• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Local Website Optimization
        5. Local Business Schema Markup on every page?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Local Business Schema Markup on every page?

        Local Website Optimization
        3
        6
        11386
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • lfrazer
          lfrazer last edited by

          Hello,

          I have two questions..if someone could shed some light on the topic, I would be so very grateful!

          1. I am still making my way through how schema is employed, and as I can tell, it is much more specific (and therefore relevant) in its details than using the data highlighter tool. Is this true?

          2. Most of my clients' sites have a footer with the local business info included on every page of their site (address and phone). This said, I have been using the structured data markup helper to add local business schema to home page, and then including the footer markup in the footer file so that every page benefits from the local business markup. Is this incorrect to use it for every page? Also, I noticed that by just using the footer markup for the rest of the pages in the site, I am missing data that was included when I manually went through the index page (i.e. image, url, name of business).

          Could someone tell me if it is advisable and worth it to manually markup every page for the local business schema or if that should just be used for certain pages such as location, contact us, and/or index?

          Any tips or help would be greatly appreciated!!!

          Thanks

          1 Reply Last reply Reply Quote 0
          • mmmeans
            mmmeans Subscriber last edited by

            Should I wrap schema in the footer or within the body of the text?

            1 Reply Last reply Reply Quote 0
            • lfrazer
              lfrazer last edited by

              Thanks Wesley. 🙂

              1 Reply Last reply Reply Quote 0
              • WesleySmits
                WesleySmits @lfrazer last edited by

                Schema.org is a quite extensive vocabulary for implementing structured date. The data highlighter tool only offers limited options for implementing structured data information about your content to the search engines.

                So, yes i would recommend schema.org because it is more specific.

                If you think my original response was helpful could you mark it as the correct answer to close this question?

                1 Reply Last reply Reply Quote 0
                • lfrazer
                  lfrazer last edited by

                  Awesome. Thank you! So, just to clarify, in your opinion, it is better to use schema for Google than the data highlighter tool because it is more specific?

                  Thanks so much again

                  WesleySmits 1 Reply Last reply Reply Quote 0
                  • WesleySmits
                    WesleySmits last edited by

                    Hello Denis,

                    To your first question: Schema.org is indeed much more specific than Google's data highlighter tool.
                    To your second questions: If the client has a footer with their contact details and address location than this would be a good place to use the schema markup and then it would be included on every page.

                    You're talking about 'manually marking up every page'. If the contact information is in the footer this would only have to be marked up once? Don't really understand that part of the question.

                    **Conclusion: **It's not necessary to mark up local business information on every page, but if the client has the local business information on every page because it's useful for their users than this is a perfect opportunity to mark it up with schema information.

                    Hope i was of assistance and if you have any other questions please let me know 🙂

                    1 Reply Last reply Reply Quote 3
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • GoogleAlgoServant

                      Unsolved Duplicate LocalBusiness Schema Markup

                      schema markup schema local seo technical seo

                      Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?

                      Local Website Optimization | | GoogleAlgoServant
                      0
                    • virtuance_photography

                      I want to rank a national home page for a local keyword phrase

                      Hello - We are a nationally available brand based in Denver, CO. Our home page currently ranks #8 (used to be 5) for "real estate photography in Denver" -- I want to improve this ranking, but our home page is generalized and not geared toward Denver, CO but to all of our markets. I'm trying to troubleshoot this and have a few ideas.... I would love advice on the best route, or a different route altogether: Create a Denver-specific page -- _will that page compete with my home page that is already ranked in the top ten? _ Add the keyword phrase in the image alt attribute Add keyword phrase into the content - need to make sure that viewers realize we are national I already updated the meta description to say "real estate photography in Denver and beyond"

                      Local Website Optimization | | virtuance_photography
                      1
                    • BrianAlpert78

                      Are core pages considered "cornerstones"?

                      To check that I understand the terminology, "cornerstone articles" are posts (or pages) that have some extensive, detailed, important information about a subject that other blog posts and articles can link to in reference, right? For example, a website for an auto repair shop might have a blog post about what cold weather does to a car's transmission and that post could link to a cornerstone "explainer" article that goes into more detail explaining to car-dummies like me what a transmission even DOES. But are core pages also in this category of cornerstone content? Or are they something entirely different and should be constructed accordingly? By "core pages", I mean the base-level pages about what your business is and does. For the repair shop example, I mean things like an "About Us" page or a "Services" page*. *or broken up into individual pages listing the services related to brakes, engine, wheels, etc. Thanks!

                      Local Website Optimization | | BrianAlpert78
                      0
                    • donsilvernail

                      Content writing for single entity business (The use of I)

                      Most of my clients consist of single entity law firms in which my clients repeatedly use the pronoun "I" to describe every service they provide. I have always preferred using the business name The Law Office of..." put lawyer name here". Is it ok to repetitively use the pronoun "I" in the content. To me it feels lack luster and childish not very professional, however I have a hard time convincing the lawyers of this. What are your thoughts? Can good content be written with the repetitive use of "I"? If not is the business name sufficient or maybe another pronoun? I will be showing responses to my clients if that is ok.

                      Local Website Optimization | | donsilvernail
                      0
                    • ReunionMarketing

                      Duplicate Schema within webpage

                      I'm implementing schema across a few Wordpress sites. Most (probably all) WP sites use widgets for their footer, which offer their own editable HTML. Is it damaging (or helpful) to implement the exact same markup in the footer and a specific page, like for instance,  a locations page that has the address and contact info (which are also in the footer)?

                      Local Website Optimization | | ReunionMarketing
                      0
                    • PeteC12

                      Multilocation business, how can you rank for different categories in different locations with only branch pages?

                      Hello Mozzers, I am wondering how do you rank for categories locally where when you operate from multiple branches. Currently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure. I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. Is there any more to this ? However, What confuses me though, is that if you offer all these services in all these branches, how are you going to rank for them locally if you don't have a specific page for each of them in that location? So for example - We rent Carpet cleaners , floor sanders, generators in each of our different branches. My site currently has a carpet cleaner hire <location>url , floor sander hire <location>url and a generator hire <location>url.  Every branch has a url for each of my categories.</location></location></location> So if I was to get rid of all of my location category pages. How am I going to rank for these renting these products in different cities where our branches does without having specific location pages for them ? Is it just a case that google knows that because I have branch pages at locations x, y, x , then my carpet cleaner , floor sander and generator category pages will rank locally in those locations providing I have decent citations etc etc etc thanks
                      Pete

                      Local Website Optimization | | PeteC12
                      0
                    • NAHL-1430

                      Local SEO for National Brands

                      Hi all, When it comes to local SEO in 2015, I appreciate that having a physical location in the town/city you wish to rank is a major factor. However, if you're a national brand is it still possible to rank for local searches when you're based in one location? The reason I ask is that, although our service is national, the nature of what we offer means that it is not inconceivable that people would search for a local variation of our top keywords. Other than the standard things - location in the content, the H1/H2s, title tag, meta description, url etc. - is there anything national businesses can do to help? Thanks in advance. John

                      Local Website Optimization | | NAHL-1430
                      0
                    • eyeflow

                      Location Pages and Duplicate Content and Doorway Pages, Oh My!

                      Google has this page on location pages. It's very useful but it doesn't say anything about handling the duplicate content a location page might have. Seeing as the loctions may have very similar services. Lets say they have example.com/location/boston, example.com/location/chicago, or maybe boston.example.com or chicago.example.com etc. They are landing pages for each location, housing that locations contact information as well as serving as a landing page for that location. Showing the same services/products as every other location. This information may also live on the main domains homepage or services page as well. My initial reaction agrees with this article: http://a-moz.groupbuyseo.org/blog/local-landing-pages-guide - but I'm really asking what does Google expect? Does this location pages guide from Google tell us we don't really have to make sure each of those location pages are unique? Sometimes creating "unique" location pages feels like you're creating **doorway pages - **"Multiple pages on your site with similar content designed to rank for specific queries like city or state names". In a nutshell, Google's Guidelines seem to have a conflict on this topic: Location Pages: "Have each location's or branch's information accessible on separate webpages"
                      Doorway Pages: "Multiple pages on your site with similar content designed to rank for specific queries like city or state names"
                      Duplicate Content: "If you have many pages that are similar, consider expanding each page or consolidating the pages into one." Now you could avoid making it a doorway page or a duplicate content page if you just put the location information on a page. Each page would then have a unique address, phone number, email, contact name, etc. But then the page would technically be in violation of this page: Thin Pages: "One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content." ...starting to feel like I'm in a Google Guidelines Paradox! Do you think this guide from Google means that duplicate content on these pages is acceptable as long as you use that markup? Or do you have another opinion?

                      Local Website Optimization | | eyeflow
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.