• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your reputation grow with Reviews AI
          Moz Local

          Let your reputation grow with Reviews AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Paid Search Marketing
        4. Best practice to separate paid from organic conversions in Google Analytics

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Best practice to separate paid from organic conversions in Google Analytics

        Paid Search Marketing
        3
        3
        5342
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • DoMiSoL
          DoMiSoL last edited by

          I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain).

          1. I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
            Google Analytics whose counter is increased every time the thank you page is reached.

          This way I can track conversions with both AdWords and Analytics.

          Is that correct?

          Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account?

          1. I have another landing page with a form in the website, where I send users coming from
            organic search, so I set up a second goal in Analytics for the thank you page of this form.

          Is this the reason why  I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts?

          1. But the most important question is:  If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions?

          Thank you very much for your advice.

          DoMiSoL Rossini

          1 Reply Last reply Reply Quote 0
          • byoung
            byoung last edited by

            Hi DoMiSol,

            1. I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
              Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics.  Is that correct?

            Yes, as long as you have added the Google Analytics tracking code to the "Thank you" page so you can track that specific goal.

            Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account?

            Linking your Analytics account with Adwords has a lot of benefits. The main reason to do so is to be able to see a more comprehensive view of your AdWords post/click activity such as:

            • Bounce Rate: When someone sees only one page or triggers only one event.
            • Avg. Session Duration: The average time someone stayed on your site.
            • Pages/Session: The average number of pages viewed per session.
            • % New Sessions: The estimated percentage of first-time sessions.
            • Access to  awesome Remarketing lists from Google Analytics

            In terms of tracking AdWords conversions use one or the other, not both. Do not import any goals that you are already tracking through AdWords Conversion Tracking into AdWords, this can create double-counting and duplication, which would make your conversion data misleading and hard to interpret.

            ==================================

            1. I have another landing page with a form in the website, where I send users coming from organic search, so I set up a second goal in Analytics for the thank you page of this form.

            Yes, you are simply tracking a new action from a different form.

            Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts?

            _In theory yes (as explained above). But I would not import your organic goals into Adwords, there is no reason to. _To make it simple, remember this:

            • AdWords tool will track ONLY your AdWords conversions.
            • Analytics will track conversions from ALL your channels: Bing, Social, Email etc. As long as you have the proper tracking & tags implemented in your URL's.

            =================================
            3) But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions?

            Yes, as long as you have auto-tagging enabled AND Adwords conversion tracking in the pages that you want to track. Google will track your PPC data separate from your organic - Google Adwords adds a "GCLID" (Google Click Identifier) to the Destination URL. This is a globally unique tracking parameter to pass information back and forth between Google AdWords and Google Analytics, this includes UTM parameters, click to conversion and cost data for your paid campaigns.

            =================================

            I hope this information is helpful.

            Cheers,

            ~Barbara

            1 Reply Last reply Reply Quote 2
            • TheeDigital
              TheeDigital last edited by

              You should be able to go to Goal Overview > Source / Medium and see where the user came from.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • rauoff

                Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status

                ads google ads

                I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?

                Paid Search Marketing | | rauoff
                0
              • Alex_Pisa

                "Duplicate without user-selected canonical” - impact to Google Ads costs

                google ads canonical

                Hello, we are facing some issues on our project and we would like to get some advice. Scenario
                We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
                Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
                We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.

                Paid Search Marketing | | Alex_Pisa
                0
              • mirabile

                304 "If Modified Header" Triggers Error in Google Ads?

                We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!

                Paid Search Marketing | | mirabile
                0
              • Lei_Zhang

                Does Bing have paid/organic report?

                Does Bing have paid/organic report same as Google Adwords?

                Paid Search Marketing | | Lei_Zhang
                0
              • devdan

                Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting

                Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
                b) GA pageview tracking
                c) google remarketing
                d) GA conversion tracking
                e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
                tag type - Adwords conversion tracking
                conversion id - 123123123 ( from adwords)
                conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
                {{event}} equals gtm.dom save Google Analytic PageView Tracking
                Tag Type - classic Google Analytic
                web properid id - UA-12345678-9
                track type - page view Firing rule - all pages save GA conversion Tracking
                tag type - classic google analytics
                web property id - UA-12345678-9
                track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
                {{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
                Choose Product - Google Adwords
                choose tag type - adwords conversion tracking
                configure tag - conversion id - taken from adwords
                conversion label - taken from adwords
                conversion value - {{google_conversion_value}}
                Fire on - Name - order successful page
                type - custom event
                Filter- Page url contains ordersuccessful.aspx
                event equals gtm.dom save Choose Product - Google Analytic,
                choose tag type - universal analytic
                configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
                choose tag type - universal analytic
                configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
                type - custom event
                Filter- Page url contains ordersuccessful.aspx
                event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!

                Paid Search Marketing | | devdan
                0
              • sparrowdog

                Google Shopping Feed being blocked by robots.txt

                I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?

                Paid Search Marketing | | sparrowdog
                0
              • SamMaley

                CPC or CPM for Google Display Network?

                HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!

                Paid Search Marketing | | SamMaley
                0
              • ocelot

                Increasing Google Ad spend - is it worth it

                Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO,  or even Facebook ads?

                Paid Search Marketing | | ocelot
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.