• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Reporting & Analytics
        4. Can you arrange Google Analytics source/medium traffic by percentage change?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Can you arrange Google Analytics source/medium traffic by percentage change?

        Reporting & Analytics
        6
        7
        4045
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • VanguardCommunications
          VanguardCommunications last edited by

          I'm doing a year to year traffic audit for a client.  I would like to analyze Google Analytics source/medium traffic by percent change.   Is there a way to do this?  Do I have to create a custom variable?

          9BH70RO

          1 Reply Last reply Reply Quote 0
          • KristinaKledzik
            KristinaKledzik last edited by

            As most people here have said, the best way is to just do this work outside of GA. Custom variables have to track current site performance, so I don't believe there's a way to build a custom variable that looks at data as it's been recorded in GA in the past.

            There are a lot of ways you can put the data together, but when I usually do is use Google's Compare option as you select the time period you're looking at. When you export the data to Excel, Google will create a separate row for every time period, like this:

            Source / Medium   |     Date Range                              |     Sessions     .....

            google / organic      |     Jan 13, 2015 - Feb 22, 2015     |     278,834   ...

            google / organic      |     Jan 13, 2014 - Feb 22, 2014     |     247,424   ...

            You can combine those into one row fairly easily with VLookup, as Ray suggested, or by creating a Pivot Table, where Source / Medium is the Row Label, Date Range is the Column Label, and Sessions (or whatever metric(s) you're interested in) is the Values.

            If you've created a Pivot Table, copy those values over to a new sheet, and calculate the percent change in each row, just like Ray said.

            Hope this helps!

            Kristina

            1 Reply Last reply Reply Quote 0
            • DonnaDuncan
              DonnaDuncan @Ray-pp last edited by

              If I'm understanding you correctly, I think you're going to have the same problem with channels. Google changed their reporting structure in July 2013.

              1 Reply Last reply Reply Quote 0
              • Ray-pp
                Ray-pp last edited by

                That would be effective if the Source/Medium was consistent between both years. You might have better luck with Channels for this method (less variation between years), but Source/Mediums are probably going to vary between years. I.e. 2013 includes a Source/Medium that no longer exists in 2014, so the data would not align neatly.

                DonnaDuncan 1 Reply Last reply Reply Quote 0
                • MonicaOConnor
                  MonicaOConnor last edited by

                  You don't have to run a VLookup necessarily. You can align the data side by side and do a simple division formula to calculate the percentage of change. Just copy and paste the data into two columns, and use the IMSUB to find the difference, then divide for a percentage.

                  1 Reply Last reply Reply Quote 0
                  • Ray-pp
                    Ray-pp last edited by

                    Hi VC,

                    Unfortunately, I do not think there is a default reporting option to sort a compared Source/Medium report by % changed. Absolute change is available (although sometimes doesn't sort properly) and may give you a good idea of the traffic differences - Absolute change may even be better since it could identify a low %, but high traffic change.

                    To find exactly what you're looking for I suggest:

                    • Export the Source/Medium data for 2014
                    • Export the Source/Medium data for 2013
                    • Run a VLOOKUP function in Microsoft Excel to have a single table with 2014/2013 data

                    Now, you can calculate percentages, absolute values, and sort/filter the data as you see fit. Google Analytics provides a lot of the necessary data analysis tools, but it doesn't replace the power of MS Excel :)....yet.

                    1 Reply Last reply Reply Quote 3
                    • Hutch42
                      Hutch42 last edited by

                      The easiest way to do this is to export the data and work with it outside of Google Analytics. I reccomend using http://www.nextanalytics.com/ to automatically export data from GA into excel.

                      1 Reply Last reply Reply Quote 2
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • ViviCa1

                        Attribution of conversions to payment gateway in Google Analytics

                        Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!

                        Reporting & Analytics | | ViviCa1
                        0
                      • ahirai

                        Using logical operators (AND / OR) in Google Analytics Goal Funnels

                        When setting up a Funnel within Google Analytics, is it possible to use logical operators (e.g. OR, AND) in the first (required) step of the funnel? For example, suppose I want to track users who visit page1.html AND page2.html before proceeding to the destination goal. I've entered two pages separated by the OR operator, and neither the "Verify this Goal" nor "Save" produces an error message - is it safe to assume that this is working as I intend? Thanks in advance!

                        Reporting & Analytics | | ahirai
                        0
                      • Kevin_P

                        Will changing the property from http to https in Google Analytics affect main unfiltered view?

                        I set my client up with an unfiltered view in Google Analytics. This is the one with historical data going back for years, so I don't want to do anything that will affect this view. Recently, the website moved from HTTP to HTTPS. There's a setting for the property that will allow me to change the property name to https://EXAMPLE.com and change the default URL to https://EXAMPLE.com. Questions: 1. If I change the property name and the default URL, will this somehow affect my unfiltered view in a way that I'll lose historical data or data moving forward? 2. I have heard that changing the default URL to HTTPS will help me avoid a common problem others have experienced (where they lose the referrer in Google Analytics and a bunch of their sessions go to direct / other). Is this true?

                        Reporting & Analytics | | Kevin_P
                        3
                      • ChrisAllbones

                        Can you track two Google Analytics Accounts on one site?

                        If you have a site that had an old analytics account and then implemented a new one is it possible to run tracking code that records to both accounts without causing your site or data issues? We are doing this so we don't loose data at any point - ideally it wouldn't have been split between the two but making one redundant isn't an option. Ideally we would have merged the data from both accounts and had one - however the research we have done points to this not being a possibility - unless one of you guys knows different? It would be great if anyone has experience on any this.. Thanks

                        Reporting & Analytics | | ChrisAllbones
                        0
                      • essentialworld

                        On google analytics what is Mozilla Compatible Agent under browser and OS?

                        On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?

                        Reporting & Analytics | | essentialworld
                        0
                      • dangaul

                        Comparing % Change, Google Analytics

                        Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!

                        Reporting & Analytics | | dangaul
                        0
                      • daracreative

                        Setting Up Google Analytic with Sub Folder Sites

                        What is the best way of setting up Google Analytic for a website that has many sub folders? The main site is example.com and it has 40 sub folder sites like example.com/uk example.com/France etc etc Would it be advised to track a single domain in Google Analytic then create filters for the sub folder sites. Filters > Include traffic from > Sub directories Also with this method is it possible to view overall incoming website stats for everything? Previous experience would be great with this thanks 🙂

                        Reporting & Analytics | | daracreative
                        0
                      • ocelot

                        Weird info from google analytics?

                        Hi Could anyone explain what these visits are in Google Analytics?  Under traffic sources and organic I am seeing lots of entries with data like below.  Any ideas what kind of traffic this is?  Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks

                        Reporting & Analytics | | ocelot
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.