Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema description wordcount guidelines ?
-
Hi
is there a wordcount guideline for the description field in Ravens schema creator ?
according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description!
I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ?
I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ?
cheers
dan
-
Good info thanks
-
Tried it a couple of times, but I was really surprised how terrible they are at identifying the content you serve on pages. That's why we started a while ago with completely integrating Schema.org as far as we can to make sure they'll 'get' it.
-
Good advice
have you any experience of using data highlighter in gwt at all ? any good ?
all best
dan
-
You're welcome. That's also why I always code my own Schema integrations so I don't have to worry about the limitations of a tool.
-
Thanks for that good resource Martijn !
Only thing is it just confirms that I should be able to add offer/ticket info yet schema creator plugin offers no such fields option for events but i have emailed Raven support rabout that & the fact that event data i have created so far is actually being displayed visually on the page too which seems strange
All Best
Dan
-
Hi Dan, I could explain a lot of things here but I would recommend to visit and read the content on this page: https://support.google.com/webmasters/answer/164506?hl=en Google will explain what you need to do to get event snippets.
-
Thanks for commenting Martijn !
O.k so i fill in the description field to simply describe this instance of event schema, but should not expect that to be used in the actual rich snippet since G will fill that with content from the page ?
Also since the event in question is a paid course, where do i put price in Ravens schema creator since there is no price like field ? I see on some resources that prices/costs should be added to event schema via an 'offers' attribute but Ravens schema creator wp tool does not include an offers field within 'events'. Do i neen to create a separate 'offers' item/schema after i create and implement the events schema ?
All Best
Dan
-
Hi Dan, there is no word count guideline for this at all. They're not using the event descriptions itself I think in the rich snippets but only the name of the event. You have to tell them though about the description because otherwise it's not a valid implementation but there is no certain limit.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | | AnkitS.19900 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
How often should we refresh or rewrite product descriptions?
is it good practice to rewrite our product descriptions every few months? Thanks
On-Page Optimization | | onwardsandupwards0 -
URL Domain Used in Meta Description
Today I was asked if using a domain url in your meta description can have a negative impact on your website. This description includes a list of the homepage url, but directs visitors to a different internal page of the website. My concern fell with directing visitors to a different page of the site, but promoting the homepage in the description/snippet. With Penguin 2.1 release on the 4th, I'm very cautious of my links/urls. What are your thoughts behind this? What are the possible, if any negative impacts this could have on a site? This URL does have a brand name as so the Title.
On-Page Optimization | | flcity150 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
Duplicate Title and Meta Description Tags in Shopify with this App
Hello. I'm finding that by adding the Ultra SEO app in Shopify, I now have duplicates of the Title tags and Meta Descriptions. It looks like it's pulling title tags from the Shop info, the product or page titles as well as the Title tag I add in Ultra SEO. The website is 1bigcookie.com. The duplicate meta descriptions are from the text I entered in the meta description field in Ultra SEO. I entered the canonical url code shopify specifies to help with duplicate content, but what about duplicate title and meta description tags on the same page?
On-Page Optimization | | mymochamoney0 -
Schema.org for a rental site with more than one apartment per address
I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary
On-Page Optimization | | AdrienOLeary0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0