Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
World Localities in AdWords?
-
If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?
-
You can actually look this up in Google Display Planner. Log into your Adwords account and go to Tools and Analysis > Display Planner. Select the topic for World Localities>San Antonio under the Individual targeting ideas tab. "Texas > San Antonio" should show up in the box in the upper right. Now, select The Placements subtab, and Sites. this will give you a list of sites Google thinks is relevant to this topic. The top ten are <a class="sMDB" title="sanantonio.com">sanantonio.com, </a><a class="sMDB" title="kens5.com (MojoPages.com, Multiple locations)">kens5.com, </a><a class="sMDB" title="beaumontenterprise.com">beaumontenterprise.com, </a><a class="sMDB" title="thesanantonioriverwalk.com">thesanantonioriverwalk.com, </a><a class="sMDB" title="tubetexas.com">tubetexas.com, </a><a class="sMDB" title="mywesttexas.com">mywesttexas.com, </a><a class="sMDB" title="riverwalkguide.com">riverwalkguide.com, </a><a class="sMDB" title="hillcountrycurrent.com">hillcountrycurrent.com, </a><a class="sMDB" title="zacktravel.com">zacktravel.com, </a><a class="sMDB" title="corsicanadailysun.com">corsicanadailysun.com.</a>
Of all Google's targeting options, I've had the least success with Topics. I'd recommend picking sites from the list that appears, and target them directly via Placements, or pages within those sites if they're not all about San Antonio. Topic targeting is specific to every page, so if you use it, your ads won't appear across all the domains above, but only on pages deemed by Google to be relevant to this topic. I just think it doesn't work that well yet. I've used it with success with other targeting options like interest categories. For example, you could pick an interest category for Travel, and then combine it with this topic to hit travelers reading about San Antonio. Pretty cool, right?
Also, be aware that the default location settings for Adwords will show ads to people around the world looking for San Antonio, as opposed to people specifically located in San Antonio. If that's important to you, make sure to expand the Advanced location settings in the campaign settings, and correct that.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
AdWords training resources
Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
Paid Search Marketing | | SSFCU
Sarah0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0