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        4. Google Displays Domain / URL Above Description?

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        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Google Displays Domain / URL Above Description?

        Branding
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        • EGOL
          EGOL last edited by

          I am seeing a new SERP format from Google. (new for me at least)

          In the past the title tag would display as the first line of a listing, followed by description and domain / URL.

          Today I see the domain / URL as the second line.

          This is placing an emphasis on "Who".  If you have a big brand or a great URL this might be helpful to your CTR.

          Are you seeing this?  What do you think of it?

          1 Reply Last reply Reply Quote 0
          • Helen
            Helen last edited by

            We are also seeing the new format as well in Google Canada -  in English and French.

            1 Reply Last reply Reply Quote 1
            • oznappies
              oznappies last edited by

              We are seeing the same on the Australian Google and we are a start up (3 months old) by we are still climbing in rank, so it has no adverse effect on us.

              1 Reply Last reply Reply Quote 2
              • Dan-Petrovic
                Dan-Petrovic last edited by

                Yup. This is pretty much default view for all my searches now. The who and authoriship seem very important to Google right now. So if you're nobody you won't do well. Issue for start-ups?

                1 Reply Last reply Reply Quote 2
                • KeriMorgret
                  KeriMorgret last edited by

                  I've seen mention of it on Twitter, and I'm seeing the URL directly under the title tag in my results, both logged in and logged out. I bet there will be coverage of it on Search Engine Roundtable in the next day or two.

                  1 Reply Last reply Reply Quote 2
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