Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google penalise content that sits behind a read gate?
-
Does Google penalise content that sits behind a read gate? Currently, most of the content on our site sits behind a read gate. People have to register before they can view the detailed content. Currently, our forums are accessible to all which draws a lot of long tail traffic.
Google does seem to be indexing some of our gated content, but can someone advise me how they view this content more generally please?
-
You may want to watch this Google hangout: http://www.youtube.com/watch?v=7NNf_AhA1gw&feature=share&t=42m25s (42:25). The question is exactly what you are asking. John Mueller says that if you are showing Googlebot your full content but users can only see it by logging in then that is cloaking and is against the Google guidelines. If you show a snippet of your page to users and Google sees the same snippet then that's ok. He said another possibility is to use "first link free" where you allow the user to see a limited amount of content and then put the rest behind a paywall or other type of a read gate.
I'm also in agreement with Egol in the fact that putting content behind a read gate could really turn away users. I hate it when I search for something and find what looks to be the perfect answer to my question only to find that it's behind a gate. The result of this is that I immediately click away. And, for sites that I know regularly have gated content, I won't click on them at all in the search results. If this type of user behavior happens often then there's a good chance that it will be seen as a sign of low quality and the Panda algorithm will affect your site which could result in drastic drops in rankings across the board.
-
There are plenty of sites doing this successfully, and they don't have any problems.
I agree with Bill's answer.... but I think that this is something that Google or other search engines could change their mind about.
I write a blog that links out to a couple dozen articles on the web every week. I don't link to anything that is behind a read gate. Why? I believe that most of my visitors will be disappointed to hit the readgate.
I think that Google could see searchers click on a listing in the SERPs, hit a read gate, bounce off, and decide that they did not give the searcher a good experience - and thus demote the content behind read gates. If I was the boss at Google, that is what we would be doing.
-
No, Google does not penalize you for having content that requires registration in order to view. As long as you give Googlebot full access to the content so that they can crawl it properly, it won't be an issue. There are plenty of sites doing this successfully, and they don't have any problems.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google read content that is hidden under a "Read More" area?
For example, when a person first lands on a given page, they see a collapsed paragraph but if they want to gather more information they press the "read more" and it expands to reveal the full paragraph. Does Google crawl the full paragraph or just the shortened version? In the same vein, what if you have a text box that contains three different tabs. For example, you're selling a product that has a text box with overview, instructions & ingredients tabs all housed under the same URL. Does Google crawl all three tabs? Thanks for your insight!
Intermediate & Advanced SEO | | jlo76130 -
Removing duplicate content
Due to URL changes and parameters on our ecommerce sites, we have a massive amount of duplicate pages indexed by google, sometimes up to 5 duplicate pages with different URLs. 1. We've instituted canonical tags site wide. 2. We are using the parameters function in Webmaster Tools. 3. We are using 301 redirects on all of the obsolete URLs 4. I have had many of the pages fetched so that Google can see and index the 301s and canonicals. 5. I created HTML sitemaps with the duplicate URLs, and had Google fetch and index the sitemap so that the dupes would get crawled and deindexed. None of these seems to be terribly effective. Google is indexing pages with parameters in spite of the parameter (clicksource) being called out in GWT. Pages with obsolete URLs are indexed in spite of them having 301 redirects. Google also appears to be ignoring many of our canonical tags as well, despite the pages being identical. Any ideas on how to clean up the mess?
Intermediate & Advanced SEO | | AMHC0 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
Real Estate MLS listings - Does Google Consider duplicate content?
I have a real estate website. The site has all residential properties for sale in a certain State (MLS property listings). These properties also appear on 100's of other real estate sites, as the data is pulled from a central place where all Realtors share their listings. Question: will having these MLS listings indexed and followed by Google increase the ratio of duplicate vs original content on my website and thus negatively affect ranking for various keywords? If so, should I set the specific property pages as "no index, no follow" so my website will appear to have less duplicate content?
Intermediate & Advanced SEO | | khi50 -
Tabs and duplicate content?
We own this site http://www.discountstickerprinting.co.uk/ and just a little concerned as I right clicked open in new tab on the tab content section and it went to a new page For example if you right click on the price tab and click open in new tab you will end up with the url
Intermediate & Advanced SEO | | BobAnderson
http://www.discountstickerprinting.co.uk/#tabThree Does this mean that our content is being duplicated onto another page? If so what should I do?0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Does Google hate wordpress?
I have my categories pages set to noindex, follow. I deactivated the author and date based archives, and all the /page/2 /page/3 are noindex. Is this the right approach? I had thought about adding some text to the topic of each category page and then changing them to index. I'm using showing recent post excerpts on the homepage. Another other suggestions? I think two of my sites are in panda for no good reason. It seems like non-wordpress blogs in my industry do better than comparable wordpress sites.
Intermediate & Advanced SEO | | KateV0 -
Duplicate Content | eBay
My client is generating templates for his eBay template based on content he has on his eCommerce platform. I'm 100% sure this will cause duplicate content issues. My question is this.. and I'm not sure where eBay policy stands with this but adding the canonical tag to the template.. will this work if it's coming from a different page i.e. eBay? Update: I'm not finding any information regarding this on the eBay policy's: http://ocs.ebay.com/ws/eBayISAPI.dll?CustomerSupport&action=0&searchstring=canonical So it does look like I can have rel="canonical" tag in custom eBay templates but I'm concern this can be considered: "cheating" since rel="canonical is actually a 301 but as this says: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html it's legitimately duplicate content. The question is now: should I add it or not? UPDATE seems eBay templates are embedded in a iframe but the snap shot on google actually shows the template. This makes me wonder how they are handling iframes now. looking at http://www.webmaster-toolkit.com/search-engine-simulator.shtml does shows the content inside the iframe. Interesting. Anyone else have feedback?
Intermediate & Advanced SEO | | joseph.chambers1