Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should you have two separate pages for synonym keywords?
-
Suppose that you want to rank for two keyword phrases that mean the same thing but are slightly different in spelling.
When should you put both keyword phrases on one page versus two pages? What are the pros and cons?
-
Are we talking "acupuncture" vs "acupuncturist", or are we talking "truck for sale" vs "pickup for sale"?
More context along those lines would help in answering the question. In both situations you'll need to approach it based upon the keyword difficulty combined with a manual assessment of what's going on in the actual search results. If you search for "pickup for sale" and there are results showing for "trucks for sale", then you can be more liberal with your use of synonyms on the same page.
-
In this case you want to do your research first. Use Google search and see how it reacts to your two keyword phrases as Google is becoming smarter and smarter with things like synonyms. It might be that both keyword phrases produce same results, if so go with the most correct understanding of the keyword phrase and choose one page. In that case choosing two pages can also split authority of one page if Google interprets those two keywords identically.
For more info: http://searchengineland.com/is-googles-synonym-matching-increasing-how-searchers-and-brands-can-be-both-helped-and-hurt-131504
Hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts2 -
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Noindex child pages (whose content is included on parent pages)?
I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!
On-Page Optimization | | rsigg0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
Is it necessary to add keywords to all of your pages?
Hi Everyone he company I work for has just built a new website with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions to all of these pages, via the allocated areas in the back end of the site? I am using "google's key words" tool to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete
On-Page Optimization | | dawsonski0