Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does embedding Google map help local SEO?
-
Hi I am curious if adding a embedded Google map to a footer helps for Local seo?
Thank you
-
Sorry to double post, but I went and looked and they also have one specifically for local business.
-
I think adding the map by itself couldn't hurt, but I would combine it with schema organization or business markup for the best results. You can specify where your physical location is with either of those two mentioned.
-
Thanks for sharing Matt - we did a similar test and found improved SERP results with a full address/G map on the contact page above the fold.
-
Thank you very much for sharing those results.
-
Awesome information, Matt.
Thank you.
-
We've tested this a few ways.
-
Add map to the footer - seems to help somewhat. Not a big jump but definitely a boost.
-
Add map to the contact page along with the address - this helped the most in our testing.
-
Add map to any other page - no effect in our tests.
We tested 2 controls and 4 sites set each way = 14 total.
Of the 14, the 2 controls and the 2 "any other page" had very little improvement. The 8 on #1 and #2 had definite moves and so it does seem to affect the results. Putting the address on the page, along with an embedded G map was by far the best for us.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Verifying Google My Business After An Address Change
Hello,
Local Listings | | Ben-R
We are trying to verify our Google My Business listing, however, the current unverified listing is using an old address we no longer have access to. The only option for verification is through the mail. We tried requesting an edit but it didn’t go through. Would the best option be to create a new one and try to have the old (unverified) listing removed? Any insight would be appreciated. Thank you in advance.
Best,0 -
Google Listing Doesn't Appeare on 3Pack anymore
Hi, One of my GMB listing suddenly stopped ranking in the 3Pack Results. It used to always rank in 1st or 2nd position in the 3Pack results, Suddenly since 24th May it completely Flatlined, I don't know why but It doesn't show up in the results, or when I click see more. It completely vanished for that term locally. My Listing is based in Brisbane, QLD, Australia and it doesn't show up for that term in The Brisbane area. But when the Location info is Australia and not Brisbane, Australia it shows up again. I don't know what is the problem in this case... Any Suggestions will be much appreciated.
Local Listings | | Moxoms10 -
Google points of Interest / POI
Hello, Looking for some guidance on how to appear and get listed in Google Points of Interest in the Search Engine Results Page. Like when searching for "attractions Seattle" at the top of the SERP these listings appear. Cannot seem to find some good resources on the topic as well. Thanks Conrad
Local Listings | | conalt1 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Average Percentage of Clicks on Google (Adwords vs Local 3 Pack vs Organic)
Does anyone know the allocation, percentage-wise, of clicks that go to Adwords vs Local 3 Pack vs Organic on Google Search (average)?
Local Listings | | OhYeahSteve0 -
Local SEO: Special charakters in brand name?
Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas
Local Listings | | Jo_Da0 -
Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?
Hi All, We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc as this will help with citations. I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference - The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website. The “sameAs” property can help make that process much quicker _and _easier. Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.” By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL Of course, Google+ isn’t the only important citation source. There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup." I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ? thanks Pete | [sameAs](http://schema.org/sameAs) | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
Local Listings | | PeteC121 -
Is there a purpose to the "google my business" description?
Hi there Can someone tell me if the description serves a purpose in the google my business profile since:
Local Listings | | coolhandluc
a) It is not displayed anywhere as far as i have seen (maps, 3 pack local results, knowledge graph, organic results)
b) It is no longer considered as a ranking factor since it was abused so much Thanks0