Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google prefer YouTube video's embedded on a site or put in a Pop up image class for SEO purposes
-
Our company is an eCommerce site for aftermarket automotive accessories, we have been posting videos on our site. On some pages we have videos embedded from Youtube and on other pages the videos are embedded but in a Popup Image Class.
Below I'll provide an example of one way we put the popup image class on our site
<iframe id="vidf" style="display:none;" width="460" height="320" src="//www.youtube.com/embed/MattCutts?rel=0" frameborder="0" allowfullscreen=""></iframe>
Now concerning SEO would it be better just to embed a video the traditional way or use the popup image class? The reason I ask is because the popup image class hides the video on the page with an image on top then once you click that image the video pops up. Can Google still crawl/see the video?
What would be best practice for SEO?
-
The answer would be - neither.
It's not quite correct to describe something as being preferable to Google in this instance (because ultimately Google want everyone to put all their videos on YouTube then embed them everywhere so they can make loads of money in ad revenue), but in terms of SEO for an eCommerce site, and assuming your videos are to some extend product focused pieces - you should avoid YouTube altogether, because it can cannibalise your rankings, while giving you very little benefit in terms of seeding on YouTube.com (people don't go to YouTube to find products to buy...)
I've written about this extensively here: http://a-moz.groupbuyseo.org/blog/building-a-video-seo-strategy and here http://a-moz.groupbuyseo.org/blog/the-marketing-value-of-youtube
So, your best bet is using a third party paid hosting platform, e.g. Wistia, Vzaar etc... where you can retain full control of the videos and use them to drive traffic to your site and generate leads/sales.
In terms of implementation, It probably won't matter a great deal, as long as your videos are visible to Googlebot on pageload and not delivered dynamically with JavaScript etc..
All you need to do then to get the rich snippet is submit a video sitemap.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Facebook Name Change and Effect on SEO
Hey Mozzers! Trying this one again as my timing was probably pretty bad with Easter. Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
How to market spiritual, product, and service site on very low budget
Hello, How would you recommend marketing this site? We write all sorts of intelligent articles, healing articles, have a Shaman who sells healing services, are on the forefront of product development in our field, sell products, and will eventually make money through ads as well. We are about to add a few products such as orgonite, see here, t-shirts, and we want to promote the services of this person whose writings are on this page. We're adding a thorough local and distance healing page (soon to come) for that person (Earth Thunder). Our donate page is here. We give away 30% of our products as gifts. Our Facebook page is here. We are barely getting started. How would you recommend doing on-site SEO, marketing, and content for this site? Any other suggestions you have would be very welcome. I'm finding it challenging since we're so unique. Thanks.
Social Media | | BobGW0 -
How can you tell if a competitors' FB post was boosted?
Does anyone know how to identify if a FB post was boosted or not? Does FB or a third party software have that capability? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
Where to find good SEO freelancers?
Can anyone recommend any good SEO freelancers for on-site and off-site SEO work on a monthly basis? On sites like elance, freelancer, etc. it's basicly impossible to find any good services due to so many bad "companies" offering all the same thing.
Social Media | | wadap0 -
Best social bookmarking sites
What are the best 5 ( or 10 ) social bookmarking sites to promote a new site ? If we were to launch a new site, what bookmarking sites would be beneficial to spread the word about it. Thanks
Social Media | | seoug_20050 -
Should I no follow the embed code for youtube videos on my site?
Since it is not an internal page, would it make sense to nofollow links to my youtube videos throughout my site? Thanks for the help William
Social Media | | whorneff3100