• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Link Building
        4. Why is my domain authority so low?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Why is my domain authority so low?

        Link Building
        2
        6
        3819
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ganapro
          ganapro last edited by

          Hello, a couple of years ago I started publishing on my site more than 10 posts a day of content that no one else had. For this reason, my competitors started paraphrasing my content without giving proper attribution, and they ranked better in Google.

          That's why I realized that apart from creating content I had to work on my SEO, so I started to get some backlinks, most of them via contests on blogs. I am getting about 1 high quality link from PR2, PR3 or PR4 blogs each week. According to Open Site Explorer, I have 20 root domain links (200 total links). In reality I have more backlinks but they don't show up (they do show up in Ahrefs, about 50 root domains). To my surprise, I only have 15 Domain Authority.

          This is the most evident example, take a look at this screenshot: http://imgur.com/dFk2rkx

          My website is on the far left, two of my competitors on the right. As you can see I win every category except total links and the most important, domain authority. Are total links that important for Domain authority, even if 99% are internal? By the way, I also have more posts than these guys, I don't know why the report says otherwise. Why is the site on the right ranking so high?

          The same thing happens with the rest of my competitors, they have a lot of low quality links from "lists of domain sites" and in general a lot of very spammy links.

          According to what I have been reading, my good quality links should be more helpful than my competitors'  spammy links, which should in fact affect them. So what is going on? I have no idea if I'm doing things right. Why is my domain authority so low? Thanks for your help.

          dFk2rkx

          1 Reply Last reply Reply Quote 0
          • 94501
            94501 last edited by

            Feel free to inmail me your url and I'll look at it more closely.

            Best... Mike

            1 Reply Last reply Reply Quote 0
            • ganapro
              ganapro last edited by

              Thanks again for your reply, I'll try your suggestion, I suspect internal linking might be the culprit. My site is fast, less than 2 seconds in pingdom tools, I am even using a CDN. Bounce rate has been a solid 42% the whole year.

              But still, my question still stands, how come my domain authority appears so low in OSE compared to those other sites? To be honest it doesn't make any sense when you see the numbers...

              1 Reply Last reply Reply Quote 0
              • 94501
                94501 @ganapro last edited by

                If those comparisons are your main competitors and if they consistently/clearly outrank you, then I don't think the problem is in the numbers OSE shows. It could be alot of other things, including but not limted to internal linking, or CTR in SERPs (title tags) or user signals like bounce rate, or duplicate content or depth of content or site speed or downtime or a combination of those things and others.

                On what you show in those comparisons and what you say about the quality of the back links etc, I would choose your link profile over theirs.

                Consider making a spreadsheet of pages/terms where you are clearly beaten by these sites. Then, list across the top all of the different ranking factors you can think of. Then, fill in the info for your pages and your competitors and look for patterns.  That's what I would do.

                I hope that helps a little. Best... Mike

                1 Reply Last reply Reply Quote 0
                • ganapro
                  ganapro last edited by

                  Hello, thank you for your answer.

                  I signed up for a Moz pro account less than a week ago, so I don't really know how long it's been like this.

                  My home page authority is marginally better compared tho these two sites, here is a screenshot: http://imgur.com/jd6pwzj

                  I am not ranking better than my main competitors on Google, I have searched for articles and most of my competitors usually rank better. Since I update my site a lot I am still getting around 5K uniques a day, but I know it could be much better.

                  Any suggestions? Thank you so much for your help.

                  jd6pwzj

                  94501 1 Reply Last reply Reply Quote 0
                  • 94501
                    94501 last edited by

                    That is frustrating. At the same time, it sounds like you're doing alot of right things.

                    Here are a few questions for you:

                    How long has it been at D/A 15?

                    What's your home page authority and how does that compare to these competitors?

                    How are the actual search results going in terms of, for instance, traffic to your site?

                    Just a note that Moz's tools, as good as they are, are not synonymous with how Google sees it.

                    Best... Mike

                    1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • John8899

                      Redirecting dofollow, high-domain-authority links from one site to another: good idea?

                      I have two sites that offer help for freelance writers. The first gets almost no search traffic and is very low priority for me. The second is my main priority and gets substantial search traffic. The low-priority site has a significant number of dofollow backlinks from high-domain-authority sites. Is it a good idea to 301 redirect these links to similar/related posts on my high-priority site? Would this potentially boost the SEO of my high-priority site? Thanks for any help!

                      Link Building | | John8899
                      0
                    • Ishrat-Khan

                      1000's Backlinks from ONE Root Domain - Positive or negative?

                      One of my website's link is placed over a comment. This website has a "recent comments" section in the footer which is hence appearing on all the websites pages. All tools including - Google Search Console, Majestic and MOZ are showing 45000+ links from that root domain. Questions: Are these links harmful to my rankings? Should I get all those links disavowed? Should I disavow the root domain or leave the link that lies on the home page? What if there are up to 10 links coming from a domain? is that harmful too? Apart from disavowing, is there any other option to get this fixed? If at all this counts as an issue... Thanks in advance!!

                      Link Building | | Ishrat-Khan
                      0
                    • Leads.Bz

                      I just uncovered a massive 500+ domain PBN linking to competitors

                      As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?

                      Link Building | | Leads.Bz
                      0
                    • Deacyde

                      Would you consider these domains spammy or at risk for penguin penalty?

                      I'm doing a bit of competitor backlink auditing and am curious how you view these domains? I also am doing this for others as a comparison and growing reference maybe of domains that they can crosscheck with their own backlink profile and make sure these aren't on there, in preparation for penguin algo release to core. Either chime in with known domains to be spam, and I will create a live list based on answers here. Domain                     Domain Rating directoryworld.net     64
                      prlog.ru                     60
                      torchbrowser.com     60
                      jzip.com                    58
                      localbiznetwork.com 58
                      gimpsy.com               54
                      pageonepower.com  52
                      nashvillelife.com       49
                      2thetopdesign.com   49
                      seocounsel.com       48
                      healthywealthyaffiliate.com 48
                      hollinslegal.com        48 On a working Disavow list either in root domain or extended url form seocourt.com
                      wldirectory.com
                      onpaco.com
                      lostdirectory.com
                      ligginit.comligginit.com
                      alivedir.net
                      tiptopdirectory.com
                      onemilliondirectory.com
                      submittolinkdirectory.com I've read that sitewide footer links even from parent company sites will only count as one, regardless of how many links they have, I was wondering if that was true as well?

                      Link Building | | Deacyde
                      0
                    • cbielich

                      Backlinks from domains that are not indexed...

                      Would you count them as spammy and disavow?

                      Link Building | | cbielich
                      0
                    • GaryVictory

                      Author Bio

                      Hi In my quest to develop a strategy to enhance "brand exposure" I'm considering guest blogging on sites with very good authority. However my question is; 1. Can I post my article and place my "author bio" (which includes my company linked name and social platforms)  at the bottom of an article? 2. Should author bios links be no follow? 3. Or, does Google allow page rank to pass for this. We have some fantastic articles that are based on projects we've carried out, and would like to share these with readers on Dezeen, Contemporist and the rest of the interior design world. Your help is always very much appreciated! Regards Gary

                      Link Building | | GaryVictory
                      0
                    • theLotter

                      Does blocking domains help remove bad links?

                      I have affiliate websites that are harming for one of 2 reasons: 1. They are on adult websites (and I don't want to be in a bad neighborhood) or 2. They are using a Frameset (so their content appears identical to mine and I am getting "credit" for all their junk links) I cannot get these websites to remove our links so I have blocked their IPs on our production firewall. Is this an effective method or should I do something else with these links?

                      Link Building | | theLotter
                      0
                    • ArtiKalra

                      Linking to root domain or index page

                      While link building, should I link to index page of my website i.e www.mydomainname.com/index.html or should I link to root domain i.e www.mydomainname,com Also I see duplicate title error for index page and root domain in error statistic. How can I get rid of this.

                      Link Building | | ArtiKalra
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.