Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
-
Hi Guys,
I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing.
Can any one tell me what is the issue?
I am sharing with you the details configuration of my old tag manager and new version of tag manager -
-
I am using google analytic having id - UA-12345678-9
-
I am using old version of google tag manager in that i have configure 5 tags -
a) google adwords conversion tracking
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion trackingI did following configuration for all -
- Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds)
Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.domsave
- Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view
Firing rule - all pages
save
- GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction
Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.domBy above configuration everything work fine with google analytic.
In New versoin of tag mananger following configuration i did -
- Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on -
Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.domsave
- Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view
Fire on - All pages
save
- GA conversion tracking
Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transactionFire on -
Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.domsave
By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview.
Thanks!
-
-
Hi All!
It looks like Dev Dan asked a follow-up question here, if anyone can help him out.

-
Hey! I am going to try to help. I haven't seen this issue either, but I'll try to work through it with you. First, a few questions.
- Are you using Universal Analytics? It doesn't seem so based on your answers above, but I wanted to verify.
- The tag manager change you mean is for the new updated interface mentioned here, right: http://analytics.blogspot.com/2014/10/making-tag-management-more-accessible.html
- Is your AdWords account still attached to your Analytics account? Stupid question, but have to check to be sure.
-
Thanks Jasmine,
Will wait for someone reply as still i am looking for answer!
-
Hey Dev Dan!

Sorry for the late response times on my end. I know that has to be really frustrating. I've not had the opportunity to oversee the issues with switching to GTM so I've asked that we find someone else who may be able to help you. Hang in there! Hopefully we have someone who has run into a similar issue.
-
Not a single reply...is this too technical question?
-
I am waiting for reply, please help...
-
Any expert help please..
-
My question is not long it's just a configuration steps, so please experts check & share your views.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to know competitors keywords for adwords
I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for. How can I know what are the keywords that are helping my competitors the most. Is there some way so that I can know what my competitor is bidding for those keywords. I heard it also depends on the landing page quality. Please suggest the best strategy to run adwords at lower cost and yet perform well. I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses. Any suggestions are welcome.
Paid Search Marketing | | HelloWorld20200 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2