Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Publishing testimonials on your site that are from your Google + (or other review sites page)
-
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible.
(I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
-
Hi Sam!
It might be helpful to start with a little clarification here - in Local SEO, the term 'testimonials' tends to indicate direct-to-business owner content while the term 'reviews' typically indicates content that exists on a third party platform. In researching this topic, it would likely be better to search for 'reviews' rather than 'testimonials' as you are talking about third party reviews.
Mike Blumenthal wrote a great little post about this earlier this year:
http://blumenthals.com/blog/2014/04/24/using-google-reviews-on-your-website/
Hope it helps!
-
I would agree with everyone here that duplicate content isn't really an issue here. And it's really not the concern it once was. I personally would take a screen shot though, just to show where the original is for your audience. I also heard somewhere that you can't republish Yelp testimonials elsewhere, or maybe it was Google+, and have them still featured on the original source. So you may want to double check the rules around testimonials for those two sites.
-
If you're really worried about content duplication, I would do as you suggest, placing them as an image. Personally, I wouldn't lose sleep at night if I copied and pasted some reviews from my G+ Local.
(Former?) Google employee, Matt Cutts once posted a video claiming that duplicate content won't hurt you unless it's spammy. https://www.youtube.com/watch?v=Vi-wkEeOKxM&feature=youtu.be
If you're still on the fence, what I would also suggest is to try asking the same question at Google's Webmaster Central Help Forum. I think you'd get a fairly definitive answer possibly from a Google employee like John Mueller.
-
Differently from (as an example) facebook, google + API doesn't provide a mean of extracting customer reviews. So programmatically you can't, given you rule out scraping them.
Manually you can do whatever you want.
As for content duplication, is a risk, but there's no such thing as content duplication penalization, when facing duplicate content google just make a choice, indexing one or another.
And to have google consider your content duplicate, you really need to copy everything, and have you page share the vast majority of the html with another page.
-
Having a testimonials page on your website is a great idea. It shows the clients going to your website that you are a good provider. I would think you could just place "Review from Google+" or "Review from Yelp" at the bottom of a comment.
Here is our testimonial page: http://www.essentialpest.com/testimonials/
We don't place reviews from other websites. The testimonials we have posted came from emails, letters, etc. - However, I would think that if you linked the word "Google+" from "Review from Google+" with a link to that review, it would just be proof that review does exist.
This may be useful to you. http://a-moz.groupbuyseo.org/blog/getting-reviews-the-right-way-for-local-businesses
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is It Beneficial to 'Like' My Clients Google Reviews?
I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?
Reviews and Ratings | | Justine.Hedge3 -
Does anyone use an embeddable Google review widget?
Currently, I use an embeddable Yelp review widget on my site. The widget I use has been helpful, but is no longer actively maintained and I'd prefer to show Google reviews instead. Does anyone have a recommendation for a widget to embed Google reviews?
Reviews and Ratings | | Dions0 -
How many Google reviews can I collect at once?
I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?
Reviews and Ratings | | GabeGibitz0 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Moving my photography business to another state. Is it possible to transfer Google My Business listing WITHOUT losing my Google Reviews?
A friend of mine is transitioning her photography business to another state. She moved about 5 years ago and consequently lost all of her Google+/Yelp reviews. Having reviews as a photographer is EXTREMELY important for her business reputation. She doesn't want this to happen again. Is it possible to change the location of a Google my Business page and keep the existing reviews? Thanks
Reviews and Ratings | | RosemaryB0 -
Is there a better way to wrap schema on a testimonial page? Example website shown
Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!
Reviews and Ratings | | Shawn1240 -
Too many reviews too quickly?
Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0