Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When should you redirect a domain completely?
-
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects).
So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
-
I've been seeing a fairly long time for Google to catch up with 301s and pass along the link juice....a couple of months. Consensus is that something around 90-95% of the link juice passes through a 301. There's some talk about 301s not passing link juice forever, although I haven't heard any evidence of exactly how long that might be, but seems like it would be in the 1-2 year range at least. Just my opinion & recollection of a whole bunch of other people's opinions though :-).
-
Follow up question - if redirecting a domain completely, how much would doing so affect the rankings? I'm assuming it will take some time for the new domain to catch up to where the old domain was, but how long might that be? And would the links for the old domain still count?
-
Thank you guys, these were very helpful!
-
If I would be at your place, I would have checked the links that are pointing to the old URL and see if the links quality is good and will help the new domain, I would have done the page level 301 redirection. If for some reason the links are not helpful for the new website, I would have done the page level redirection until the old pages get removed from the Google index and new pages get crawled.
Once this happened, I would have reduced the redirections to only one that is domain level redirection and this is to let the audience move to the new website.
P.S: Using Change of Address Idea by Mike King sounds powerful to me!
-
If there are good links out there pointing to the old site, then killing the old site (and its 301s) will throw away that link juice.
If hosting costs are an issue, simply make DNS changes to point the old site at your new servers, then create a little shell of a site on the new servers for the old domain, and 301 redirect just as you are doing today.
There's some thought that 301'ed links don't carry juice forever, but I don't know that I've ever seen that proven out. Regardless, as long as there are real users occasionally landing on those other sites with the old links, you'd want them to end up on the right pages on your new site if they click those old links...and without that 301, they're SOL.
-
You should fill out a Change of Address in Webmaster Tools as well and then confirm that all of the old URLs are out of the index. The redirects however should remain in place as long as you have links pointing from the old site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection of 100 domain to Main domain affects SEO?
Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!
Intermediate & Advanced SEO | | anagentile0 -
Googlebot being redirected but not users?
Hi, We seem to have a slightly odd issue. We noticed that a number of our location category pages were slipping off 1 page, and onto page 2 in our niche. On inspection, we noticed that our Arizona page had started ranking in place of a number of other location pages - Cali, Idaho, NJ etc. Weirdly, the pages they had replaced were no longer indexed, and would remain so, despite being fetched, tweeted etc. One test was to see when the dropped out pages had been last crawled, or at least cached. When conducting the 'cache:domain.com/category/location' on these pages, we were getting 301 redirected to, you guessed it, the Arizona page. Very odd. However, the dropped out pages were serving 200 OK when run through header checker tools, screaming frog etc. On the face of it, it would seem Googlebot is getting redirected when it is hitting a number of our key location pages, but users are not. Has anyone experienced anything like this? The theming of the pages are quite different in terms of content, meta etc. Thanks.
Intermediate & Advanced SEO | | Sayers0 -
Consolidating Multiple Domains into A Single Domain
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help. jacksonhole.net (Domain Authority 31) jackson-hole-rental-condos.com (Domain Authority 22) jackson-hole-rental-homes.com (Domain Authority 21) j acksonholehotelguide.com (Domain Authority 19)
Intermediate & Advanced SEO | | dbaxa-2613381 -
Blog subdomain not redirecting
Over the last few weeks I have been focused on fixing high and medium priority issues, as reported by the Moz crawler, after a recent transition to WordPress. I've made great progress, getting the high priority issues down from several hundred (various reasons, but many duplicates for things like non-www and www versions) to just five last week. And then there's this weeks report. For reasons I can't fathom, I am suddenly getting hundreds of duplicate content pages of the form http://blog.<domain>.com</domain> (being duplicates with the http://www.<domain>.com</domain> versions). I'm really unclear on why these suddenly appeared. I host my own WordPress site ie WordPress.org stuff. In Options / General everything refers to http://www.<domain>.com</domain> and has done for a number of weeks. I have no idea why the blog versions of the pages have suddenly appeared. FWIW, the non-www version of my pages still redirect to the www version, as I would expect. I'm obviously pretty concerned by this so any pointers greatly appreciated. Thanks. Mark
Intermediate & Advanced SEO | | MarkWill0 -
302 redirects in the sitemap?
My website uses a prefix at the end to instruct the back-end about visitor details. The setup is similar to this site - http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf with a 302 redirect from the normal link to the one with additional info and a canonical tag on the actual URL without the extra info ((the normal one here being http://sanfrancisco.giants.mlb.com,) However, when I used www.xml-sitemaps.com to create a sitemap they did so using the URLs with the extra info on the links... what should I do to create a sitemap using the normal URLs (which are the ones I want to be promoting)
Intermediate & Advanced SEO | | theLotter0 -
Is it safe to 301 redirect old domain to new domain after a manual unnatural links penalty?
I have recently taken on a client that has been manually penalised for spammy link building by two previous SEOs. Having just read this excellent discussion, http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience I am weighing up the odds of whether it's better to cut losses and recommend moving domains. I had thought under these circumstances it was important not to 301 the old domain to the new domain but the author (Lewis Sellers) comments on 3/4/13 that he is aware of forwards having been implemented without transferring the penalty to the new domain. http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience#jtc216689 Is it safe to 301? What's the latest thinking?
Intermediate & Advanced SEO | | Ewan.Kennedy0 -
DNS or 301 Website Redirect
We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label. Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice. We also want to understand what will show up in the address bar. Will it be their url or our sub domain? Will any of the marketplace seo juice boost their url local listing status?
Intermediate & Advanced SEO | | bloomnation0 -
How long should a domain redirect take?
Hi, I know that this is a 'How long is a piece of string?' type question but at what point should the ranking value of site A pass over to site B following a domain 301 redirect? I have shifted a domain over to a new URL, same hosting server, same IP address. I haven't made any URL changes or any content changes other than to change the site logo to match the new domain name. Domain B is basically an exact clone of domain A. I have redirected Domain A to domain B using the following line at the top of the .htaccess file:- Redirect 301 / http://www.newdomain.com/ I have submitted a sitemap for the new domain via google webmaster tools. It looks like the original domain as been completely indexed by google following the redirect as all rankings have been dropped from the results and there are no results for a site:olddomain.com search. Surely the rankings should have switched over at this point? Any help would be much appreciated.
Intermediate & Advanced SEO | | AdeLewis
Ade.0