Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Media Kit for SEO?
-
I am working with a company that gets a significant amount of press, but often we do not get links from these articles or the articles do not have the best anchor text. Any suggestion, tools, or articles that help optimize this exposure to for seo benefits?
-
Always create links in your press release itself, that was way back one of the most valuable lessons I learned. Second is that usually you could also add some links in the boilerplate with information on the spokes person/ company or CEO.
-
Why yes the is! In 2013 Kaila Strong wrote an in-depth article here: http://a-moz.groupbuyseo.org/ugc/guide-to-using-unlinked-brand-mentions-for-link-acquisition-20981 as one example.
One suggestion I'd add is the creation of a Media Kit page that provides pre-approved pull quotes, company related imagery (in various sizes), timeline and more can work well in either gaining hotlinks to the images or providing citation samples that make it quick and easy for someone writing an article to cite your company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
Do links from such sites as TripAdvisor give any weight or support for SEO
And what about other sites like quora or other niche forums/blogs where one might leave answers, with a link to their profile, which has a link back to the owner's website? _Cindy
Link Building | | cceebar1 -
Empty href damages SEO? (href="#")
Hello, I'm analyzing a website with thousands of pages.
Link Building | | prozis
I realized that on many of them they have empty links such href="#". I wonder if that will cause any SEO damage, or if Google will just ignore it as there isn't any link? I was reading about it and people seems to not be sure, although they recommend on forums to user the CSS pointer clickable instead of empty link. Let me know your opinion on this please! Thank you in advance!0 -
Is commenting on other peoples blogs / articles good for seo?
Hello everyone, Just a quick question, say if I find some websites which are relevant to my service and they have articles I can comment on and include my URL , will these help for SEO? The websites also have a good PR rating higher than 3 does this count towards anything? Would these links be classed 'follow' or 'nofollow' links - could something please explain what this means aswell. Thanks very much!
Link Building | | vanplus0 -
Local seo + phone number ?
I read that if I want successful local SEO campaign, I should use the same phone number in all my citations. But some citations are local for UK and I do not need to write the phone code +44, others require to use the phone code since they are international. Is it bad for my local SEO using 2 different numbers (with and without phone code) and how to avoid it ?
Link Building | | digitalkiddie2 -
Do inbound links to download .exe files improve SEO?
The site, (http://www.bartenderbarcodesoftware.com/) sells barcode software. They also provide free printer drivers on their site. During a recent domain change (before I started helping them), they began looking at their inbound links and found quite a few external sites linking to these download files. However, when someone clicks on the link on one of these sites (i.e. http://vvs-motor.com.ua/barcode-printer-drivers) it immediately begins downloading the file (i.e. http://www.seagullscientific.com/downloads/drivers/archive/7.2/7.2.4/Unimark_7.2.4.exe) without taking the visitor to the site. The owner would greatly prefer this traffic to engage with the site and is considering 301 redirecting those download links to an actual webpage. Question: Would this look suspicious to Google? Would this have a positive or negative effect on SEO? The last factor to consider is that many of these sites will likely just recreate the list based on the new links at some future point. Thanks for any help!
Link Building | | motosantiago0 -
Does link from a blog in Blogger.com helps in SEO ?
Do you guys think that adding good quality blogs to blogger.com and then getting a link from those blogs will help ?
Link Building | | Personnel_Concept0 -
Seo & Real Estate Site?
I am a Realtor. I am also a web developer. I want to make a site about real estate and web development. Primarily how I use my unique skills with web to sell homes. A real estate website caps it's Page Rank very low. There are not a lot of good backlinks to get when compared to the web development industry. There are millions of blogs I participate in about web development/seo. There are a lot of blogs I participate in about real estate too; however, the real estate websites all have low page ranks. This is obviously because the seo/web development industries know how to build page rank, which makes it easier to accumulate it. It's difficult finding good outlets to get link power from in real estate. How confused would google be? Is there an acceptable strategy to making this a reality? Please point out all of the variables I am not seeing. Pros and Cons. I'm not an SEO pro. I would be going for the keyword Pensacola Real Estate. I would accumulate backlinks from the real estate industry and the web design industry. Help 🙂
Link Building | | JML11790