• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>

        Intermediate & Advanced SEO
        2
        4
        3119
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • mycity4kids
          mycity4kids last edited by

          Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>

          1 Reply Last reply Reply Quote 0
          • Andy.Drinkwater
            Andy.Drinkwater @mycity4kids last edited by

            Hi,

            If you would deem all internal pages to be of equal importance, then yes, there is no harm in this. The homepage is always set at 1.0 though.

            That said, everyone always has a view of their internal pages and which they class as pass-though to get to something more important, so do keep this in mind when deciding.

            -Andy

            1 Reply Last reply Reply Quote 1
            • mycity4kids
              mycity4kids @Andy.Drinkwater last edited by

              Hi Andy,

              Thanks for the response. We are a local listings site and have a number of category/sub-category/business-detail pages (possibly at a city as well as a location level) in the structure of our site. This being the case, what would you suggest the priority to be allocated to the different pages should be? If just an indication to the bots to specify all the important pages on the site to crawl, then should we just maintain the same priority (say 0.8) for all the hierarchies (possibly with the home page as 1.0)?

              Andy.Drinkwater 1 Reply Last reply Reply Quote 0
              • Andy.Drinkwater
                Andy.Drinkwater last edited by

                It's a suggestion, and just indicates to Googlebot how often they should come along. It won't do anything in terms of telling them more about the site hierarchy really, but will give them an idea about which pages are most important.

                That said, you should try and follow the following structure:

                Homepage: 100%
                Internal Pages: 60%
                Blog Pages: 30%

                Or something very similar.

                I hope this helps.

                -Andy

                mycity4kids 1 Reply Last reply Reply Quote 3
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • ds9.tech

                  Ogranization Schema/Microformat for a content/brand website | Travel

                  Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

                  Intermediate & Advanced SEO | | ds9.tech
                  0
                • ChrisKing

                  Href lang in image or video XML sitemaps

                  Does anyone know if it is possible/recommended/not recommended to use href lang in image or video XML sitemaps? This had not crossed my mind until recently, but a client asked me this question and I couldn't find any information on this topic.

                  Intermediate & Advanced SEO | | ChrisKing
                  0
                • damienthivolle

                  Subdomains vs directories on existing website with good search traffic

                  Hello everyone, I operate a website called Icy Veins (www.icy-veins.com), which gives gaming advice for World of Warcraft and Hearthstone, two titles from Blizzard Entertainment. Up until recently, we had articles for both games on the main subdomain (www.icy-veins.com), without a directory structure. The articles for World of Warcraft ended in -wow and those for Hearthstone ended in -hearthstone and that was it. We are planning to cover more games from Blizzard entertainment soon, so we hired a SEO consultant to figure out whether we should use directories (www.icy-veins.com/wow/, www.icy-veins.com/hearthstone/, etc.) or subdomains (www.icy-veins.com, wow.icy-veins.com, hearthstone.icy-veins.com). For a number of reason, the consultant was adamant that subdomains was the way to go. So, I implemented subdomains and I have 301-redirects from all the old URLs to the new ones, and after 2 weeks, the amount of search traffic we get has been slowly decreasing, as the new URLs were getting index. Now, we are getting about 20%-25% less search traffic. For example, the week before the subdomains went live we received 900,000 visits from search engines (11-17 May). This week, we only received 700,000 visits. All our new URLs are indexed, but they rank slightly lower than the old URLs used to, so I was wondering if this was something that was to be expected and that will improve in time or if I should just go for subdomains. Thank you in advance.

                  Intermediate & Advanced SEO | | damienthivolle
                  0
                • Zanox

                  If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>

                  If a website Uses <select>  to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>

                  Intermediate & Advanced SEO | | Zanox
                  0
                • MozAddict

                  XML Sitemap for classifieds

                  I have seeon some trends for sites which do not even use XML sitemp and robots e.g. see this site. How do you see if sitemap is not used. Also for classified websites, should ad pages be included in sitemap because after certain duration those ads will be deleted and google might not be able to crawl. What do you suggest about XML sitemap for classified website.

                  Intermediate & Advanced SEO | | MozAddict
                  0
                • mjk26

                  tags inside <a>tags - is this bad?</a>

                  Hi, I'm currently redesigning my website, and in many places, I've now decided to make links a little bit more obvious for the user, using tags within a <a>tag in order to make the entire block of text clickable.  I was just wondering if this could have a negative impact in the search engines.  My gut feeling is no, since I'm actually improving usability, but I guess it could have an impact on how Google looks at the anchor text?  An example of the HTML is as follows: </a> <a></a> <a></a> [Cristal Night Club Hotels <address>1045 5th Street
                  Miami Beach, FL33139</address> 6.4 miles from Miami Dade County Auditorium](http://localhost:8080/frontend/venue-hotels/cristal-night-club-hotels/301022 "Hotels near Cristal Night Club") Thanks for your thoughts and comments, Best wishes Mike

                  Intermediate & Advanced SEO | | mjk26
                  0
                • danng

                  XML Sitemap Index Percentage (Large Sites)

                  Hi all I'm wanting to find out from those who have experience dealing with large sites (10s/100s of millions of pages). What's a typical (or highest) percentage of indexed pages vs. submitted pages you've seen? This information can be found in webmaster tools where Google shows you the pages submitted & indexed for each of your sitemap. I'm trying to figure out whether, The average index % out there There is a ceiling (i.e. will never reach 100%) It's possible to improve the indexing percentage further Just to give you some background, sitemap index files (according to schema.org) have been implemented to improve crawl efficiency and I'm wanting to find out other ways to improve this further. I've been thinking about looking at the URL parameters to exclude as there are hundreds (e-commerce site) to help Google improve crawl efficiency and utilise the daily crawl quote more effectively to discover pages that have not been discovered yet. However, I'm not sure yet whether this is the best path to take or I'm just flogging a dead horse if there is such a ceiling or if I'm already at the average ballpark for large sites. Any suggestions/insights would be appreciated. Thanks.

                  Intermediate & Advanced SEO | | danng
                  0
                • Hyrule

                  Splitting one Website into 2 Different New Websites with 301 redirects, help?

                  Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂

                  Intermediate & Advanced SEO | | Hyrule
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.