Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
-
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
-
Expanding on what Schwaab said ...
When first setting up an AdWords campaign, many people assume that if they bid $4 for a CPC and someone else bids $3, they will win the bid. However, Google only gets paid for a CPC bid if someone clicks on the ad. Therefore, CTR (click through rate) is also used to determine the highest bid. If the other advertiser has a CTR that is twice yours, then their bid is $6 compared to your $4 when CTR is factored in. So, when creating AdWords campaigns, it's important to have compelling ads. Likewise, it's important to have compelling landing pages, because Google does not want to send customers to a page that is not relevant or over time people will stop clicking on ads.
In summary, compelling ads and compelling landing pages will stretch your AdWords dollars much further compared to your competition.
In answer to your question about boosting page rank, there is reportedly a wall between Google search and Google AdWords, though you could realize second order effects. For example, if your AdWords campaign drives more traffic and some of that traffic adds natural links and social shares, that could indirectly increase page rank.
-
Thanks! Great explanation!
-
https://support.google.com/adwords/answer/2454010?hl=en
"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad."
-
What do you mean by "will determine the page quality score"?
-
Nope, but the click thru rate of the ads will affect the page's quality score and may help with future ad performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is Lighthouse page speed measurement?
Hi, Many experts cite the Lighthouse speed as an important factor for search ranking. It's confusing because several top sites have Lighthouse speed of 30-40, yet they rank well. Also, some sites that load quickly have a low Lighthouse speed score (when I test on mobile/desktop they load much quicker than stated by Lighthouse). When we look at other image rich sites (such as Airbnb, John Deere etc) the Lighthouse score can be 30-40. Our site https://www.equipmentradar.com/ loads quickly on Desktop and Mobile, but the Lighthouse score is similar to Airbnb and so forth. We have many photos similar to photo below, probably 30-40, many of which load async. Should we spend more time optimizing Lighthouse or is it ok? Are large images fine to load async? Thank you, Dave bg_05.jpg
Reporting & Analytics | | erdev0 -
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period)
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period), traffic up 200%+ according to Google Analytics
Reporting & Analytics | | Julia_a1a1 -
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
Will noindex pages still get link equity?
We think we get link equity from some large travel domains to white label versions of our main website. These pages are noindex because they're the same URLs and content as our main B2C website and have canonicals to the pages we want indexed. Question is, is there REALLY link equity to pages on our domain which have "noindex,nofollow" on them? Secondly we're looking to put all these white label pages on a separate structure, to better protect our main indexed pages from duplicate content risks. The best bet would be to put them on a sub folder rather than a subdomain, yes? That way, even though the pages are still noindex, we'd get link equity from these big domains to www.ourdomain.com/subfolder where we wouldn't to subdomain.ourdomain.com? Thank you!
Reporting & Analytics | | HTXSEO0 -
Fixing Bounce Rate between Domain and Subdomain
Currently, the way our site is set up, our clients generally visit our homepage and then login through a separate page that is a subdomain, or they can read our blog/support articles that are also on separate subdomains. From my understanding, this can be counted as a bounce, and I know this sorta of site structure isn't ideal, but with our current dev resources and dependencies, fixing this isn't going to happen overnight. Regardless, what would be the easiest way to implement this fix witihn the Google Analytics code? EX: If someone visits our site at X.com, and then wants to login at portal.X.com, I don't want to count that as a bounce. Any insight is appreciated! Thanks
Reporting & Analytics | | KathleenDC0 -
Should Google Trends Match Organic Traffic to My Site?
When looking at Google Trends and my Organic Traffic (using GA) as percentages of their total yearly values I have a correlation of .47. This correlation doesn't seem right when you consider that Google Trends (which is showing relative search traffic data) should match up pretty strongly to your Organic Traffic. Any thoughts on what might be going on? Why isn't Google Trends correlating with Organic Traffic? Shouldn't they be pulling from the same data set? Thanks, Jacob
Reporting & Analytics | | jacob.young.cricut0 -
Lost rankings after disavowing links
About two months ago, I received an unnatural inbound links message from Google. Then I disavowed 58 (the worst ones) and now I can see that right after the date I submitted my disavow file I'm losing rankings. What would you suggest? I don't really want to revoke my disavow file because it has totally bad links. I have this idea to build 58 links from high quality sites (instead of the 58 I disavowed). Do you think it'll work faster (if at all) or I just need to remove my disavow file?
Reporting & Analytics | | VinceWicks0 -
Exclude Traffic from India
i would like to exclude all traffic coming from India using Advanced Segment in Google Analytics. How do i go about it ? Will it be applied to future traffic also ?
Reporting & Analytics | | seoug_20050