Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sub-domains or sub-directories for country-specific versions of the site?
-
What approach do you think would be better from an SEO perspective when creating country-targeted versions for an eCommerce site (all in the same language with slight regional changes) - sub-domains or sub-directories? Is any of the approaches more cost effective, web development-wise?
I know this topic's been under much debate and I would really like to hear your opinion.
Many thanks!
-
Thank you for your comment! Actually, the issue of duplicate content amongst the subirectories should be sorted out through implementing the rel="alternate" hreflang.
But of course, the more diverse content the better!
-
Thank you for your feedback everyone! ccTLDs aren't an option at the moment, hence why I'm considering either subdirectories or subdomains! It looks as though the geenral opinion is that subdomains are better, thank you very much!
-
Although any of the idea will work but I would highly suggest you to go with ccTLD as this will help you gain the trust of the local audience.
In case you have to choose sub domains and sub directories, in that case I would go with subdirectories but keep in mind that content for different countries should not be identical or else there will be an issue of duplicate content.
Hope this helps!
-
Not trying to throw a spanner in the works, but have you considered top level country specific domains ? .co.uk, .au, etc
In theory you can use subdirectories and assign geo targeting for that folder in Google Webmaster Tools. ( keep in mind this will only work for Google, you have to look at how the other search engines will handle this Bing, Yandex if you target Russia, Baidu for China, etc )
-
There may be slightly more reason to lean towards using subdirectories but each case is different. Have you looked these over yet:
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilang site: Auto redirect 301 or 302?
We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header. https://domain.com
International SEO | | fJ66doneOIdDpj
30x > https://domain.com/en
30x > https://domain.com/ru
30x > https://domain.com/de The site architecture is set up with proper inline HREFLANG.
We have read different opinions about this, Ahrefs says 302 is the correct one:
https://ahrefs.com/blog/301-vs-302-redirects/
302 redirect:
"You want to redirect users to the right version of the site for them (based on location/language)." You could argue that the root redirect is never permanent as it varies based on user language settings (302)
On the other hand, the lang specific redirects are permanent per language: IF Accept-Language header = en
https://domain.com > 301 > https://domain.com/en
IF Accept-Language header = ru
https://domain.com > 301 > https://domain.com/ru So each of these is 'permanent'. So which is the correct?0 -
How to Localise per Region (Europe, America, APAC, EMEI) and not per country as best SEO practise?
Hi SEO expertises! I am currently working with a client that initially have an English website targeting UK users but want to expand their market into four new regions (Europe, America, APAC and EMEI) keeping English as a main language. I would like to request your help here as I told the client ISO location and hreflang it will be just possible per language and they must need to localise each English region with local keywords, however I would like to double check if it will be any way (Sitemap, Hreflang) we can tell Google we are targeting per region and not per country? Thanks a lot!
International SEO | | Atalig20 -
Spanish word as English domain name
hi anyine any issues with using Spanish, and other non English words, as domain names when trying to rank in Google uk. We launched a number of websites a while back but finding it hard to get much traction in Google uk. We are getting a reasonable number of impressions but cannot seem to get very high in the rankings. All the names are foreign words for their service. Our homeware website, for example, uses the basque word for furniture as its name. other than potential branding issues of having domains people might struggle to spell, is there any serp issues we would face with these names. thanks
International SEO | | Arropa0 -
E-Commerce - Country Domains versus 1 Domain?
Hi, Just wanted to get some feedback and opinions re the idea of segmenting our ecommerce site languages under various domains, like .jp for japanese, .it for italian etc... I do understand the geolocation benefits that this could bring us, but on the flipside, it would mean that we would need to grow our domain authority, link buiding per country domain, which is quite a bit of work. Has anyone ever considered or implemented this and any thoughts? Thanks!
International SEO | | bjs20100 -
Does Google's algorithm work the same in every country?
I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries? I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for. The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..
International SEO | | david.smith.segarra0 -
Subdomains or subfolders for language specific sites?
We're launching an .org.hk site with English and Traditional Chinese variants. As the local population speaks both languages we would prefer not to have separate domains and are deciding between subdomains and subfolders. We're aware of the reasons behind generally preferring folders, but many people, including a-moz.groupbuyseo.org, suggest preferring subfolders to subdomains with the notable exception of language-specific sites. Does this mean subdomains should be preferred for language specific sites, or just that they are okay? I can't find any rationale to this other than administrative simplification (e.g. easier to set up different analytics / hosting), which in our case is not an issue. Can anyone point me in the right direction?
International SEO | | SOS_Children0 -
Is .in domain affecting international traffic inflow to my site?
My holiday website http://seekandhide.in/ was completed and went live in Feb 2012. Last month I got 83% traffic from India and 3-5% each from USA and UK. The rest is a mixed bag from other countries. This is largely the trend since the last 3-4 months. I want to attract more organic traffic from UK and rest of Europe. My SEO consultant says that with a .in domain that will be difficult. My website currently features unique holiday properties in India that typically attract European tourists so I don't think it is a product issue. But both website visits and sales enquiries remain primarily Indian even though total number of visitors have increased gradually over the last 6 months.. My queries are 1. Is it only the .in domain that's affecting inflow of international traffic? 2. Is there anything that I can do to offset it? 3. I own seekandhide.co.uk too. Is there something I can do with that site without building a whole different website there? If I shift completely to .co.uk, I will have the same issue of being geographically limited and end up losing Indian traffic. 4. Is there something else that is not ok on the site that I am missing? 5. Advice that I get from a lot of consultants is to buy seekandhideindia.com but I plan to add international properties in a couple of years so that name would limit my appeal. Thanks in advance! Sudha
International SEO | | Sudha_Mathew0 -
Country specific landing pages
I have a client who wants to put a re-direct on his landing pages based on the visitors IP address. The landing page will be a sub domain relevant to the country their IP is located in. I am a little concerned this will effect the SEO. Appreciate any advice. Dylan 🙂
International SEO | | gomyseo0