• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?

        Intermediate & Advanced SEO
        3
        7
        3287
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Kingalan1
          Kingalan1 last edited by

          Greetings:

          Our New York City commercial real estate site is www.nyc-officespace-leader.com.

          Key MOZ metric are as follows:

          Domain Authority: 23
          Page Authority: 33
          28 Root Domains linking to the site
          179 Total Links.

          In the last six months domain authority, page authority, domains linking to the site have declined. We have focused on removing duplicate content and low quality links which may have had a negative impact on the above metrics.

          Our ranking has dropped greatly in the last two months. Could it be due to the above metrics? These numbers seem pretty bad. How can I reverse without engaging in any black hat behavior that could work against me in the future?

          Ideas?
          Thanks, Alan Rosinsky

          1 Reply Last reply Reply Quote 0
          • jlane9
            jlane9 @Kingalan1 last edited by

            Hello Alan, Jane got a lot of good answers for you below. I do agree with her ... Google is going to discover links at different times as many different sites get crawled. Your website ranking can be improved at all times as Google discovers the new links you build or acquire. We see clients site rankings go up consistantly all year long ... Not just 1 or 2 times per year during an update.

            Like Jane said, that's where penalties are being discovered and given out. Your website will benefit from new links anytime they are discovered.

            Regarding building links ... Social media shares and likes are not to replace link building but in addition to that work. ( Bit.ly is fine ) If you have time and know what to do, you could certainly get those links yourself. My clients just don't have time and are unsure how or where to get links. If you hire a good company, they should be able to make a big impact on a site with a relatively low DA / PA within a few months for sure.The higher your scores the more work it tkaes to improve them. It's easier to go from a PA of 15 to 25 than to go from a PA of 35 to 45.

            Of course high quality content is the first step, next step is to get that content out to readers and followers so they can share the content they like. I would share your content on your social media platforms you use and work on buiding subscribers and an email list.

            You could send out market analysis of sales in your area by price range, average days on market till sold. Put something usefull together ... you could also ask questions to your clients, sort of verbal survey to find out what kind of info they would like to see. Then put an optin offer, sign up with your email here and get our FREE market report... Real estate mistakes to avoid ! Give out some valuable info, help them out and build a loyal following.

            You should do some research on your top ranking competitors and see where their highest PA backlinks are coming from ... and go after these links first ... that should get you some faster results ... of course research those links and make sure they are quality before you add them to your website.

            For Twitter how about you use a more specific term like #nycofficespace

            All the best,

            Joe

            1 Reply Last reply Reply Quote 0
            • JaneCopland
              JaneCopland @Kingalan1 last edited by

              Hi Alan,

              I replied to you about this on another thread, but I wanted to reiterate:

              My SEO firm claims that Google looks at link profile only when there is a Penguin update and that these only occur once or twice a year.

              This is not correct. Google only looks at removing or handing out Penguin penalties during a Penguin update (1, 2 or 3 times per year is the norm), but regular sites with regular link development can improve at all times. Link building might take a month or so to really show progress, but Google crawls and updates its indices almost constantly. It's simply not true that you will only see ranking improvements once or twice a year.

              Similarly, you can lose rankings if you lose links that were counting, outside of a Penguin update.

              Regarding DA and PA - yes, you can rank well with any combination of these. They are not indicators of how well you will rank, but a gauge of what your site's authority is relative to every other site Moz analyses, based upon backlinks. DA and PA are configured in a way that is meant to best represent how Moz believes Google values backlink profiles, but clearly Moz doesn't have access to Google's actual algorithm or measures of which links Google counts / discounts / values / doesn't value.

              Also, "can I rank well" depends on what query you want to rank for. You will easily outrank a far higher authority website if your site is much more relevant to the query (although it's annoying to see high authority websites pop into SERPs for queries that they're not particularly relevant for, and it does happen from time to time).

              If you have relatively low authority and you're trying to rank against similar websites with DA / PA scores in the 70s or so, your job is likely to be a lot harder. That said, it can still be done with focus on the specific niches you're interested in and work on improving the number and quality of links pointing to the site.

              Hope this helps.

              Cheers,

              Jane

              1 Reply Last reply Reply Quote 1
              • Kingalan1
                Kingalan1 @jlane9 last edited by

                Hi Joe:

                Thanks for your response!!

                My site is kind of dead in the water at the moment. It is my primary lead generation tool so this is very bad. Do you think that getting social media likes shares and links on Twitter and Facebook will work faster that acquiring links? Also what do you mean by using "an absolute domain" for social media posts? At the moment I take the URLS and have them reduced by Bitly so they are not as long. Is that OK? Also, on Twitter I always use #OfficeSpace at the end of the Tweet, is that best practice?

                Regarding building links, do you think this would occur naturally if I add high quality blog posts or do you think it best if I somehow solicit these links? Can I develop these links myself or am I better off hiring an online marketing firm to generate them?

                On a global basis I am a bit puzzled regarding how links work and when the effect ranking. My SEO firm claims that Google looks at link profile only when there is a Penguin update and that these only occur once or twice a year. So I am puzzled that my ranking has dropped after links have been removed, because there has not been an update. By the same token I have been told even if I build links that will have no effect until the next Penguin update. Am I understanding this correctly?

                Best, Alan

                JaneCopland jlane9 2 Replies Last reply Reply Quote 0
                • jlane9
                  jlane9 last edited by

                  That makes more sense to me now.

                  I would say that because you had so many links removed overall, some of which were definately bad links ... the sheer volume of links reduced your DA because even though some were bad links ... most likely some of them still did pass on some link juice (DA) to your website. That being said ... i have seen websites with just a hundred high quality back links out rank websites with thousands of low quality links ... it really is a tough mathematical equation to figure out exactly.

                  Make sure you get social media likes, shares and tweets ... also make sure you use the full absolute link like this http://www.mysitenamehere.com  when adding a link to your tweets ...

                  Also focus on getting some high quality backlinks from related domains / citations with a higher PA than your website.  Remember Google ranks pages, not websites ... so you really want to look at the PA of the actual page your back ink will be on ... not the DA for the whole domain.

                  Overall you are much better off in the long run by cleaning up the site and the bad links. Now just a little rebuilding to strengthen your website scores.

                  Joe

                  Kingalan1 1 Reply Last reply Reply Quote 0
                  • Kingalan1
                    Kingalan1 @jlane9 last edited by

                    Hi Joseph:

                    Thanks so much for your response!

                    Our DA and PA numbers were a lot better in the past. Domain Authority was around 35 last September.

                    Since November I took the following steps that were suppose to help according to my SEO provider:

                    -Ran Copyscape report on site and got rid of about 12 pages of partially duplicate content. Page count for our site is 650 pages.

                    -A former developer had a mirror site that was indexed by Google. We had that removed.

                    -We used a 3rd party listing source that had thousands of pointed thousands of alpha numeric URLs to our site. We removed these links.

                    -In April we requested that about 100 domains remove toxic links to our site. About 30 complied. We disavowed the rest. We followed Google's SEO best practices, so I am very puzzled by the drop in DA and PA.

                    Any ideas???

                    Thanks, Ala

                    1 Reply Last reply Reply Quote 0
                    • jlane9
                      jlane9 last edited by

                      Hello Alan,

                      Yes, your website can rank with those numbers ... it's going to come down to your competitiors numbers as well as on page factors and keyword usage in titles and descriptions ect. ect. Based on the keywords you are going after and the competition level for each.

                      Of course building high quality backlinks will help get those DA and PA numbers up as well. There is no quick easy way ... just hard consistant work.

                      Also social media likes and shares and overall engagement will help with your rankings as well. Get your site liked and shared and tweeted about on a regular basis. Google +, facebook, twitter seem to help my sites do better.

                      It's basically a little bit of everything done consistantly while tracking and testing.

                      What were your DA and PA numbers before you noticed the drop in rankings ?

                      Hope that helps a bit!

                      Kingalan1 1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • shabbirmoosa

                        Rel canonical tag from shopify page to wordpress site page

                        shopify wordpress canonical

                        We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?

                        Intermediate & Advanced SEO | | shabbirmoosa
                        0
                      • naturalsociety

                        Shopify Site with Multiple Domains?

                        Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is:  https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike

                        Intermediate & Advanced SEO | | naturalsociety
                        0
                      • ParisChildress

                        If a page ranks in the wrong country and is redirected, does that problem pass to the new page?

                        Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?

                        Intermediate & Advanced SEO | | ParisChildress
                        1
                      • WebMarkets

                        Realistic expectations to increase domain authority

                        A) what is a realistic timeline to increase a websites domain authority by 20 points? B) what are the most important factors to increase a websites domain authority?

                        Intermediate & Advanced SEO | | WebMarkets
                        0
                      • Carissamay

                        Why is my domain authority still 1?

                        I changed the domain of my website from www.vanillacrush.co.uk to www.carissamay.co.uk at the end of December and yet my DA for carissamay is still 1. As advised, I set up a 301 redirect from VC to CM which seems to be working fine. However when I check on redirect detective it tells me I also have a 302 set up. Could this be confusing things? http://www.vanillacrush.co.uk http://www.vanillacrush.co.uk/ http://www.carissamay.co.uk Any help would be greatly appreciated! Many thanks

                        Intermediate & Advanced SEO | | Carissamay
                        0
                      • vinodh-spintadigital

                        Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?

                        We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site.  I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains.  As far as i can see in many of the metrics these are considered as seperate websites.  We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.

                        Intermediate & Advanced SEO | | vinodh-spintadigital
                        0
                      • adzhass

                        Google cache is showing my UK homepage site instead of the US homepage and ranking the UK site in US

                        Hi There, When I check the cache of the US website (www.us.allsaints.com) Google returns the UK website. This is also reflected in the US Google Search Results when the UK site ranks for our brand name instead of the US site. The homepage has hreflang tags only on the homepage and the domains have been pointed correctly to the right territories via Google Webmaster Console.This has happened before in 26th July 2015 and was wondering if any had any idea why this is happening or if any one has experienced the same issueFDGjldR

                        Intermediate & Advanced SEO | | adzhass
                        0
                      • bjalc2011

                        Could ranking problem be caused by Parked Domain?

                        I've been investigating a serious Google ranking drop for a small website in the UK. They used to rank top 5 for about 10 main keywords and overnight on 24/3/12 they lost rankings. They have not ranked in top100 since. Their pages are still indexed and they can still be found for their brand/domain name so they have not been removed completely. I've coverered all the normal issues you would expect to look for and no serious errors exist that would lead to what in effect looks like a penalty. The investigation has led to a an issue about their domain registration setup. The whois record (at domaintools) shows the status as "Registered and Parked or Redirected" which seems a bit unusual. Checking the registration details they had DNS settings pointing correctly to the webhost but also had web forwarding to the domain registrar's standard parked domain page. The domain registrar has suggested that this duplication could have caused ranking problems. What do you think? Is this a realistic reason for their ranking loss? Thanks

                        Intermediate & Advanced SEO | | bjalc2011
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.