Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Disallow: /404/ - Best Practice?
-
Hello Moz Community,
My developer has added this to my robots.txt file: Disallow: /404/
Is this considered good practice in the world of SEO? Would you do it with your clients?
I feel he has great development knowledge but isn't too well versed in SEO.
Thank you in advanced,
Nico.
-
Thank you Lesley.
This really helps a lot. I appreciate it very much. This is my site by the way: http://devilswink.com/
Thanks.
Nico.
-
This comes down to personal preference in my opinion. I think honestly it is neither here nor there. The instances that your 404 page could come up in the SERP's is more than likely pretty low and at the same time it really does not offer any useful content. So disallowing it would not really be any loss. One reason why it might be disallowed is that you have an e-commerce site that rotates products. When a product is deleted, the developer has a 301 to the 404 page, then with the robots.txt saying not to index the 404 page, the other page will drop out of search engines. If this is the case I would rethink that strategy. If you notice a lot of sites like amazon and other big sites leave the page in the index even if the product is no longer for sale. The thought is traffic is traffic, the hardest part in the whole equation is getting someone to your site, if the page is ranking, why delete it.
The only time I can think that I would specifically allow it and optimize it is if you have a cool 404 page. Some companies actually spend a bit of time on their pages and it gets them a little pop of viral traffic from social sharing sites like reddit. If you do have one that is funny or unique I would allow it and actually optimize it for a term like "funny 404 page" or something like that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topic Cluster: URL Best Practices
I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others. -Is it important to call out the Pillar Topic in your subtopic URL?
Technical SEO | | dkellyagile
-Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.) Here's an Example: My Pillar is: Inbound vs. Outbound
My subtopic is: Marketing Platforms Here are the URL options I can think of... Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/ Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/ Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/ Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/ Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters? Thanks!0 -
404 errors
Hi I am getting these show up in WMT crawl error any help would be very much appreciated | ?escaped_fragment=Meditation-find-peace-within/csso/55991bd90cf2efdf74ec3f60 | 404 | 12/5/15 |
Technical SEO | | ReSEOlve
| | 2 | mobile/?escaped_fragment= | 404 | 10/26/15 |
| | 3 | ?escaped_fragment=Tips-for-a-balanced-lifestyle/csso/1 | 404 | 12/1/15 |
| | 4 | ?escaped_fragment=My-favorite-yoga-spot/csso/5598e2130cf2585ebcde3b9a | 404 | 12/1/15 |
| | 5 | ?escaped_fragment=blog/c19s6 | 404 | 11/29/15 |
| | 6 | ?escaped_fragment=blog/c19s6/Tag/yoga | 404 | 11/30/15 |
| | 7 | ?escaped_fragment=Inhale-exhale-and-once-again/csso/2 | 404 | 11/27/15 |
| | 8 | ?escaped_fragment=classes/covl | 404 | 10/29/15 |
| | 9 | m/?escaped_fragment= | 404 | 10/26/15 |
| | 10 | ?escaped_fragment=blog/c19s6/Page/1 | 404 | 11/30/15 | | |0 -
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.
Technical SEO | | RoxBrock0 -
Are 404 Errors a bad thing?
Good Morning... I am trying to clean up my e-commerce site and i created a lot of new categories for my parts... I've made the old category pages (which have had their content removed) "hidden" to anyone who visits the site and starts browsing. The only way you could get to those "hidden" pages is either by knowing the URLS that I used to use or if for some reason one of them is spidering in Google. Since I'm trying to clean up the site and get rid of any duplicate content issues, would i be better served by adding those "hidden" pages that don't have much or any content to the Robots.txt file or should i just De-activate them so now even if you type the old URL you will get a 404 page... In this case, are 404 pages bad? You're typically not going to find those pages in the SERPS so the only way you'd land on these 404 pages is to know the old url i was using that has been disabled. Please let me know if you guys think i should be 404'ing them or adding them to Robots.txt Thanks
Technical SEO | | Prime850 -
ECommerce: Best Practice for expired product pages
I'm optimizing a pet supplies site (http://www.qualipet.ch/) and have a question about the best practice for expired product pages. We have thousands of products and hundreds of our offers just exist for a few months. Currently, when a product is no longer available, the site just returns a 404. Now I'm wondering what a better solution could be: 1. When a product disappears, a 301 redirect is established to the category page it in (i.e. leash would redirect to dog accessories). 2. After a product disappers, a customized 404 page appears, listing similar products (but the server returns a 404) I prefer solution 1, but am afraid that having hundreds of new redirects each month might look strange. But then again, returning lots of 404s to search engines is also not the best option. Do you know the best practice for large ecommerce sites where they have hundreds or even thousands of products that appear/disappear on a frequent basis? What should be done with those obsolete URLs?
Technical SEO | | zeepartner1 -
Allow or Disallow First in Robots.txt
If I want to override a Disallow directive in robots.txt with an Allow command, do I have the Allow command before or after the Disallow command? example: Allow: /models/ford///page* Disallow: /models////page
Technical SEO | | irvingw0 -
Best 404 Error Checker?
I have a client with a lot of 404 errors from Web Master Tools, and i have to go through and check each of the links because Some redirect to the correct page Some redirect to another url but its a 404 error Some are just 404 errors Does anyone know of a tool where i can dump all of the urls and it will tell me If the url is redirected, and to where if the page is a 404 or other error Any tips or suggestions will be really appreciated! Thanks SEO Moz'rs
Technical SEO | | anchorwave0 -
/index.php in sitemap? take it out?
Hi Everyone, The following was automatically generated at xml-sitemaps.com Should I get rid of the index.php url from my sitemap? If so, how do I go about redirecting it in my htaccess ? <url><loc>http://www.mydomain.ca/</loc></url>
Technical SEO | | RogersSEO
<url><loc>http://www.mydomain.ca/index.php</loc></url> thank you in advance, Martin0