Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Address Format for Local SEO
-
Hi, Ive been reading how important it is to get the address of a business consistent and written in the right format to help with Local Search Engine Rankings. Is this correct?
If this is the case, are there any online generators to help create this html in the right format to put into a webpage.
Thank you.
-
Hi, does the format of these matter for SEO? does the address need to match google EXACTLY for these parts? For example:
Suite to Ste.
Drive to Dr.
Address #320 to Address 320
-
OK, thanks for the info Mick!
-
The right format means ensuring everywhere online that your business appears the address is identical. The same goes for the telephone number.
So for example
Acme Ltd
Some Street
Bigtown
AB1 XYZis not the same as
Acme Ltd
Unit 1
Some Street
Bigtown
District
AB1 XYZor
Acme;
Some Street;
District;
AB1 XYZHow that is coded into the html is not so important as long as the text is crawl-able and presented in an address format.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yahoo Local Business Listings Hijacked
We are a solar company with three locations. When claiming our business listings on Yahoo (Yext), we noticed that one of them had already been claimed. The name of our company and our phone number were changed to a lead generation company. Upon further inspection, this company has hijacked hundreds of listings throughout the state and the country. To see the extent of it, go here:
Local Listings | | SS.Digital
https://search.yahoo.com/local/s;_ylt=A0SO8odHUOZZdVUAYwBXNyoA;_ylu=X3oDMTByNWU4cGh1BGNvbG8DZ3ExBHBvcwMxBHZ0aWQDBHNlYwNzYw--;_ylc=X1MDMTM1MTE5NTExOARfcgMyBGdwcmlkA3loNXdiQlJqVE9HMm9MdXlUSklLdEEEbl9zdWdnAzEEb3JpZ2luA3NlYXJjaC55YWhvby5jb20EcG9zAzAEcHFzdHIDBHBxc3RybAMEcXN0cmwDMjIEcXVlcnkDc29sYXIgY29ubmVjdG9yIGlydmluZQR0X3N0bXADMTUwODI4MTk4MA--?fr2=sb-top-search&p=solar+connector+irvine&fr=yfp-t- Or, just search in Yahoo's Local search section for "Solar Connector Irvine" or pretty much any city in California. On every hijacked listing, the company name is changed to "Solar Connector" and the phone number is changed to a unique local number, but all the other information is left the same. Now when people think they are calling our business, they get a shady lead gen company instead. I have submitted a request to Yext and have tried (and failed) to find a support phone number. This is a widespread, blatant fraud, and I would hope they would have interest in fixing it. Solar Connector (fake name) is associated with SolarAmerica.com, which is run by Clean Energy Experts, which was purchased by Sunrun (a publicly traded company). My specific question is, does anyone have any insight on the best method for getting help from Yahoo/Yext? Other than through their "help portal" on the website. I need to speak with a human being.1 -
Do you need contact details (NAP) on every page of your website for local search ranking ?
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also. Is having your contact details on every page a ranking factor for local search ?
Local Listings | | mike8780 -
Local SEO: Special charakters in brand name?
Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas
Local Listings | | Jo_Da0 -
Concerned about cannibalization for local SEO results. Should we move some of our location pages to a subdomain?
Currently we are providing local SEO recommendations for a well known pharmacy chain. Like most major brands they enjoy multiple organic (not just 3 pack results) listings when people search for local phrases such as "Dallas pharmacy clinics'". The issue is that all these listings are coming from the same domain page. We are seeing multiple listings both branded and non-branded search queries. Our concern is that Google will someday decide to choose one listing as the most authoritative and nix the rest of the local listings which will reduce their first page search engine saturation. To maintain first page saturation we are considering recommending to the client that they move some of their location listings
Local Listings | | RosemaryB
to a subdomain (different IP address) to avoid a Google "clean up". Please note that our client is certainly not using any "doorway" pages but some of these are very scarce on content. They do not have an issue with duplicate content either. By using subdomains could we help maintain our client's first page saturation? Any links to articles would be much appreciated.0 -
Local citations from business directories in other countries
Hi all, I normally work for clients in my home county (The Netherlands) and with local citation building I focus on Dutch websites or well know .com websites in the Netherlands. My rule of thumb kinda was, if it’s not known in the Netherlands it isn’t worth getting mentioned there. Since The Netherlands are pretty small and I think Google ain’t perfect I was wondering if it makes sense to list a Dutch business on any .com business listings that are internationally big, but aren’t well known in the Netherlands. Two reasons that got me thinking this direction: A big well known Dutch company offers a service such as Moz local and did integrate their service with several international business listing websites that I never heard off, since these business directories focus themselves on other parts of the world. Google ain’t perfect and I think they got more budget to identify trustworthy business directories with an international focus or a focus on America then with a focus on The Netherlands. So I’m wondering if it makes any sense to list a Dutch business on let’s say the top 20 international business directories (although these directories don’t have any brand recognition in The Netherlands).
Local Listings | | Bob_van_Biezen0 -
Is eLocal a scam or legitimate directory for local SEO?
I just got an email from eLocal with information that is way farther off than any other email I have received from directories I know. I ran a search on them, and it definitely seems fishy. Plus, it's not showing up as a problem in my Moz Local account. However, I don't want an inconsistent listing if this is a legitimate site I should correct. Anyone have experience with them? What should I do? Thanks for the assistance, Ruben
Local Listings | | KempRugeLawGroup0 -
Transferring SEO services from one agency to another - troubles, concerns, etc.?
Hey Moz Community, I have a friend I'm asking for who has an agency and will be taking over SEO from another agency. One thing that worries me is that the agency has confirmed dozens of locations in Google Places (about 60-100) for this business. How would you transfer Google Places ownership (assuming they cooperate)? Could the previous agency delete these listings? If so, how would that affect Local SEO? For example, the location and phone number is already on the website. Isn't that good enough for all of these locations (about 100)? I hope this is clear; please let me know if not. I would be interested in hearing any other feedback about moving agencies. Thanks, Cole
Local Listings | | ColeLusby0 -
Does embedding Google map help local SEO?
Hi I am curious if adding a embedded Google map to a footer helps for Local seo? Thank you
Local Listings | | Berner1