Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it better to drip feed content?
-
Hi All,
I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles.
Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content.
Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?**
Thank you in advance.
-
Good luck. Like I said, this is just me being silly. I pray to my Google shrine twice a day and this is what it tells me.
All at once or drip feed, either way your content gets up there!
-
Thanks guys for your help. Think I'm going to publish it all at once. Was originally in agreement with Bill but after doing a bit of reading it's probably safe to say that the SE's prioritise good content over content age. I've noticed blogs having slightly inflated PR because of the regular content but it's unlikely I'll be able to keep up regular posts and as a result any benefit derived from drip feeding would fall away when I run out of articles. If it doesn't work I'm calling my lawyer on you guys, hehe kidding :)))))
-
I don't think there is any right or wrong answer to this question. More of a preference.
For me, I like to drip my content.
In my own silly mind, it looks more natural to the search engines rather than dumping a bunch of content on your site.
I also think it keeps the search engines coming back to your site as you posting content through the months and years rather than all at one time.
Mind you. I have no scientific basis for this... just my own anal retentivity. LOL
-
When I have new content I can't wait to get it indexed. So even if I am not promoting it yet on the homepage I will put up links to it on relevant pages just to get spiders into it.
Five articles is no worry.
-
There is no advantage to holding back from a search engine perspective. The only reason I can think of to hold back relates to promotion opportunities for the articles. You could publish one article each week, tweet it and otherwise generate interest around the weekly article. If that is not of interest to you, then I would publish all five articles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I redirect or add content, to 47 Pages?
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this? I'm I right in thinking I have 2 options? Either add new content or redirect the page? Thanks in advance 🙂
On-Page Optimization | | laurentjb1 -
Does hover over content index well
i notice increasing cases of portfolio style boxes on site designs (especially wordpress templates) where you have an image and text appears after hover over (sorry for my basic terminology). does this text which appears after hover over have much search engine value or as it doesnt immediately appear on pageload does it carry slightly less weight like tabbed content? any advice appreciated thanks neil
On-Page Optimization | | neilhenderson0 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
Putting content behind 'view more' buttons
Hi I can't find an upto date answer to this so was wondering what people's thoughts are. Does putting content behind 'view more' css buttons affect how Google see's and ranks the data. The content isn't put behind 'view more' to trick Google. In actual fact if you see the source of the data its all together, but its so that products appear higher up the page. Does anyone have insight into this. Thanks in advance
On-Page Optimization | | Andy-Halliday0 -
Web Design - Text links better than drop down menus?
Hello So with reading a blog post by Bruce Clay - http://www.bruceclay.com/blog/seo-friendly-web-design/ It reads that it Is best for seo to use text links instead of drop down menus. So I just wanted to ask you opinion.
On-Page Optimization | | Berner0 -
Duplicate content penalty
when moz crawls my site they say I have 2x the pages that I really have & they say I am being penalized for duplicate content. I know years ago I had my old domain resolve over to my new domain. Its the only thing that makes sense as to the duplicate content but would search engines really penalize me for that? It is technically only on 1 site. My business took a significant sales hit starting early July 2013, I know google did and algorithm update that did have SEO aspects. I need to resolve the problem so I can stay in business
On-Page Optimization | | cheaptubes0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Best practice for franchise sites with duplicated content
I know that duplicated content is a touchy subject but I work with multiple franchise groups and each franchisee wants their own site, however, almost all of the sites use the same content. I want to make sure that Google sees each one of these sites as unique sites and does not penalize them for the following issues. All sites are hosted on the same server therefor the same IP address All sites use generally the same content across their product pages (which are very very important pages) *templated content approved by corporate Almost all sites have the same design (A few of the groups we work with have multiple design options) Any suggestions would be greatly appreciated. Thanks Again Aaron
On-Page Optimization | | Shipyard_Agency0