Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google prefer YouTube video's embedded on a site or put in a Pop up image class for SEO purposes
-
Our company is an eCommerce site for aftermarket automotive accessories, we have been posting videos on our site. On some pages we have videos embedded from Youtube and on other pages the videos are embedded but in a Popup Image Class.
Below I'll provide an example of one way we put the popup image class on our site
<iframe id="vidf" style="display:none;" width="460" height="320" src="//www.youtube.com/embed/MattCutts?rel=0" frameborder="0" allowfullscreen=""></iframe>
Now concerning SEO would it be better just to embed a video the traditional way or use the popup image class? The reason I ask is because the popup image class hides the video on the page with an image on top then once you click that image the video pops up. Can Google still crawl/see the video?
What would be best practice for SEO?
-
The answer would be - neither.
It's not quite correct to describe something as being preferable to Google in this instance (because ultimately Google want everyone to put all their videos on YouTube then embed them everywhere so they can make loads of money in ad revenue), but in terms of SEO for an eCommerce site, and assuming your videos are to some extend product focused pieces - you should avoid YouTube altogether, because it can cannibalise your rankings, while giving you very little benefit in terms of seeding on YouTube.com (people don't go to YouTube to find products to buy...)
I've written about this extensively here: http://a-moz.groupbuyseo.org/blog/building-a-video-seo-strategy and here http://a-moz.groupbuyseo.org/blog/the-marketing-value-of-youtube
So, your best bet is using a third party paid hosting platform, e.g. Wistia, Vzaar etc... where you can retain full control of the videos and use them to drive traffic to your site and generate leads/sales.
In terms of implementation, It probably won't matter a great deal, as long as your videos are visible to Googlebot on pageload and not delivered dynamically with JavaScript etc..
All you need to do then to get the rich snippet is submit a video sitemap.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you turn off ads on your YouTube videos?
How do you remove ads that pop up on your youtube videos? I have created several videos only to have my competitors ad be the first thing to show up on the videos. Curious how you turn that off.
Social Media | | RobDalton0 -
How to rank videos in YouTube higher
I have a question regarding the ranking of YouTube videos. What are the ranking factors and how we can use them in our favor to rank our videos higher in search results within YouTube.
Social Media | | Sakshamk117ue0 -
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
Is Pinterest's Embed a Pin good for SEO?
I was curious if by having Pinterest embed pins on my site will add SEO value... This would be used mainly on product pages for alternative images, closeup detail, any type of image to answer a customers question. I would accompany the pin with more text as another way of adding content to the page. Example on my site: Wicker Sofa product page with Pinterest Embed live. Also attached the screenshot of the code that is used by Pinterest pin embed widget. Hoping that extra unique content + social activity repins or follows, would help my store's SEO. Thank you for your answers in advance... 3uqUz57.png
Social Media | | wickerparadise0 -
How Can I do SEO for a Escorts Website?
So here comes the hard part of working with SEO.... I've been doing SEO for a quite long time now and as far as I concern, it has been working and that's why I can tell people I'm a SEO Manager! It was all good until 3/4 months ago when I got this client that wanted me to do SEO for his Escort Agency. I've analysed his website and came across some structure error, poor linking and so on... I've started by reformulating his website, re-structuring his urls, keeping good pages and throwing alway the poor content ones, requested some website owners to remove links to that website and so on.... All good and sorted, but when it came to do the off-page optimisation it became a nightmare! It's pretty easy to get links for a clothing website or any other (not "obscure") kind of websites, but no serious and authority websites would link to an escort agency; It's also very easy to create something funny and nice and post it on a page of your website to get people sharing and liking on facebook, but again very hard to get people to share and like things posted by an escort agency... You can't really advertise on escorts directories and use keywords on the ad because godfather google would penalize you.... I really don't know what to do anymore, so I will list some questions and if guys SEO experts could help me out, I would be so grateful!!! How can I get people linking to the website without paying for it? How can I get good authority links to this kind of website? How can I advertise on paid directories without being penalised by google? How can i get shares and likes on social network websites? The website has about 3000 pages, been online since 2010, have at least 3 lengthy articles posted a day! Please guys help me out with this case that is making me loose my nights of sleep... If you guys need the website address and the targeted keyword I can PM you (I dont know if the forum allows me to post it here) Thank You so much for the help in advance....
Social Media | | douglasapuc7 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0 -
Youtube SEO: Does your channel name / user name matter?
My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
Social Media | | AdoptionHelp0 -
Best social bookmarking sites
What are the best 5 ( or 10 ) social bookmarking sites to promote a new site ? If we were to launch a new site, what bookmarking sites would be beneficial to spread the word about it. Thanks
Social Media | | seoug_20050