Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Pros and cons of video onsite or youtube
-
what are the pros and cons of placing videos on the native website as opposed to pushing the you tube channel?
If I move the youtube and vimeo to the native website will i loose all the link juice?
is there an easy way to have transcript of the audio as html in the site?
-
CON:
"if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective."I agree with this. Having your traffic directed to YouTube doesnt really do your site or traffic any favors, BUT you can include links in the description and on the video overlays to combat this.
Vimeo Pro allows you to directly embed vidoes on your site, and not have the branded video player.
PRO:
Its free, and really easy to use/upload/delete/share/modify.
A lot of people use YouTube. Seriously.
Google indexes YouTube videos in search result pages
Can overlay ads on your videos for extra revenue
Vimeo is $100 a year iirc.
Videos all under one account, and uses gmail account to manage/log inTo be honest, I don't think it makes a difference. I would focus on spending extra time on your video, to make it more "conversion-friendly". Spend more time on your message, and what you want to communicate to your viewer. That way, it wont matter where you host it, people will want to come see you.
-
These are the pros and cons of youtube from my perspective:
**Pros: **Youtube videos will likely get more eyeballs. Loading videos to youtube are better for virality, sharability, and exposure. Youtube is great for generating top-of-the-funnel type of awareness
**Cons: **It is fairly challenging to drive traffic from youtube to your website for a conversion. Also, if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective.
Vat19.com is a company that uses the virality of youtube to it's advantage with their product videos. If you are looking for an alternative, I really like Wistia.com if you would like to use rich snippets and use videos to drive traffic to your site through rich snippets, embeds etc.
As far as transcripts go, https://www.speechpad.com/ is great if you are willing to pay for the service, otherwise you could just type it our if you have the time.
I hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Allow Embedding on a YouTube but Only for Specific Sites
Hello, This is more of a technical question but does anyone know if it’s possible to allow embedding on YouTube videos only for specific sites? We want to restrict embedding on our videos but still be able to embed them on our domain. I’m already listed as the primary owner and have the channel linked to my personal email (same email used to upload videos) but when I go to the below link mentioned on Google's Page for Restrict Embedding (https://support.google.com/youtube/answer/6301625) it says I don’t have permission to access that page for both my personal account and channel. The documentation states it's possible to "Block embedding on all sites or apps except for those URLs or app package names you enter in the text box." but I can't seem to find it. I can only find the option to turn it off/on completely. https://www.youtube.com/content_owner_settings I noticed my personal email hasn't been verified; would that make a difference here? Any help or insight on how to approach this would be very much appreciated. Looking forward to hearing from all of you!
Intermediate & Advanced SEO | | Ben-R
Thank you in advance.
Best,1 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
Is there any benefit of having a .tv tld instead of a .com for a video centric website?
We are launching a video dense website. Is there any evidence that having a .tv tld can help with video optimization? We are trying to find proof that Google looks at a .tv tld favorably for video SEO as opposed to a .tv website.
Intermediate & Advanced SEO | | VanguardCommunications0 -
How can I make sure Google is crawling a link from an iframe (video)?
Do they crawl backlinks from an iframe example from a Youtube video embedded in a blog post? TIA!
Intermediate & Advanced SEO | | zpm20140 -
Cons and pros of changing your e-commerce store domain name?
We have an online toy store, the domain is old over 10 years and we have some traffic, we are considering to change our domain name. There are two reasons why. First of all, we expand our product category, before we were only a puzzle store now we sell almost any kind of toy. And at this point, our current domain, PuzzleZoo.com is not representing our capacity. We also have toyzoo.com domain registered, that is also an old domain but there has been no activity with that domain. Our concern is, how do we avoid to lose ranking and keyword authority, are we going to start from the ground? What are the correct procedures to follow during this switch if we prefer to switch? As an alternative scenario, if we decide to keep both and open another e-store with toyzoo domain name and continue operating PuzzleZoo.com, with same products, will taht be a duplicate issue? If it is what are the consequences? (Just to add a note here, our PuzzleZoo is also a small brick and mortar store chain in CA and TX) ToyZoo will only be an online store. Even in this case at the eyes of Google, are we going to have a duplicate store that can potentially be penalized or PuzzleZoo being a brick and mortar store chain might help us to avoid being penalized? Should we switch the domain and redirect PuzzleZoo to ToyZoo, should we keep them both and running separately? We need to give a decision and I was wondering if there are any expert here that can give us a good intelligent advise on which path to go?
Intermediate & Advanced SEO | | PuzzleZoo0 -
Posting same video on both Vimeo and Youtube
A client likes the control of Vimeo Pro for embedding videos on site, but for search purposes would like to create a YouTube channel with the same videos, perhaps with altered titles and descriptions. This is the same video content in two places - will we run into duplicate content issues? Thank you, Stephen
Intermediate & Advanced SEO | | PerfectPitchConcepts0 -
How much impact do Youtube transcripts have?
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact. 1. How much effect do the transcripts have on Youtube SEO rankings? 2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy. Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
Intermediate & Advanced SEO | | lighttable0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0
