SEO purposes. I was wondering is there issues with this from SEO standpoint? Will Google devalue the page because the same image is being used? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
Franchise sites: Should each franchise have a subdomain or subdirectory?
One of my clients has about 40 franchisees who are going to have their own sites on a WordPress multisite installation. The question they're wondering: should these be on subdirectories (thesite.com/this-franchise) or on subdomains (this-franchise.thesite.com)? Which is best for SEO? Thanks!
Intermediate & Advanced SEO | | ideasandpixels0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
So What On My Site Is Breaking The Google Guidelines?
I have a site that I'm trying to rank for the Keyword "Jigsaw Puzzles" I was originally ranked around #60 or something around there and then all of a sudden my site stopped ranking for that keyword. (My other keyword rankings stayed) Contacted Google via the site reconsideration and got the general response... So I went through and deleted as many links as I could find that I thought Google may not have liked... heck, I even removed links that I don't think I should have JUST so I could have this fixed. I responded with a list of all links I removed and also any links that I've tried to remove, but couldn't for whatever reasons. They are STILL saying my website is breaking the Google guidelines... mainly around links. Can anyone take a peek at my site and see if there's anything on the site that may be breaking the guidelines? (because I can't) Website in question: http://www.yourjigsawpuzzles.co.uk UPDATE: Just to let everyone know that after multiple reconsideration requests, this penalty has been removed. They stated it was a manual penalty. I tried removing numerous different types of links but they kept saying no, it's still breaking rules. It wasn't until I removed some website directory links that they removed this manual penalty. Thought it would be interesting for some of you guys.
Intermediate & Advanced SEO | | RichardTaylor0