• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. White Hat / Black Hat SEO
        4. Internal Links to Ecommerce Category Pages

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Internal Links to Ecommerce Category Pages

        White Hat / Black Hat SEO
        5
        5
        2854
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • BobGW
          BobGW last edited by

          Hello,

          I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended?

          Thanks

          1 Reply Last reply Reply Quote 0
          • Mrs.Anastacio
            Mrs.Anastacio last edited by

            H have a general question about internal linking, I ask my question by one example:

            home page---->category (toaster)---->products

            In product pages I have linked the anchor texts like " Bosch toaster model XXXX " to Toaster category.

            It is my question: is it right strategy. should I use only "Bosch toaster" to link to the category.

            I should say I have breadcrumb for internal linking but I need help to have a good strategy to help the categories to be in SERP

            please help me

            1 Reply Last reply Reply Quote 0
            • Chris.Menke
              Chris.Menke last edited by

              The existence of categorization facilitates structure/hierarchy and aids visitors in finding like or wanted things. Because people tend to search for keywords that are categorical, it turns out that optimizing category pages helps to bring additional visits in from search engines. Category-type keywords also tend to be more competitive and thus require greater effort to attain visibility.

              So the trick is to create logical structure/hierarchy in the most optimized way possible, i.e., around the least competitive  terms that will bring in the maximum amount of traffic for the strength of the domain/category page.  At the same time, they should strive to demonstrate features and benefits to the visitor, be creative, and provide a point of view that contributes to the overall brand message. I find that sites with unique, imaginative categories are far more likely to engage me than those that are run of the mill.

              So, in answer to your question, internal links and their anchor text contribute to the conceptual structure your site presents to search engines and visitors and, as such, are an important part of a well-made site.  If your categories have a well thought out purpose and strategy and are well integrated into the fabric of your brand, you'll find yourself linking to them from other places in your site more often than  you will to individual product pages.  Not only does that make sense for the visitor, but search engines pick up on it too and tend to lend greater weight/strength to those pages.

              1 Reply Last reply Reply Quote 2
              • Marcus_Miller
                Marcus_Miller last edited by

                Hey Bob

                In this kind of instance we can almost defer to common sense.

                • what are our important pages?
                • how will people arrive at these pages?
                • how will people browse to these pages?

                If you sell 100 products and have 5 categories those categories are likely important pages - important for a user on your site and important for users in search. Having a consistent internal navigation helps indicate to the search engines that these pages are important enough to link to on every page. It also ensures site users can jump from category A to category B. Good for people, good for search engines - win win.

                In an ideal world we want a nice consistent hierarchy with your persistent navigation and URLs all being well aligned.

                Nav

                • Home
                • Products
                • -> Category A
                • -> Category B
                • -> Category C
                • Contact

                URL Structure

                /
                /products/
                /products/category-a/
                /products/category-b/
                /products/category-c/
                /contact/

                Then any other elements can also line up - page titles, meta descriptions, breadcrumbs, h tags etc.

                Ultimately, this is not any kind of SEO voodoo but rather the nuts and bolts of a user friendly and search friendly site.

                Hope that helps! 
                Marcus

                1 Reply Last reply Reply Quote 2
                • Mr.bfz
                  Mr.bfz last edited by

                  Sure, not only still apply but internal link architecture is one of the main important on page optimization for a site.

                  The idea is that by internal links you are telling google which pages are the most important in your site. You can even check your most internal linked pages in WBT.

                  It is recommended to create links to your category pages in a natural way that increases UX.

                  I hope it helps!

                  1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Arlinaite47

                    Inbound links to internal search with pharma spam anchor text. Negative seo attack

                    Suddenly in October I had a spike on inbound links from forums and spams sites. Each one had setup hundreds of links. The links goes to WordPress internal search. Example: mysite.com/es/?s=⚄

                    White Hat / Black Hat SEO | | Arlinaite47
                    0
                  • vtmoz

                    Is it Okay to Nofollow all External Links

                    So, we all "nofollow" most of the external links or all external links to hold back the page rank. Is it correct? As per Google, only non-trusty and paid links must be nofollow. Is it all same about external links and nofollow now?

                    White Hat / Black Hat SEO | | vtmoz
                    0
                  • SwanseaMedicine

                    Would you disavow links that have a Moz Spam score of 5?

                    As the question suggests...

                    White Hat / Black Hat SEO | | SwanseaMedicine
                    0
                  • David-Kley

                    Should You Link Back from Client's Website?

                    We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
                    1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
                    2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
                    1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
                    2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.

                    White Hat / Black Hat SEO | | David-Kley
                    2
                  • esiow2013

                    Does Google crawl and index dynamic pages?

                    I've linked a category page(static) to my homepage and linked a product page (dynamic page) to the category page. I tried to crawl my website using my homepage URL with the help of Screamingfrog while using Google Bot 2.1 as the user agent. Based on the results, it can crawl the product page which is a dynamic. Here's a sample product page which is a dynamic page(we're using product IDs instead of keyword-rich URLs for consistency):http://domain.com/AB1234567 Here's a sample category page: http://domain.com/city/area Here's my full question, does the spider result (from Screamingfrog) means Google will properly crawl and index the property pages though they are dynamic?

                    White Hat / Black Hat SEO | | esiow2013
                    0
                  • binpress

                    Are link directories still effective? is there a risk?

                    We've contracted a traditional SEO firm, mostly for link building. As part of their plan they want to submit our site to a large list of link directories, and we're not sure if that's a good option. As far as we know, those directories have been ineffective for a long time now, and we're wondering if there is the chance of getting penalized by google. When I asked the agency their opinion about that, they gave me the following answer - Updated and optimized by us - We are partnered with these sites and control quality of these sites. Unique Class C IP address - Links from unique Referring Class C IP plays a very important role in SEO. Powered by high PR backlinks Domain Authority (DA) Score of over 20 These directories are well categorized. So they actually control those directories themselves, which we think is even worse. I'm wondering what does the Moz community think about link directory submission - is there still something to be gained there, is there any risk involved, etc. Thanks!

                    White Hat / Black Hat SEO | | binpress
                    0
                  • CaseyDaline

                    Off-page SEO and link building

                    Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked  about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey

                    White Hat / Black Hat SEO | | CaseyDaline
                    0
                  • petewinter

                    Can a Page Title be all UPPER CASE?

                    My clients wants to use UPPER CASE for all his page titles. Is this okay? Does Google react badly to this?

                    White Hat / Black Hat SEO | | petewinter
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.