• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Will redirecting poor traffic web pages increase web presence

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Will redirecting poor traffic web pages increase web presence

        Intermediate & Advanced SEO
        4
        7
        828
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Mark_Ch
          Mark_Ch last edited by

          A number of pages on my site have low traffic metrics. I intend to redirect poor performing pages to the most appropriate page with high traffic.

          Example
          www.sampledomomain.co.uk/low-traffic-greyshoes
          www.sampledomomain.co.uk/low-traffic-greenshoes
          www.sampledomomain.co.uk/low-traffic-redshoes

          all of the above will be redirected to the following page:
          www.sampledomomain.co.uk/high-traffic-blackshoes

          Question
          Will carrying out htaccess redirects from the above example influence to web positioning of both www.sampledomomain.co.uk/high-traffic-blackshoes and www.sampledomomain.co.uk

          Regards Mark

          1 Reply Last reply Reply Quote 0
          • JaneCopland
            JaneCopland @Mark_Ch last edited by

            Hi Mark,

            I would say that there will be negligible results in redirecting these pages unless they happen to have a high number of good inbound links from other sources. Redirecting the individual pages alone is unlikely to make a huge difference to the authority / strength / rankings of the high-traffic pages you redirect to or the domain itself.

            If you were to do this, I would do it with usability in mind. Do people arriving on the low traffic pages regularly bounce? Do you believe that they would be more likely to convert if they arrived on the high traffic page? I am not a CRO expert so would stop short of making CRO testing advice.

            The one SEO benefit I can think of would be if those low-traffic pages are contributing to any duplicate content issues on your site and redirecting them would count as "cleaning up" the site. This is definitely not for sure, so I'd still stick with the mindset that you'd be doing this for the purpose of directing traffic, not search engines.

            I hope this helps.

            Jane

            1 Reply Last reply Reply Quote 0
            • Devanur-Rafi
              Devanur-Rafi @Mark_Ch last edited by

              No problem my friend and thanks for the information.

              I still do not favor the idea of redirecting the low traffic pages to the high traffic ones.

              Instead of doing it, you can run a banner kind of thing that apprises the visitors on the low traffic pages about the products (the pages that receive high traffic) that drive most of the traffic. Display a message with a link to the high traffic pages prominently so that they can access those pages from the low traffic pages themselves.Something like, "You might want to check out our all time bestseller or hot product". You can add a button or some kind of call to action when clicked upon will take the visitor to the page that you want to.

              Redirecting bunch of pages will bring down the size of the website in the search engine index and you don't want that to happen.

              Please feel free to write post back Mark.

              Best regards,

              Devanur Rafi.

              1 Reply Last reply Reply Quote 0
              • Mark_Ch
                Mark_Ch last edited by

                Dear Devanur,

                Thank you for your response.

                To date i have checked both Google Analytics, Keyword Planner, and live running Google Adwords Campaign. All have not yielded favourable traffic. Please bear in mind the low traffic examples stated previously have no bearing to my actual low traffic pages. However, I have seen almost 99.5% of customers hitting my high traffic page.

                With this in mind, I cannot see any way that even to incentivise customers (based on your model) that any additional traffic can be found.

                Therefore, would redirecting my low traffic pages still be beneficial?

                Regards Mark

                Devanur-Rafi JaneCopland 2 Replies Last reply Reply Quote 0
                • Devanur-Rafi
                  Devanur-Rafi last edited by

                  Agree with Chris. Redirecting low traffic pages to their high traffic counterparts is not a solution here for all the reasons mentioned by Chris. First of all, please do a thorough keyword research to find out if there is sizeable search volume for the keywords/phrases that are being targeted by the low traffic pages. It is quite possible that the phrase, 'black shoes' has higher search volume than any other colored shoes and that is the reason for that page to attract and drive good traffic.

                  Let me quote a situation here that we faced in the past. We had two products, one with a healthy search volume from local geography and the other had very low search volume. Except in few ways, the second product was as good as the first one. So we decided to create market for it as it lacked one here. We threw some freebies and ran a contest on our website and on social media platforms. This not only created awareness about the second product but also increased sales dramatically. Slowly, over a period of time, the search volumes for this product shot up which made us jumping with joy. Though this situation does not directly relate to your issue at hand, but just wanted to convey that, because something does not convert well, we should not drop our efforts to create more and more awareness about the product. Sometimes, adding in few extras with it might change the game for you. Just my two cents.

                  Wish you good luck my friend.

                  Best,

                  Devanur Rafi

                  1 Reply Last reply Reply Quote 2
                  • Mark_Ch
                    Mark_Ch last edited by

                    Thank you Chris you your response.

                    The example provided was an over simplified scenario.

                    In reality, I will be driving the users to a high traffic page that has relevance. Additionally, users would seldom search for the low traffic pages and therefore by removing these from Google's index won't make them appear in the search. Within the high traffic page, I will give the user the experience and information on all low traffic content.

                    Please give your thoughts.

                    Regards Mark

                    1 Reply Last reply Reply Quote 0
                    • GPainter
                      GPainter last edited by

                      if a user wants green shoes and goes to

                      www.sampledomomain.co.uk/low-traffic-greenshoes

                      but in fact then gets a page about black shoes what do you think they will do ?

                      I would think they would bounce and then turn your high traffic page to a low traffic page.  It may make more sense to not try to trick users into going to pages, Google doesn't like tricks either.

                      If in doubt ignore SEO and look at it from a user point of view as that's what Google wants, it wants the best for a user. if you go to a site and you're redirected all over the place it doesn't make for a pleasant experience.

                      In Short, redirecting pages won't help in a longer term for SEO, making a good site for user experience with good content will help. Look at other ways to promote those pages, e.g make a review of a product on the page etc.

                      Hope that helps a bit.

                      1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Kaylie

                        Should I optimize the login page? Will it affect the website SEO ranking?

                        I'm trying to resolve the site crawl issues that we have on our website. One of the links that has different issue types together is our login page. Currently we have two login pages that have the same content but different sub domains. **However I'm wondering if optimizing SEO on our login pages affects our website SEO ranking and if it's something better to do or not. ** To point out the details of the issues, the issue types that the logins pages have are "duplicate title", "duplicate content", "missing H1", "missing description", "thin content", "missing canonical tag" I'd appreciate your help, thank you!

                        Intermediate & Advanced SEO | | Kaylie
                        0
                      • Vitzz

                        Is it ok to repeat a (focus) keyword used on a previous page, on a new page?

                        I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.

                        Intermediate & Advanced SEO | | Vitzz
                        1
                      • ostesmorbrod

                        Landing pages for paid traffic and the use of noindex vs canonical

                        A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page  is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?

                        Intermediate & Advanced SEO | | ostesmorbrod
                        0
                      • Fresh page versus old page climbing up the rankings.

                        Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?

                        Intermediate & Advanced SEO | | seoanalytics
                        0
                      • CayenneRed89

                        Help! The website ranks fine but one of my web pages simply won't rank on Google!!!

                        One of our web pages will not rank on Google.  The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem.   There are no spurious redirects in place. The content is fine.  There is no duplicate page content issue.  The page has a dozen product images (photos) but the load time of the page is absolutely fine.  We have the submitted the page via webmaster and its fine.  It gets listed but then a few hours later disappears!!!  The site has not been penalised as we get good rankings with other pages.  Can anyone help?  Know about this problem?

                        Intermediate & Advanced SEO | | CayenneRed89
                        0
                      • MBASydney

                        Date of page first indexed or age of a page?

                        Hi does anyone know any ways, tools to find when a page was first indexed/cached by Google? I remember a while back, around 2009 i had a firefox plugin which could check this, and gave you a exact date. Maybe this has changed since. I don't remember the plugin. Or any recommendations on finding the age of a page (not domain) for a website? This is for competitor research not my own website. Cheers, Paul

                        Intermediate & Advanced SEO | | MBASydney
                        0
                      • eukmark

                        What are the effects of having Multiple Redirects for pages under the same domain

                        Dear Mozers, First of all let me wish you all a Very Happy, Prosperous, Healthy, Joyous & Successful New Year ! I'm trying to analyze one of the website's Web Hosting UK Com Ltd. and during this process I've had this question running through my mind. This project has been live since the year 2003 and since then there have be changes made to the website (obviously). There have also been new pages been added, the same way some new pages have even been over-written with changes in the url structures too. Now, coming back to the question, if I've have a particular url structure in the past when the site was debuted and until date the structure has been changes thrice (for example) with a 301 redirect to every back dated structure, WOULD it impact the sites performance SEOwise ? And let's say that there's hundreds of such redirections under the same domain, don't you think that after a period of time we should remove the past pages/urls from the server ? That'd certainly increase the 404 (page not found) errors, but that can be taken care of. How sensible would it be to keep redirecting the bots from one url to the other when they only visit a site for a short stipulated time? To make it simple let me explain it with a real life scenario. Say if I was staying a place A then switched to a different location in another county say B and then to C and so on, and finally got settled at a place G. When I move from one place to another, I place a note of the next destination I'm moving to so that any courier/mail etc. can be delivered to my current whereabouts. In such a case there's a less chance that the courier would travel all the destinations to deliver the package. Similarly, when a bot visits a domain and it finds multiple redirects, don't you think that it'd loose the efficiency in crawling the site? Ofcourse, imo. the redirects are important, BUT it should be there (in htaccess) for only a period of say 3-6 months. Once the search engine bots know about the latest pages, the past pages/redirects should be removed. What are your opinions about this ?

                        Intermediate & Advanced SEO | | eukmark
                        0
                      • Peter264

                        NOINDEX listing pages: Page 2, Page 3... etc?

                        Would it be beneficial to NOINDEX category listing pages except for the first page.  For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages?  Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.

                        Intermediate & Advanced SEO | | Peter264
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.