Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Disavow links leading to 404
-
Looking at the link profile anchor text of a site i'm working on new links keep popping up in the reports with let's say very distasteful anchor text. These links are obviously spam and link to old forum pages for the site that doesn't exist any more, so the majority seem to trigger the 404 page.
I understand that the 404 page (404 header response) does not flow any link power, or damage, but given the nature and volume of the sites linking to the "domain" would it be a good idea to completely disassociate and disavow these domains?
-
Unfortunately we usually appear to learn more from huge problems than from nice and successful experiences...
That’s the massive profit on sharing; we can profit from others experience!
Cheers
[URL]]([URL=http://imgur.com/yhmjs1P][IMG]http://i.imgur.com/yhmjs1P.jpg[/IMG][/URL])
-
thanks. You've confirmed my thoughts on doing a thorough spring clean.
-
Thanks for the info.
-
Hi Michael / Chris
In this case, unfortunately I have a harsh experience which makes me differ with Chris´s experience; I would definitely go forward with disavowing if you are really interested on making clear for Google that you do not value those links, even if they point to non-existing urls
A couple of years back we had a client (and still have it) with a huge hack that produced thousands of links pointing to pages of our client´s hacked domain. We even suspected of a “black hat” maneuver to make damage to our client´s SEO through this procedure.
We had a hell of a problem letting Google understand that those links where empty and pointed to a 404, even after we deleted all the content and the urls didn´t exist anymore... strange behavior still happened from time to time and until the appearance of disavow tool….unexpectedly Google re indexed those links, even that they pointed already for YEARS to nonexistent 404 urls
I would take the time and disavow if you are really interested on Google not indexing those links.
I hope you can profit from this experience.
Cheers to you both, form sunny southern Spain!
-
Thanks Chris. Yes I agree no harm. To be honest this is in the mix of getting Partial Matches: Unnatural links to your site—impacts links "...so for this incident we are taking targeted action on the unnatural links..."
I don't totally subscribe to Google just removing link flow from the links they refer to and that's that nothing to worry about. So in the back of my mind i'm looking at a complete purge even if not technically applicable.
-
Michael,
Of course their's no harm in disavowing domains you're talking about (and not much time involved with doing it) but technically, those links are pointing to resources that doesn't exist and I've not heard of anyone who says they've been hurt by links pointing to non-existing resources on their domain. In fact, before we had the disavow tool, changing the url of a page with bad back links was a method used to try to avoid penalties.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I lose link juice if I have a https site and someone links to me using http instead?
We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?
White Hat / Black Hat SEO | | Lisa-Devins0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
Disavow wn.com?
I am cleaning up some spammy backlinks for a client and will be submitting a disavow at Google. This particular company website has 2,000+ backlinks from the domain wn.com which appears to be "World News". If you go to it, it appears to be nothing more than scraped content from other sites. Here is a recent example, where my client is linked to (I don't even see the backlink on the page, but it is in the source code!):
White Hat / Black Hat SEO | | gbkevin
http://article.wn.com/view/2013/11/22/Hungarian_Woman_Sentenced_to_One_Year_in_Prison_for_Her_Role/#/related_news But when I look at Moz metrics, WN.com has a domain authority of 90! So I don't want to disavow something that could POTENTIALLY be helping us. The client's website gets zero traffic from wn.com and I've never seen my client linked to in anything worthwhile... it kinda looks spammy to me. If you were me, after looking at WN.com and taking everything into account... would you disavow it? This client really needs to create a healthier backlink profile. Thanks!0 -
Are link directories still effective? is there a risk?
We've contracted a traditional SEO firm, mostly for link building. As part of their plan they want to submit our site to a large list of link directories, and we're not sure if that's a good option. As far as we know, those directories have been ineffective for a long time now, and we're wondering if there is the chance of getting penalized by google. When I asked the agency their opinion about that, they gave me the following answer - Updated and optimized by us - We are partnered with these sites and control quality of these sites. Unique Class C IP address - Links from unique Referring Class C IP plays a very important role in SEO. Powered by high PR backlinks Domain Authority (DA) Score of over 20 These directories are well categorized. So they actually control those directories themselves, which we think is even worse. I'm wondering what does the Moz community think about link directory submission - is there still something to be gained there, is there any risk involved, etc. Thanks!
White Hat / Black Hat SEO | | binpress0 -
Hiding content or links in responsive design
Hi, I found a lot of information about responsive design and SEO, mostly theories no real experiment and I'd like to find a clear answer if someone tested that. Google says:
White Hat / Black Hat SEO | | NurunMTL
Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device
https://developers.google.com/webmasters/smartphone-sites/details For usability reasons sometimes you need to hide content or links completely (not accessible at all by the visitor) on your page for small resolutions (mobile) using CSS ("visibility:hidden" or "display:none") Is this counted as hidden content and could penalize your site or not? What do you guys do when you create responsive design websites? Thanks! GaB0 -
Benefit of using 410 gone over 404 ??
It seems like it takes Google Webmaster Tools to forever realize that some pages, well, are just gone. Truth is, the 30k plus pages in 404 errors, were due to a big site URL architecture change. I wonder, is there any benefit of using 410 GONE as a temporary measure to speed things up for this case? Or, when would you use a 410 gone? Thanks
White Hat / Black Hat SEO | | bjs20100 -
Cross linking websites of the same company, is it a good idea
As a user I think it is beneficial because those websites are segmented to answer to each customer needs, so I wonder if I should continue to do it or avoid it as much as possible if it damages rankings...
White Hat / Black Hat SEO | | mcany0