Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local Business Schema Markup on every page?
-
Hello,
I have two questions..if someone could shed some light on the topic, I would be so very grateful!
1. I am still making my way through how schema is employed, and as I can tell, it is much more specific (and therefore relevant) in its details than using the data highlighter tool. Is this true?
2. Most of my clients' sites have a footer with the local business info included on every page of their site (address and phone). This said, I have been using the structured data markup helper to add local business schema to home page, and then including the footer markup in the footer file so that every page benefits from the local business markup. Is this incorrect to use it for every page? Also, I noticed that by just using the footer markup for the rest of the pages in the site, I am missing data that was included when I manually went through the index page (i.e. image, url, name of business).
Could someone tell me if it is advisable and worth it to manually markup every page for the local business schema or if that should just be used for certain pages such as location, contact us, and/or index?
Any tips or help would be greatly appreciated!!!
Thanks
-
Should I wrap schema in the footer or within the body of the text?
-
Thanks Wesley.
-
Schema.org is a quite extensive vocabulary for implementing structured date. The data highlighter tool only offers limited options for implementing structured data information about your content to the search engines.
So, yes i would recommend schema.org because it is more specific.
If you think my original response was helpful could you mark it as the correct answer to close this question?
-
Awesome. Thank you! So, just to clarify, in your opinion, it is better to use schema for Google than the data highlighter tool because it is more specific?
Thanks so much again
-
Hello Denis,
To your first question: Schema.org is indeed much more specific than Google's data highlighter tool.
To your second questions: If the client has a footer with their contact details and address location than this would be a good place to use the schema markup and then it would be included on every page.You're talking about 'manually marking up every page'. If the contact information is in the footer this would only have to be marked up once? Don't really understand that part of the question.
**Conclusion: **It's not necessary to mark up local business information on every page, but if the client has the local business information on every page because it's useful for their users than this is a perfect opportunity to mark it up with schema information.
Hope i was of assistance and if you have any other questions please let me know
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO Over Optimization
We are targeting a bunch of services for our local business that works in and around their location. I'm concerned about over optimization and need some guidance on whether these points should be resolved. The company is based in a city and works mostly in the city but also in the surrounding areas. Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location). However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based. Initially, I also wanted pages targeting the same services in other nearby areas. For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic. I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location. So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword. So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added). My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages. But obviously we have not got these pages in place and I question whether we ever will. What is my best course of action moving forward?
Local Website Optimization | | GrouchyKids1 -
Do I need to change my country og:locale to en_AE
Hi MOZ, I have a site that is aimed at the English speaking market of the United Arab Emirates. The language tag is currently set to lang="en-GB" and the og:locale also set to en_GB. The domain is a .com and aimed at the whole world. Should I be trying to target en-AE and en_AE for these tags instead of GB?
Local Website Optimization | | SeoSheikh0 -
Suburb Pages
Hey Mozers, This is an old and often criticized method of SERP however we have a client who has requested we create suburb specific pages for their site. PLASTIC PLANTS "SUBURB" NEED PLASTIC PLANTS IN "SUBURB" They have shown us a competitor who is ranking for hundreds maybe thousands of suburbs in Australia using this method. Any thoughts or experience in this area would be appreciated.
Local Website Optimization | | wearehappymedia0 -
Advice on applying Service Area Schema
So I have client that delivers goods to residential addresses and commercial businesses. They have 60+ distribution centers but want to target surrounding counties, cities and territories. Our development team was considering using virtual location pages (thousands) for these service areas. I have lobbied against this out of concern that Google would label these "doorway" pages. These pages would not have full addresses. I want to develop a strategy to gain coverage in these surrounding delivery areas. I was told that applying https://schema.org/serviceArea might help. However will this truly bring in the necessary visibility? Would having only a few key select virtual locations suffice (along with Service Area schema)? Any advice on applying https://schema.org/serviceArea attributes would be much appreciated.
Local Website Optimization | | RosemaryB
Thanks0 -
Content writing for single entity business (The use of I)
Most of my clients consist of single entity law firms in which my clients repeatedly use the pronoun "I" to describe every service they provide. I have always preferred using the business name The Law Office of..." put lawyer name here". Is it ok to repetitively use the pronoun "I" in the content. To me it feels lack luster and childish not very professional, however I have a hard time convincing the lawyers of this. What are your thoughts? Can good content be written with the repetitive use of "I"? If not is the business name sufficient or maybe another pronoun? I will be showing responses to my clients if that is ok.
Local Website Optimization | | donsilvernail0 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0 -
Duplicate Schema within webpage
I'm implementing schema across a few Wordpress sites. Most (probably all) WP sites use widgets for their footer, which offer their own editable HTML. Is it damaging (or helpful) to implement the exact same markup in the footer and a specific page, like for instance, a locations page that has the address and contact info (which are also in the footer)?
Local Website Optimization | | ReunionMarketing0 -
Subdomain versus Subfolder for Local SEO
Hello Moz World, I'm wanting to know the best practices for utilizing a subdomain versus a subfolder for multi location businesses, i.e. miami.example.com vs. example.com/miami; I would think that that utilizing the subdomain would make more sense for a national organization with many differing locations, while a subfolder would make more sense for a smaller more nearby locations. I wanted to know if anyone has any a/b examples or when it should go one way or another? Thank you, Kristin Miller
Local Website Optimization | | Red_Spot_Interactive0