• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. White Hat / Black Hat SEO
        4. Server down - What will happen to the SERP?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Server down - What will happen to the SERP?

        White Hat / Black Hat SEO
        3
        3
        1164
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Sognando
          Sognando last edited by

          Hi everybody, we have a lot of websites (about 100) on one Server in Italy. This Server crashed 5 days ago and now it should go online (I hope!).

          What will happen to the SERP? What shall I do to recover the rank of every key? New links, new content, just wait...what?

          Tnks 😉

          1 Reply Last reply Reply Quote 0
          • customerparadigm.com
            customerparadigm.com last edited by

            Samuele-

            Sorry to hear that the server was down for five days.  That's not a lot of fun to deal with.

            Here's a great link to an interview by Matt Cutts about Website downtime and how it affects Google rankings:

            http://searchenginewatch.com/article/2281151/Matt-Cutts-Short-Website-Downtime-Wont-Hurt-Your-Search-Rankings

            Basically, if the server is down for a day, you're fine.  More downtime than that, though, and Google sees this as a signal that the user experience might not be amazing.

            My recommendations to prevent this from happening again:

            1. Back up each site to at least two locations.  In the case that a server like this goes down, you can migrate the sites to a different host quickly.  Make sure you have the database + the site contents backed up.  I recommend backing up locally to a hard drive, as well as another cloud-based site, too.  For a critical site, it may be worth having a "hot" backup site that can be pushed live via DNS quickly and easily.  For a site with 100+ sites on it, make sure you have a list of all of the sites on the server, and order them in importance of what is most critical to work on first.

            2. Make sure that the DNS doesn't route through the server with 100+ sites on it.  Use the DNS controls at your domain name registrar, instead.  That way you can quickly re-route the DNS to go to a new hosting platform, and not have to wait for the server to come back up.

            3. Consider moving to a different hosting platform that has more uptime / reliability.  100+ sites on a server is a lot of eggs in a basket.  (Note: I've done something similar in the past, and it's not worth it to have all of those sites sitting together on a shared server.  Better to break them up and put them on several different servers if possible.)

            Finally, once the site is back up, I'd try to bolster the importance of the site with additional relevant content, inbound links, social media, etc.  I might suggest a permission-based email campaign to past customers to bring them back, and let them know about the site outage.

            Hope this helps...

            -- Jeff

            1 Reply Last reply Reply Quote 3
            • FedeEinhorn
              FedeEinhorn last edited by

              Yup, just wait. However, I would consider switching to a better server, a 5 day downtime is a long downtime! Look for more reliable solution.

              1 Reply Last reply Reply Quote 3
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • RobinJA

                Does ID's in URL is good for SEO? Will SEO Submissions sites allow such urls submissions?

                Example url: http://public.beta.travelyaari.com/vrl-travels-13555-online It's our sites beta URL, We are going to implement it for our site. After implementation, it will be live on travelyaari.com like this - "https://www.travelyaari.com/vrl-travels-13555-online". We have added the keywords etc in the URL "VRL Travels". But the problems is, there are multiple VRL travels available, so we made it unique with a unique id in URL - "13555".  So that we can exactly get to know which VRL Travels and it is also a solution for url duplication. Also from users / SEO point of view, the url has readable texts/keywords - "vrl travels online". Can some Moz experts suggest me whether it will affect SEO performance in any manner? SEO Submissions sites will accept this URL? Meanwhile, I had tried submitting this URL to Reddit etc.  It got accepted.

                White Hat / Black Hat SEO | | RobinJA
                0
              • brightvessel

                Hiding Elements on Mobile. Will this effect SEO.

                Hey guys and gals, I am hiding elements with @media sizes on the mobile experience for this site. http://prepacademyschools.org/ My question is when hiding elements from mobile, will this have a negative effect on rankings for mobile and or desktop? Right now it is a hero banner and testimonial. My interest is because I feel responsive is now working against conversions when it comes to mobile because desktop typically has the same info several times where mobile it can be repetitive and only needed once. Thanks,

                White Hat / Black Hat SEO | | brightvessel
                1
              • momentum_technology_services

                Backlink Indexing - will this technique hurt or help?

                So I came across this idea on YouTube: Indexing your backlinks. I understand its not enough to just have google crawl your pages - you want them indexed. So, if you create backlinks on say a blog or social profile, will it benefit you to have them submitted to other popular blogs, news / pr sites, video channels - of which may be unrelated - for the sole purpose of getting them not just crawled but indexed? There are SEO companies that I have seen that claim they do exactly that (publish your backlinks all over the web - making backlinks for backlinks) but in reality is this a good thing or a bad thing? Could this help rankings or hurt them?

                White Hat / Black Hat SEO | | momentum_technology_services
                0
              • gray_jedi

                Mobile SERP Thumbnail Image Control

                Is there any way we can control the image that is selected next to the mobile serps? What google selects for the mobile serp thumbnail on a few of our serps is not conducive to high CTR.

                White Hat / Black Hat SEO | | gray_jedi
                1
              • edward-may

                I'm changing title tags and meta tags, url, will i loose my ranking?

                Hi Guys QUESTION: I'm currently going through a re-design for my new website that was published in November 2014 - since launching we found there were many things we needed to change, our pages were content thin being one of the biggest. I had industry experts that came in and made comments on the title tags lacking relevance for eg: our title tag for our home page is currently "Psychic Advice" most ideal customers don't search "Psychic Advice" they search more like "Online Psychic Reading" or Psychic Readings" I noticed alot of my competitors also were using title tags such as Online Psychic Readings, Free Psychic Readings etc so it brings me to my question of "changing the title tags around.  The issue is, im ranking for two keywords in my industry, online psychics and online psychic readings in NZ. 1. Our home page and category pages are content thin.... so hoping that adding the changes will create perhaps some consistency also with the added unique and quality content. Here is the current website: zenory. co.nz and the new one is www.ew-zenory.herokuapp.com which is currently in development I have 3 top level domains com,com.au, and co.nz Is there anyone that can give me an idea if I were to change my home page title tag to **ZENORY | Online Psychic Readings | Live Psychic Phone and Chat ** If this will push my rankings down though this page will have alot more valuable content etc?  For obvious reasons im going to guess it will make drop, I'm wondering though if it is worth changing the title tags and meta descriptions around or leaving it as is if its already doing well? How much of a difference do title tags and meta descriptions really make? Any insight into this would be great! Thanks

                White Hat / Black Hat SEO | | edward-may
                1
              • WebServiceConsulting.com

                Bad for SEO to have two very similar websites on the same server?

                Is it bad for SEO to have two very similar sites on the same server? What's the best way to set this up?

                White Hat / Black Hat SEO | | WebServiceConsulting.com
                0
              • AAC_Adam

                My website is coming up under a proxy server "HideMyAss.com." How do I stop this from happening?

                We've noticed that when we search our web copy in Google the first result is under a proxy server "HideMyAss.com," and our actual website is no where in sight. We've called Google and they really didn't have an answer for us (well the 2-3 people) we spoke with. Any suggestions or ideas would be greatly appreciated.

                White Hat / Black Hat SEO | | AAC_Adam
                0
              • Joseph-Green-SEO

                What means a back door link. Please explain and I will give you credit

                Some one is asking me to do a back door link to each other, what dose it mean?

                White Hat / Black Hat SEO | | Joseph-Green-SEO
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.