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        4. Thumbtack Blatantly Violating Google TOS?

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        Thumbtack Blatantly Violating Google TOS?

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        • kirmeliux
          kirmeliux last edited by

          Hi,

          We have a business registered on Thumbtack so we receive their newsletters. I'm aware that review sites offering a "badge" or verification logo which links back to your profile is nothing new. But the email I received from Thumbtack is a fairly blatant attempt to game Google for popular keywords.

          I was just curious on your thoughts about this. I believe it was Overstock who did something like this and got slapped by Google pretty hard for a while. Could Thumbtack be heading down the same path?

          Image: http://i.imgur.com/FWPnmEP.jpg

          1 Reply Last reply Reply Quote 0
          • Travis_Bailey
            Travis_Bailey @YairSpolter last edited by

            Ten. Years. Later. XD

            It is pretty interesting to note that they specifically state they've removed the 'bonus' internet points from Thumbtack profiles. I would imagine they were told it might improve their case. It's definitely a bit of a SWAG on my part, but even the goofy internet points may have been considered material.

            One could see how possibly having more 'internet points' may influence a purchase/contract decision. So that may be enough to support a materiality claim as well.

            1 Reply Last reply Reply Quote 0
            • kirmeliux
              kirmeliux @YairSpolter last edited by

              Yup. I just saw the article. Looks like they actually used my screenshot on it from last year. Glad to see they were punished. I hate when giant sites get a free pass on stuff like this.

              1 Reply Last reply Reply Quote 0
              • YairSpolter
                YairSpolter last edited by

                Looks like it caught up with them: http://searchengineland.com/confirmed-google-venture-backed-thumbtack-hit-with-manual-action-for-unnatural-links-222664

                kirmeliux Travis_Bailey 2 Replies Last reply Reply Quote 0
                • kirmeliux
                  kirmeliux @Travis_Bailey last edited by

                  Sorry, the link is definitely follow and as you noted, an obvious exact match anchor. They're a huge site and are obviously aware of what they're doing. The link itself goes to the person's profile page and not a generic category page which is still pretty risky.

                  1 Reply Last reply Reply Quote 1
                  • Travis_Bailey
                    Travis_Bailey last edited by

                    It's pretty hard to tell if that's a followed link, what with the strike-out and all. Though I would say this falls into the link scheme category, given the exact match anchor text. Google has already been fairly clear that badge/widget links, especially those that pass PR and include exact match anchors, are seen as manipulative.

                    So yes, it appears they're playing a pretty dangerous game. Though they may slide in under the wire until it comes to a manual review, or if it becomes so noticeable that it's filtered or hit by the algorithm. It definitely violates a few of these guidelines on link schemes.

                    kirmeliux 1 Reply Last reply Reply Quote 0
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