Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from the Same Domain (But Different Pages)
-
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me).
As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value.
Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute.
I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question:
If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit?
Thanks for your time!
-
A natural backlink profile has diversity - get ready for it - naturally. While in a perfect world, you want a strong variation in the number of domains linking to your pages, however if the same site chooses to link to your page(s) on their own, without your or any other outside influence, I don't see an issue with this.
-
It is really important to have diversity in your link profile. However, if you have 2-3 links from one domain, it isn't terrible. Now if you have 100 links from one domain, that could be seen as spammy. I am not sure if there is a way to break these down by percentage of value, like you are referring to as Google has started to change the way it values back links. The second link on the same domain would be more valuable if it were on a different domain.
-
As Alick300 told you, it´s better to have link from multiple domains!
But if you have 2 backlinks from the same domain, as soon as they are contextual and not located in a sidebar/footer etc.., they will for sure count. Sometimes i even notice that the 2nd link was giving me even more strength than the first one

If i can control where to place the links in a specific domain, i usually generate between 2/3 ( different urls ), but not more :-). This definetly works for me.
Br
//Oliver
-
Hi,
My answer would be very short & simple. Getting links from multiple domain is far better then getting numerous links from same site.
If you get more than one links in your case two yes definitely you will get some link value & benefits.
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden spike in backlinks - should we disavow?
A kitchen remodelling firm in Australia has noticed a big increase in spammy backlinks to their website since April this year. Majestic shows that referring domains and backlinks during that period have gone up from 400 domains (10,000 links) to 1,070 domains (47,000+ links). About 100 are sitewide links. The vast majority are "follow" links directed at image files on the site - ending in .jpg. Ahrefs now shows the number one anchor text (23%) is a period (full stop) "." Most of the links come from .us domains, eg: cowboysr.us
Link Building | | Adab1
blackphoto.us
alldpic.com Google Search Console isn't showing any of these links, there's no penalty on the site and there's been no noticeable change in rankings (if anything organic clicks went up over May, June, July) ... so we're wondering what action - if any - should be taken. Are these links likely to have a negative impact on the site and homepage? Should we disavow these links? Appreciate any advice. Thanks.0 -
Should I target two pages for the same keyword, but two different intents?
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company. We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people. I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
Link Building | | Wagster0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
Hidden Backlinks
Hi, I hope someone can help me with this. We have a competitor who appears to be ranking No1 for a competitive search term with a very lame site and above some authoritative sites. He has been here for some time as well. When we check out his back link profile through OSE, Majestic and Ahrefs they show as only 3 backlinks from no PR sites. However, someone pointed out that they could be using a link network that is blocking every crawler apart from Google, Yahoo and BIng. I would like to know if there is a way to confirm this. For instance I know that we can use screaming frog to mimic Googlebot, however, if there a way to reveal the real backlinks to a site like this using any tools. Thanks
Link Building | | kirstyseo0 -
Linking to root domain or index page
While link building, should I link to index page of my website i.e www.mydomainname.com/index.html or should I link to root domain i.e www.mydomainname,com Also I see duplicate title error for index page and root domain in error statistic. How can I get rid of this.
Link Building | | ArtiKalra0 -
How to remove backlinks?
Hey guys, With all this anti over optimization movement going around with Google, I decided to do a link building profile audit. I see some pages with PR 0 and some pages that expired. My websites are not penalized at this moment, however I do want to avoid this at all costs. What can I do? Could a backlink from an expired domain penalize my site?
Link Building | | nrv0 -
Hubpages and Page authority
Hi, I've created a Hubpage awhile back and I see the url has a page authority over 50. How much does Domain authority influence page authority? The url has only 3 (registered) backlinks, so I cannot see an obvious explanation why. I understand that Hubpages was one of the sites that "took a hit" with the Panda update, but it has a domain authority of 84...
Link Building | | vibelingo0