Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Page title and slug as complements to one another?
-
When creating a page, is it ever worthwhile to ensure that there's minimal duplication in the keywords in the page title vs. the slug?
Or is it more like the title is more like a sentence description of the page and the slug is a scannable set of keywords that describes the page, and duplication doesn't really matter.
-
They don't have a specific algorithm for it, but best practice is to keep them as short as possible. When you build your slugs ask yourself if a searcher could guess what this page is about based on the shorter slug. If they probably couldn't, then you would probably want add as little as possible so they could guess it.
The title should effectively communicate it, and the slug should reflect it. Also, remember that the rules for titles is even shorter with one of Google's recent updates with larger titles in the SERPs.
-
I read somewhere that Google frowns upon slugs being longer than five words.
Do you try to follow this practice as well?
-
First off, duplication doesn't matter. Hopefully your title and slug are about the same topic.
That being said, my goal for the title is to be catchy, and my goal for the slug is to succinctly reflect that. A basic practice you can do is take the title, remove the stop words, and that's your title. No need to use words like the, in, on or a in a link. Just adds unnecessary dashes, and makes it longer. There's always exceptions to this, but in general this is what I practice for good results.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞
Intermediate & Advanced SEO | | Wavelength_International0 -
Few pages without SSL
Hi, A website is not fully secured with a SSL certificate.
Intermediate & Advanced SEO | | AdenaSEO
Approx 97% of the pages on the website are secured. A few pages are unfortunately not secured with a SSL certificate, because otherwise some functions on those pages do not work. It's a website where you can play online games. These games do not work with an SSL connection. Is there anything we have to consider or optimize?
Because, for example when we click on the secure lock icon in the browser, the following notice.
Your connection to this site is not fully secured Can this harm the Google ranking? Regards,
Tom1 -
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Can noindexed pages accrue page authority?
My company's site has a large set of pages (tens of thousands) that have very thin or no content. They typically target a single low-competition keyword (and typically rank very well), but the pages have a very high bounce rate and are definitely hurting our domain's overall rankings via Panda (quality ranking). I'm planning on recommending we noindexed these pages temporarily, and reindex each page as resources are able to fill in content. My question is whether an individual page will be able to accrue any page authority for that target term while noindexed. We DO want to rank for all those terms, just not until we have the content to back it up. However, we're in a pretty competitive space up against domains that have been around a lot longer and have higher domain authorities. Like I said, these pages rank well right now, even with thin content. The worry is if we noindex them while we slowly build out content, will our competitors get the edge on those terms (with their subpar but continually available content)? Do you think Google will give us any credit for having had the page all along, just not always indexed?
Intermediate & Advanced SEO | | THandorf0 -
Question about moving content from one site to another without a 301
I could use a second opinion about moving content from some inactive sites to my main site. Once upon a time, we had a handful of geotargeted websites set up targeting various cities that we serve. This was in addition to our main site, which was mostly targeted to our primary office and ranked great for those keywords. Our main site has plenty of authority, has been around for ages, etc. We built out these geo-targeted sites with some good landing pages and kept them active with regularly scheduled blog posts which were unique and either interesting or helpful. Although we had a little success with these, we eventually saw the light and realized that our main site was strong enough to rank for these cities as well, which made life a whole lot easier, not to mention a lot less spammy. We've got some good content on these other sites that I'd like to use on our main site, especially the blog posts. Now that I've got it through my head that there's no such thing as a duplicate content penalty, I understand that I could just start moving this content over so long as I put a 301 redirect in place where the content used to be on these old sites. Which leads me to my question. Our SEO was careful not to have these other websites pointing to our main site to avoid looking like we were trying to do something shady from a link building perspective. His concern is that these redirects would undermine that effort and having a bunch of redirects from a half dozen sites could end up hurting us somehow. Do you think that is the case? What he is suggesting we do is remove all of the content that we'd like to use and use Webmaster Tools to request that this content be removed from the index. Then, after the sites have been recrawled, we'll check for ourselves to confirm they've been removed and proceed with using the content however we'd like. Thoughts?
Intermediate & Advanced SEO | | LeeAbrahamson0 -
Redirecting one site to another for link juice
I have two sites with same theme - buying cars. I am going remove one of the sites from being crawled permenantly (ie junkthecars.com) and point domian via 301, to another similar theme site (sellthecars.com). The purpose is to simply pass the SEO link juice from one site to the other as we retire junkthecars.com.... Is a forwarding of the domain OK and the best way for the search engines to increase the rank of sellthecars.com (we hate to wast the link work done on Junkthecars.com)? What dangers should I look for that could hurt sellthecars.com if we do the redirect at a simple TLD?
Intermediate & Advanced SEO | | bestone0 -
Easy way to change wordpress category titles. Currently categories are appearing with the same title?!
I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.
Intermediate & Advanced SEO | | SamCUK0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0