Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Paid Search Visits Not Showing Up in Google Analytics
-
Hey all,
Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time.
Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try?
Cheers.
-
Thanks Adam! Luckily the campaigns weren't built out that extensively yet, so I didn't get hit too badly with a drop in organic. But I'll definitely factor that into reporting nonetheless.
-
Just as a heads up - it is likely that if this was the issue, these keywords were being tracked as organic searches. Check to see if your organic traffic suddenly drops. If so, it's likely that your traffic isn't really dropping, it's just being measured separately (properly) now.
I've had that happen, and it's frustrating.
-
Yup I think you're right, there're no extra redirects, and getting autotagging turned back on has produced paid traffic in GA almost immediately. Thank for confirmation!
-
If auto-tagging wasn't turned on, were the campaign URLs manually tagged? Did they have utm parameters on them?
It is most likely a case of not having any campaign tags on the destination URLs.
I'm working on a site where dynamic URL extensions to the homepage were automatically redirecting to the regular homepage URL. Though autotagging was turned on in Adwords, the campaign tags were being lost in the redirects meaning that the paid visits were not being tracked properly in Google Analytics. They were being recorded as organic visits.
Double check that the destination URLs of the PPC campaigns are not redirecting, and that any autotagged URL will not redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid Conversion as Organic Conversion - (gclid stripped)
Hi, I have redirect a page using 302 but after redirect paid conversion is start appearing as organic conversion before that tracking was working fine. When I checked I found 'gclid' stripped after 302 redirect. How can I fix this ? Thanks
Paid Search Marketing | | Alick3000 -
How to improve the Search Lost IS (rank) & Search Impr. share ?
Hi guys, I have PPC campaign that gets more or less good results I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
Paid Search Marketing | | EdmondHong87
that my quality score is high (6-8) and the average position also very high (1.5-2.5). What can i do to decrees these numbers ? Ohh and also the bids are more than the top page number... Any help are welcome!0 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Hire Products on Google Shopping
Has anyone got any experience with advertising products for hire rather than for sale on Google Shopping? Is it allowed? How does it perform?
Paid Search Marketing | | ese0 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0 -
How accurate is the Google´s keyword tool regarding monthly searches?
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
Paid Search Marketing | | europeandomaincentre0